Here's how you can forge a successful career path in social selling with no sales background.

A sales background is not necessary, but I think you have to educate yourself. Read, learn, and adapt in social selling, or even better, take a course to ensure you know all the tips and tricks. You could, for example, join my Masterclass and learn at your own pace everything important to be successful in social selling with a strong focus on LinkedIn. There are 10 modules, 100+ worksheets, and about 6 hours of content. After this Masterclass, you'll be able to master social selling and LinkedIn. So yes, you don't need experience in sales, but you should educate yourself.

I have trained hundreds of new recruits and seasoned sales professionals and in my experience the highest impact Social Sellers are those who adapt. They adapt and absorb the expertise they have from previous experience and apply it in a social selling context. Social Selling is really a misleading term, as you are supporting and helping customers through social networks. You are building trust and rapport, and then you may be 'invited' to make proposals and offer further advice, products and services. So the key is to listen and adapt. Social Selling skills and tools are not the goal. Customer engagement is the goal.

Constantly consume, never stop learning. Things change so quickly in social media, you always need to be ready for the next thing. Study the people who do it best, borrow elements and build your own voice.

Building knowledge is like setting the stage for success; the more you know, the better you can perform. Dive into the world of social selling by learning the terms, exploring the platforms, and observing top performers. Even if you're not an expert, understanding customer engagement, content marketing, and personal branding will give you a solid foundation to grow your skills.

Avoir une expérience en tant que commercial ou biz dev, n'est selon moi pas nécessaire. Des compétences en digital et de compréhension du parcours client sont selon moi plus intéressantes à développer pour pouvoir réussir sur cette compétence.

LinkedIn is a great tool for personal brand buildning?? Be consistent, build your network and show your expertise. Don’t sell too much though.

Everyting starts with strong personal branding. Showcase your unique skills and expertise through consistent, valuable content on your LinkedIn profile. Engage with your network by sharing insights, commenting on industry topics, and participating in relevant groups. Highlight your ability to connect and build relationships. By establishing a credible and authentic personal brand, you can attract opportunities and demonstrate your value in the social selling space

Nunca es tarde para comenzar a desarrollar la marca personal. Empezar a construir la huella digital será un activo muy valorado y en el ejercicio de construirla se aprende a comunicar, a influir , a persuadir.

What do you stand for? And What do you represent? Your personal brand will take you far and help you to stand out. One needs to create their own individualist personality that’s authentic.

You cannot succeed without a solid content strategy. Create and share valuable, insightful content that showcases your expertise and knowledge. Focus on topics that resonate with your target audience and address their pain points. Engage with your network by responding to comments and participating in discussions. Regularly update your content to stay relevant and maintain interest. Consistently provide value, build credibility and establish yourself as a trusted voice in the social selling space.

La création de contenu c'est le pilier du social selling. C'est par l'apport de valeur, de solution visant à résoudre les problèmes de votre cible avec du contenu original qui vou fera émerger. Le social selling c'est selon moi le schéma suivant : conversation - relation -conversion

As a 'new entrant' the quickest win is curating content from trustworthy sources. Share that, and add your personal perspective and insight. Maybe you encountered the topic at work, or elsewhere. Join the dots. Above all, get your headshot and personality out there. You are the expert about 'you'. Your opinions are valid. Admit that your new to some topics, and ask opinions. Use Polls on LinkedIn to ask leading questions with good options. Avoid being fearful of 'Imposter Syndrome' everyone is learning in this rapidly evolving market.

Personal brands, on the other hand, are individuals with unique personality traits. The more sincere these personal brands are, the more trust they’ll be able to generate among your shared user base. This can lead to more passionate followers and better initial customer relationships — not to mention a better sales rate. The key is being strategic with your content and community-building to convert your social media growth (followers, engagement) into actual business results (profits, customers). Crafting an effective content strategy relies on a nuanced understanding of audience needs and brand identity. Rather than copying what seems to succeed for others, creators have to determine what will work best for their unique goals.

Desarrollar una estrategia de contenidos efectiva es crucial para el éxito de la venta social. Conociendo a tu audiencia, estableciendo objetivos claros, diversificando tus formatos, creando contenido de calidad, optimizando para SEO y promoviendo tu contenido, puedes construir una presencia en línea sólida y valiosa. Recuerda que la consistencia y la adaptabilidad son claves para mantener y aumentar el impacto de tu contenido a largo plazo.

El compromiso activo es esencial para el éxito de la venta social. Respondiendo rápidamente, iniciando conversaciones, aprovechando encuestas, personalizando respuestas, participando en grupos, colaborando con influencers, organizando eventos en vivo y fomentando la comunidad, puedes construir relaciones sólidas y de confianza con tu audiencia. Recuerda, en la venta social, las conversaciones auténticas y significativas son las que convierten prospectos en clientes leales.

Social selling isn’t just about posting; it’s about engaging actively. Comment on posts, join discussions and answer questions. Show up regularly in your community. People remember those who take the time to listen and contribute meaningfully. It’s all about building relationships

Substitute 'engage actively' with 'seek feedback actively' Engaging has no purpose beyond appeasing an algorithm. By seeking feedback you can gain insights into whats resonating with your audience in addition to appeasing the algo. Yours truly - Customer Success ??

As a newbie, Engage with Industry Leaders, VIPs, Trustworthy organisations (Trade bodies etc.) Comment on relevant posts. Share their content. Flatter them. Then ask them to Connect. This builds Social Proof and accelerates your learning. Then, Phase 2 (after say 4 weeks), identify relevant recruiters, potential employers etc and apply the same (Social Selling) approach to them. You'll be demonstrating your employability and should be snapped up.

Social selling is about people; about giving a brand a human face and building a real, authentic connection. The technology can help, but at the end of the day, it’s a very human skill. Social selling isn’t only about selling. It’s about creating interactions with humans, and giving brands a living, feeling persona. In the digital world, building real, authentic relationships is more crucial than ever. Frankly, it’s in our DNA: people want to interact with other people. Social selling isn’t just a theory or a fad—it works. It gives a company’s salesforce the power to become thought leaders in their industry, build a community of followers online, develop relationships, pursue leads, and close deals.

Just like AB testing, keep track of what’s working and what’s not. Where possible, use analytics tools to measure engagement, reach, growth, etc. Adjust your strategy based on these insights. Remember, it’s a learning process, and tweaking your approach is part of the journey. Always be adapting

Assuming that getting a decent Social Selling JOB is your priority the key metrics are RELEVANT connections and early stage relationships. You can 'manage' this via a Spreadsheet. Company. Name. Job Title. LinkedIn Profile URL. Then Activities Done/Log, and Follow-ups/Next Step activity. NB. It infuriates me when FMCG phrases and metrics (like these) are applied to Social Selling. Our 'Audience' is say 100 target Companies. Critical Engagement is a 'Discovery Call'. Content Performance is 'Did they read my email?'.

5 Ways to track your progress in social selling: . Find content to share. . Share it to your social networks. . Check who's viewed your LinkedIn profile. . Send a connection request to potential buyers who viewed your profile. . Look at who liked or commented on your posts.

I've had the most success with companies that had very little history with LinkedIn or anything related to social media. We all know local companies that have great services or product, but just lack that online presence. It may be a great idea to just cold call them or visit them and introduce yourself and what you can do for them.

Become a product of your product, and of your industry and journal your experience publicly. Learn, implement and then teach what you're learning. Be consistent in your messaging and showing up authentically. Learn how to become a story teller. Tell your story, tell other people's stories. Create a transformation and keep it simple, and people will follow you, they will join you and they will stay if you can show them how to do exactly what you did.