Here's how you can expand your business and reach new markets using virtual teams.

Studies have shown that diverse teams on an average are better performers in organisations. Diversity is critical not only for the functioning of the team as it brings in different perspectives and ideas on the table but also while implementing them the team members can take on varied roles to help execute effectively. While growing a business this is an asset for you to showcase to the clients in terms of the variety in skill sets that you can offer due to diversity in the team but can also selectively explore if any member/s diversity can help you penetrate a new market wherein that diversity would be rare or required to break into.

Actually, virtual teams can on-boarding new members from different culture and languages, with different skills and from different geographical locations more easily than physical teams. They can be introduced and start co-operating without having to completely revise their lives. This means that virtual teams can actually have a stronger diversity, while maintaining a true team spirit. This will give more chances to deeply and properly understand and assess new markets, products, distribution, etc.

Today, IT tools, for virtual co-operation, are quite available and effective. That is not the issue. Still, communication is crucial, for virtual teams and has to be organized and managed adequately. Set-up regular meetings, either collective and individual ones. Give the team the larger picture that they do not know, but that is crucial to their motivation and to the level of their contribution. Make your interest for the individuals evident, call them, talk to them, both of strictly job related matters and of more personal issues. None has to feel abandoned or forgotten.

In my opinion, agility is of essence when entering new markets, whether you do it with a virtual team or a physical one. But what it is interesting to note, is that virtual teams often go beyond expectations just in similar situations. They are already used to adapt, to be proactive and autonomous. You only have to ensure that they keep motivation and focus and that they get a sufficient level of information and feedback.

Another advantage of virtual teams, in a growth environment, is that it should be more easily scalable. If your company adopts virtual teams to a relevant degree, you can shift or switch resources more easily and quickly, ensuring the availability of best available competences where they are more needed.