Here's how you can evaluate the impact of social media campaigns in a digital marketing career.

Instead of merely tracking clicks and likes, you should track what truly counts. For what reason did you initiate this sovereignty? Is it more brand awareness or more traffic to your website that you are after? Start by outlining your objectives for a successful measurement later.

If your goals are clear is much easier to achieve what you want or it will be much more harder to accomplish study the social media market and try to understand where its missing the point

When defining your goals for a social media campaign, it is crucial to understand the concept of vanity metrics. For example, while Instagram likes can provide a sense of validation, they are not as effective for reaching new audiences compared to metrics like retention, shares, and comments. Focus on these more meaningful interactions to achieve your campaign objectives.

The SYSTEM runs where the CRACKS are ! if you can identify the cracks in the system you can either fix it or make it your own new system in that system TBH

To analyze metrics correctly, ensure you have at least a basic understanding of how the platform's algorithm works. For instance, reach can be enhanced by providing content that the platform deems interesting. This is typically indicated to the algorithm by users watching your video for a long time or even in its entirety. To improve reach, consider working with your team to apply a Hook-Retention-Reward methodology to your content.

Depending on your deadlines, give your posts enough time for engagement. Sometimes posts gain more engagement after a week or so, which happened to one of my posts.

Instead of just monitoring their metrics, delve deeper into their strategies. For instance, I once discovered a competitor's successful use of user-generated content, which we hadn't explored. By analyzing their engagement levels, content themes, and post frequency, I realized we could enhance our own strategy. We started incorporating customer stories and saw a significant boost in engagement. This kind of comparative analysis helps you benchmark performance and uncover opportunities to stand out, capturing your audience's attention in unique ways.

Follow similar organisations on social media so you can keep up to date with their current campaigns. You should never directly copy their ideas but their posts are likely to give you inspiration for creating posts that fit your organisation.

Platforms such as LinkedIn have their own free reporting tools that analyse the performance of your posts. You can select different time periods when analysing your KPIs.