Here's how you can establish yourself as a thought leader in the SEO industry as a mid-career professional.

Remember these three expert tips: 1. Share your expertise generously: Contribute valuable insights, tips, and case studies through blog posts, articles, and social media platforms to establish credibility and demonstrate your industry knowledge. 2. Engage in meaningful conversations: Participate actively in online forums, webinars, and industry events to exchange ideas, network with peers, and stay abreast of the latest trends and developments in SEO. 3. Foster a culture of continuous learning: Invest in expanding your skill set through specialized courses, certifications, and workshops, reinforcing your status as a respected authority in the field.

I answered it on a different thread yesterday: So if you want to show yourself as an authority on LinkedIn it is super easy. 1. You need to be really good at copying posts from people who spend time brainstorming. 2. Change 2-3 words in the post to make it look like its your own brainchild. 3. Be consistent (copy and paste regularly) 4. Add tons of hashtags. 5. Have the keyword "SEO Expert" in your bio, without it you're done. PS: Do not, I repeat do not meet real SEO people face to face if you don't want to get exposed. You can control the narrative on Linkedin or any other social platform. But in person, you will be grilled like a potato. Also, do not engage with people on social who ask you questions, they may be trapping you.

To establish yourself as a thought leader in SEO mid-career, focus on deepening your knowledge, creating quality content, building an online presence, speaking at events, networking, offering training, publishing research, and seeking mentorship. Consistently share insights, engage with the community, and demonstrate expertise through various channels. Over time, your contributions will solidify your reputation as a trusted authority in the industry.

Establishing myself as an SEO leader in the industry is all about continuous learning, sharing valuable insights, and building meaningful connections. By staying updated with the latest trends, creating quality content, and actively engaging with peers.

Sure, here's a concise version: 1- Create valuable SEO content: Share your expertise through insightful blog posts, case studies, and presentations. 2- Engage with the SEO community: Participate in online discussions, conferences, and social media to connect with peers and establish yourself as a thought leader. 3- Stay on top of trends: Continuously learn and adapt to stay ahead of the curve in the ever-evolving SEO landscape. 4- Build relationships: Collaborate with influencers and industry leaders to expand your reach and credibility.

SEO is an industry where you can't possibly share too much. Although as SEOs we tend to rely on "best practices", there are so many nuances to the craft. And everyone has unique viewpoints, specific experiences and different case studies that can be shared. The first step is to identify these, and eventually join conversations that are happening. You don't need to publish the best webinar or most comprehensive training library as a first thing. Even just commenting on other people's posts and offering your thoughts and opinions is a good way to get going. Remember - you probably know much more than you think you do!

I alluded to sharing in my answer above, but I think Patrick nails it here: don't be precious. Do you think you're the first person with a unique thought? That's unlikely. Do you think your idea is so good that sharing it is a lost opportunity? Again unlikely. It may seem like I'm being harsh here, but the reality is as Patrick noted - each instances is unique, so every solution is also unique. Share, share and share even more. Here's a pro tip: most people won't do what you suggest anyway. So sharing it isn't giving it away, it's validating it. And you get credit for sharing.

Don't keep things to yourself, but and always try to back up what you're saying with case studies and decent examples. There are charlatans in the industry unfortunately, looking to sell the latest get-rich-quick scheme, but the best SEOs give away a lot for free (many of them within this article ??). Pick a niche too - whether that's ecommerce, technical, off page - SEO has a massive range, and while it's important to understand the basics in all areas, it's difficult to be a master of them all.

SEO is a discipline where everything is constantly changing, and there is a lot of experimentation involved; this is a great scenario for you to have to share knowledge constantly. Don't worry if you consider what you share very basic; there are so many levels and niches within SEO that your experience will surely be very useful to someone. Some types of specific SEO knowledge are: Own experiments SEO Data about a specific industry How did you solve a specific problem?

Contribute meaningfully to discussions by offering insights and solutions. Thoughtful engagement demonstrates your expertise and positions you as a valuable resource within the SEO community

Some out-of-the-box ideas to better engage with our community: - SEO challenge: an educational challenge with specific tasks and rewards. Challenges can range from optimizing a blog post to conducting a mini-audit of a website, providing hands-on learning experiences for participants. - SEO myth-busting newsletter: distribute an SEO-focused newsletter built from the ground up around questions and doubts most SEO professionals have. Feature expert insight busting the myths in our practice. - Offline SEO meetings: Host in-person events to build stronger connections and a sense of community. Real-life networking, where participants can share their experiences, will position you as a leader and create opportunities for meaningful engagement.

Establishing and maintaining strong relationships with digital communities is essential for optimizing a website's SEO. Active participation in forums, social media, and specialized blogs increases the visibility and reach of content, generating qualified organic traffic. Mentions and backlinks obtained from these interactions reinforce the Domain Authority, improving its ranking in the SERPs (Search Engine Results Pages). Additionally, engaging with relevant communities provides valuable insights into the needs and trends of the target audience, allowing for the creation of more aligned and attractive content. In summary, relationships with digital communities are a key and sustainable strategy for maximizing SEO and digital performance.

Actively participate in SEO communities on platforms like LinkedIn, Twitter, and specialized forums. Engage in conversations, offer advice, and respond to queries to build a reputation as a helpful and knowledgeable professional.

Engaging in a community is fun because you're getting in touch with people who are equally passionate about SEO and digital marketing as a whole. At the end of the day, it's all about communicating value, and SEO is just a medium for it.

This one is so easy to address. I spent time reading the more advanced blog and posts each morning. A simple hour a day to see what others are seeing and talking about. I then turn inward and look at what is happening or scheduled to occur and then work on my SEO to try to prepare. In these post March 5th Core/Spammy update, I am finding that what was before the 5th is a harder standard to maintain and that my SEO needs to de-volve to the standard of direct sales- address the user and honestly meet their needs. Innovation by devolving.

In my country, they have attractive tricks for this, becoming a SEO blogger, repeating topics daily and showing even one successful example is enough to flag you.

You should start every day reading. You need to be fluent on every change, and not just shifts in the industry. Your focus has to include consumer behavior, because it's consumer behavior that influences search. As consumers age, more young searchers begin their search on social media sites. So how do you advise a business to optimize for social? "Oh, that's not SEO", you say. But for the consumer, it's search. So for every business, search IS shifting. Staying on top of changes like this matters far more than the impacts an H1 tag does or does not have. Content may be king, but it does you no good when published in the wrong place.

Stay updated with the latest SEO trends, tools, and algorithm changes. Experiment with new strategies and techniques, and share your findings with the community to showcase your forward-thinking approach.

Stay abreast of emerging technologies and trends in the digital landscape. Embracing innovation means being adaptable and proactive in integrating new tools and techniques into your SEO toolkit

Speak at industry conferences, webinars, and podcasts to share your insights and experiences. Public speaking helps establish you as a thought leader and expands your professional network.

Prepare engaging and informative presentations that offer valuable insights and actionable advice. Speaking publicly allows you to share your knowledge and establish credibility with a wider audience

About a year ago, I was invited to speak to the Professional Sales & Marketing Club at my alma mater, Sonoma State University. I knew a lot of speakers choose to talk about their specific job and recruit future graduates. However, I took a different approach... I went in the direction of educating these future marketers on the difference between an SEO Marketer and Content Marketer, because they are not talked about enough in college. It is important to educate future marketers on how both marketers tend to have different objectives that don't always see eye-to-eye. While most people choose marketing for the creative content side, it can be argued that without SEO knowledge and/or help, the content you create is useless.

Offer mentorship to junior professionals and those new to the SEO industry. Sharing your knowledge and guiding others not only helps them grow but also reinforces your expertise and leadership in the field.

Celebrate the achievements of your mentees and acknowledge their progress and contributions to the field of SEO. Mentoring is a rewarding experience that allows you to make a meaningful impact on the next generation of professionals

I think this was addressed above. Share the concepts and ideas. Help others who are struggling. Would I help a competitor- No. Do I care if I help someone market a woggle when my company sells widgets? Nope. Like so many of the names we follow in SEO today, we all win if the system is seen as trustworthy by the digital users.

I envision being able to integrate the practices of SEO with those who are more inclined to the traditional terminologies in marketing, and hopefully what comes out of it are people who were taught in these traditional areas in college, but are equipped with updated knowledge of how to communicate value digitally.

Reach out to people. I've been in this industry from the beginning. We routinely reached out and started conversations. No one got to be on stage without volunteering. No one got published without asking to be heard. So never fear reaching out to folks across the industry. It might take them a bit to connect or respond, but most will. When you do reach out, however, always focus on bringing value. Can you ask a question that's novel, makes them think in a new way? Can you bring up a fresh topic in a unique manner?

Stay adaptable and continuously seek feedback to improve. Network with other thought leaders, collaborate on projects, and always be ready to learn. Building a strong personal brand requires ongoing effort and commitment.