Here's how you can establish a powerful personal brand as an executive in B2B Marketing Strategy.

To establish a powerful personal brand as an executive in B2B Marketing Strategy, focus on thought leadership. Share insightful content, engage with industry peers, and showcase your expertise through articles, posts, and comments. Cultivate a professional network by connecting with influencers and participating in relevant discussions. Consistency is key; maintain a cohesive online presence that reflects your expertise and values. Lastly, prioritize authenticity and transparency to build trust with your audience.

Um dos principais quesitos a se levar em conta é o porque você necessita/ quer ter uma marca pessoal poderosa. Entendendo o porque, vamos para o como: 1 - Defina muito bem seu ICP (Ideal Costumer Profile) e IPP (Ideal Persona Profile), n?o adianta você querer ser uma marca se n?o entender seu público; 2 - Até para marcas pessoais, é necessário criar um Tom, Discurso e Voz para a marca, justamente para conectar com quem você definiu no ICP e IPP através das suas Key Messages. - Lembre-se você só terá uma marca poderosa a partir do momento que tiver a "chancela" de quem realmente entende sobre o mercado que você fala; 3 - Entenda como esse público se comporta para saber que tipo de conteúdo é agregador para ele;

Share...share...share. Sharing your insights by commenting and creating post in your social media to analyze certain issues, is a great way to build your personal brand. If you're new in doing this, don't too bother about the metrics but consistency. By sharing your thoughts and insights over time, you'll get an idea how to optimize your content based on your audience. Also you can apply to be a speaker in Industry conference. This could be a great effort in building your personal brand.

The easiest way to get started is to imagine you write for yourself. but for yourself a few years back. What have you learned that changed your perspective? What do you wish you'd have known if you went back in time. This has helped me a great deal to get started

This is critical for any brand or marketing exercise, but it can be tricky to really internalise this. One approach I try to use myself, and which I've seen much more successful influencers and content creators mention is to try and write/create content for a less knowledgable version of yourself. What information would you have wanted insights around? What lessons would you want your younger self to be aware of? This can help anchor your approach.

Building a personal brand comes down to: 1. Having an opinion. Not just what industry 'best practice' is, but your unique solutions to problems based on your own experiences. 2. Knowing the type of content you enjoy producing. For me, it's video. For others, it's podcasts, articles, newsletters. Experiment until you find one you enjoy. It's critical that you do. 3. Consistency. Publishing content 3 to 5x a week. Not stopping regardless of the results. Using data to continuously improve 1% at a time. 4. Engaging with others. Demonstrate expertise not just through your own posts but in others. Connect with industry leaders and those you look up to. The most significant benefit of a strong personal brand is the relationships you create.

My biggest tip for leveraging content is to experiment with different formats. Very often people who aren't as good at written content are great on video or audio and visa versa. You won't know till you test these out and find the medium(s) that suit you best.

In today's digital landscape, content reigns supreme. It's not just about what you say, but how you say it, and where you say it. Your personal brand is intricately woven into every piece of content you produce. Think of it as your digital footprint – each blog post, podcast episode, or speaking engagement is a step forward in building your online persona. But it's not just about flooding the internet with endless content. Quality over quantity is the golden rule here. Your content should be insightful, engaging, and most importantly, valuable to your audience. It's not enough to simply regurgitate information; you need to offer a unique perspective, something that sets you apart from the crowd.

B2B leaders, don't fall into the post-and-forget abyss. Social media isn't a monologue; it's a vibrant dialogue. If someone else handles your account, ensure they're not just broadcasting. Engage! React to posts, share insights, and celebrate others' successes. Offer value beyond your content—share job openings, congratulate achievements. Your personal brand grows when you interact, not just when you act. Be a part of the community, not apart from it.

Networking isn't a one-way street – it's a give and take. Share your knowledge generously, but also be open to learning from others. It's through these exchanges that you not only showcase your expertise but also gain valuable insights that can further enhance your personal brand. A strong network is more than just a collection of contacts; it's a support system that can open doors to new opportunities and partnerships. Whether it's landing a new client, securing a speaking engagement, or collaborating on a project, the possibilities are endless when you have a robust network backing you up.

Consistency is key. Whether you're posting once a week or once a month, stick to a schedule that works for you, and stick to it. This shows your audience that you're reliable and committed to providing them with valuable insights. But perhaps most importantly, your content should reflect who you are. Your brand's voice should shine through in everything you create. Whether you're witty or serious and thought-provoking, stay true to yourself.

Consider these additional points: Showcase Results: Highlight case studies, success stories, and testimonials that demonstrate your ability to deliver measurable results for your clients or company. Professional Development: Stay updated on industry trends, technologies, and best practices through continuous learning, certifications, and attending relevant conferences or workshops. Collaborate with Influencers: Partner with other industry leaders or influencers to co-create content, host joint events, or participate in panel discussions Personalized Communication: Tailor your messaging and communication style to resonate with your target audience, demonstrating empathy and understanding of their pain points and challenges.

Having your own distinctive brand asset is key. Perhaps a cape to swish, a cane with a mosquito fossilised in amber on the top, or even an eye patch (one for the Ogilvy fans).