Here's how you can establish a powerful personal brand while transitioning to IT Sales.

Establishing a potent personal brand as you transition into IT Sales begins with a deep understanding of your value proposition. Knowing your worth means recognizing the unique blend of skills, expertise, and perspective you bring to the table. Are you adept at deciphering complex technical jargon into accessible language? Do you excel in building lasting relationships with clients? Understanding these strengths allows you to tailor your personal brand to showcase what sets you apart in the competitive landscape of IT Sales.

Our current limitations and self-perception can sometimes hinder us from recognising the vast possibilities that lie ahead of us. Every day our experience in life develops. irrespective of whether you have worked in IT sales before or not, if you know your worth and the experiences that you can bring in to a new career, you need to be able to advocate whatever your strengths are.

Our Brand is ever developing. Make sure that you update what your brand says about you on an ongoing basis. New skills, additional education and experiences are imperative to stay relevant in the market.

Once you identify your niche, the expertise you want to be known for, LinkedIn is a great avenue for creating that online presence. There is a general conception that it is considered cringe or bragging when you toot your horn. But this perspective needs to change, if it is true, you should 100% talk about it. The biggest established brands in the world also invest in marketing their products, so why cant we? I like to engage in conversations with peers online and share my learnings.

Establishing a compelling personal brand while transitioning to IT sales hinges on crafting a strong online presence. Start by curating your social media profiles to reflect your expertise, passion, and personality. Share industry insights, engage with relevant content, and showcase your knowledge through blogs or articles.

I often tell people that LinkedIN is a brilliant platform for many reasons but I think that the best part of it is that it provides an excellent platform for people like me to advertise their resumes and to self-advocate for free. I tell young people all the time to take advantage of its tools and its reach, by creating an engaging profile page for themselves so that they can benefit from its vast network potentials. All they need to do is advertise their personal brand for free. It provides an excellent platform for self-advocacy, allowing you to demonstrate your expertise, share your knowledge, and establish yourself as a thought leader in whatever you do.

Establishing a potent personal brand while transitioning into IT Sales hinges on effective networking. Forge connections within the industry through strategic engagement with peers, mentors, and industry leaders. Leverage platforms like LinkedIn to showcase your expertise, share insights, and initiate meaningful conversations. Cultivate a reputation for reliability, expertise, and innovation, positioning yourself as a trusted authority in IT Sales. By nurturing relationships and consistently delivering value, you'll amplify your personal brand and pave the way for success in the competitive realm of IT Sales.

I absolutely advocate for networking. In sales face to face adds the personal touch. Reputation is everything and having a group behind you where you can support and help each other is crucial. If you properly network then it can definitely work for you.

One thing I've found helpful is attending seminars within your chosen industry. Finding out the hot topics, researching them, writing blogs etc.

Someone once told me, “Be a student always.” You have to Keep learning and developing your skills. No matter how good you are, you can’t know it all, especially in an ever-changing world and now with the advancements of AI. To remain relevant, you have to keep learning, developing, and evolving both in your career and personal life. Invest in yourself and never stop learning. Read books, attend seminars and events that your organisation offers even if you think you’ve seen it all before. Use LinkedIN Learning, TED Talks and various other mediums. Improve your PowerPoint & Excel skills.