Here's how you can enhance virtual communication with parents and students as a teacher.

In my experience as an educational leader and EdTech consultant, personalizing emails has been crucial in building strong relationships with parents and students. I always make it a point to address recipients by their names and mention specific details about their progress or any classroom activities they were involved in. This not only shows my commitment to their individual growth but also fosters a sense of belonging and trust. For example, at Qarshi University, personalized communication was key in engaging students and parents during the implementation of new academic programs

One thing I’ve found helpful is using video messages for important updates or feedback. When I was leading the introduction of new EdTech products at Centillion Solutions, I used short video messages to explain new features and how they could benefit students and educators. This method added a personal touch and ensured that the nuances and enthusiasm in my messages were effectively conveyed, something that text alone couldn't achieve

Consistency in scheduling communication has been a cornerstone of my approach. At the CFE Group of Colleges, we established a routine schedule for newsletters and virtual meetings which helped in maintaining a predictable flow of information. This approach reduced anxiety among parents and students as they always knew when to expect updates and could plan accordingly.

Interactive platforms such as forums and chat groups have been instrumental in creating a vibrant community. During my tenure at the University of Central Punjab, we set up several online forums where students and parents could interact in real-time. This facilitated immediate support and resource sharing, fostering a sense of community and collaboration outside regular class hours.

Consider what kind of online communications are familiar to your students, parents, and carers. Then tailor your communications to match. It's not a mystery what engages people online - the proof is all over social media. Take a minute to scroll through the recommended videos on apps like TikTok and Instagram - you'll instantly see what formats of information make people want to keep watching. That's what we did when developing our PSHE and PD app, Peerscroller - we learned from the social media content that students are already engaging with. If you want engagement with your message, deliver it in the language your audience is speaking.