登录查看更多内容

Here's how you can enhance product positioning through collaboration between food scientists and marketers.

由人工智能和领英社区提供技术支持

In the competitive food industry, standing out on the shelves is as much about science as it is about marketing. To enhance product positioning, a symbiotic relationship between food scientists and marketers is essential. Food scientists bring a deep understanding of the technical aspects of food production, while marketers have insights into consumer behavior and market trends. By working together, they can create products that not only meet consumer needs but also capture their attention and loyalty.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Sai Jagannath Gunda

Inquisitive Food Technologist????|| Harnessing Science to enhance Food Processing Techniques ?||SLIET'25 ||

1 Uniting Expertise

The collaboration between food scientists and marketers begins with a mutual understanding of each other's expertise. Food scientists can provide valuable insights into the feasibility of product ideas, nutritional benefits, and the sensory experience of the food. Marketers, on the other hand, can share knowledge on consumer trends, preferences, and purchasing habits. When both parties appreciate the value of the other's skills, they can work together to develop products that are both scientifically sound and marketable.

添加您的观点

Sai Jagannath Gunda

Inquisitive Food Technologist????|| Harnessing Science to enhance Food Processing Techniques ?||SLIET'25 ||
举报内容
Analysis of Consumer insights is very very important it not only helps the food scientists but also the marketers. 1. Through these insights the food scientists will be able to develop new products. 2. From the data, description and benefits about the product given by the food technologists the marketers can find a roadmap which will help them to position the product in the market. 3. With a proper scientific base and marketing we can create great experiences and build loyal customers.

已翻译

赞

2 Consumer Insights

Marketers often have their fingers on the pulse of what consumers want, but food scientists understand how to make those desires a reality. By sharing consumer insights with food scientists, marketers can help steer product development towards flavors, textures, and health benefits that consumers are seeking. In turn, food scientists can communicate what is possible, allowing marketers to set realistic expectations and craft compelling narratives around the product's features.

添加您的观点

Farzad Sadeghi

Accelerator Manager at Grownida Innovation Center
举报内容
Understanding consumer preferences is key in food innovation. For instance, when market research indicated a demand for healthier snacks, we collaborated with food scientists to develop a kale chip that retained the desired crunch and seasoning without compromising on nutrition. Similarly, insights into the popularity of plant-based diets led to the creation of a soy-based ice cream that mirrors the creamy texture and rich flavor of traditional dairy products, satisfying both taste and dietary needs. These examples showcase the practical application of consumer insights in guiding successful product development.

已翻译

赞

3 Product Development

During product development, food scientists experiment with formulations to achieve the desired taste, texture, and shelf life, while also ensuring safety and compliance with regulations. Marketers can contribute by providing input on packaging design, which is crucial for product positioning. They can also suggest modifications based on market analysis to ensure the product appeals to the target demographic. This cooperative approach can significantly increase the chances of a product's success in the market.

添加您的观点

4 Brand Messaging

Effective brand messaging is rooted in the product's unique selling points, which are often based on its scientific attributes. Marketers can leverage the expertise of food scientists to highlight these attributes in a way that resonates with consumers. For example, emphasizing a product's innovative use of ingredients or its health benefits can differentiate it from competitors. By aligning marketing strategies with scientific facts, the product's positioning becomes stronger and more credible.

添加您的观点

5 Feedback Loop

Creating a feedback loop between food scientists and marketers is crucial for continuous improvement. Marketers can gather consumer feedback and market performance data to inform food scientists about what's working and what isn't. Food scientists can then use this information to refine products, making iterative improvements that better meet consumer expectations. This ongoing dialogue ensures that both the scientific and marketing aspects of the product evolve together.

添加您的观点

Farzad Sadeghi

Accelerator Manager at Grownida Innovation Center
举报内容
A robust feedback loop is essential for product excellence. For example, when consumers expressed a desire for low-sugar desserts, we leveraged this feedback to create a sugar-free chocolate bar. This innovation not only met the market demand but also initiated a trend towards healthier confectionery options. Additionally, when market data showed a decline in soda consumption, we introduced a sparkling water line with natural fruit essences, which was well-received for its refreshing taste and health benefits. These instances exemplify the practical benefits of integrating consumer insights and scientific expertise in product development.

已翻译

赞

6 Future Trends

Lastly, staying ahead of future trends is vital for long-term product positioning. Marketers are typically tasked with forecasting trends, but food scientists play a crucial role in determining how these trends can be implemented into new or existing products. Collaborating on trend analysis allows both food scientists and marketers to proactively develop innovative products that meet future consumer demands, keeping the brand relevant and competitive.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Food Science

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Here's how you can enhance product positioning through collaboration between food scientists and marketers.

1

2

3

4

5

6

7

1 Uniting Expertise

2 Consumer Insights

3 Product Development

4 Brand Messaging

5 Feedback Loop

6 Future Trends

7 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

更多Food Science相关文章

更多相关阅读内容

Here's how you can enhance product positioning through collaboration between food scientists and marketers.

1

2

3

4

5

6

7

1 Uniting Expertise

2 Consumer Insights

3 Product Development

4 Brand Messaging

5 Feedback Loop

6 Future Trends

7 Here’s what else to consider

Food Science

给文章评分

感谢您的反馈

查看其他技能