Here's how you can employ disruptive innovation to create groundbreaking products.
Disruptive innovation, a term coined by Clayton Christensen, refers to a process where a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves upmarket, eventually displacing established competitors. This approach can be incredibly effective in industrial design, where the objective is to create groundbreaking products that not only meet consumer needs but also transform the market. By understanding and employing disruptive innovation, you can redefine industries and carve out new spaces for growth and development.