Here's how you can effectively use new technology as a copywriter: essential skills and knowledge.

Don't be afraid to try AI for your writing. AI definitely had a positive effect on my workflow. Correcting grammar and spelling errors in a much faster manner, has allowed me to free up space and focus on other areas of the copy that might require more attention.

AI writing assistants like Grammarly, Jasper, and Copy.ai can help you write faster and with fewer errors. These tools offer suggestions for grammar, style, tone, and even content ideas, allowing you to focus more on creativity. AI tools like ChatGPT can also analyze your content for readability, engagement, and SEO optimization, ensuring that your copy is not only well-written but also effective in reaching your target audience. According to a report by Statista, the global AI market is expected to reach $190.61 billion by 2025, reflecting its growing importance across various industries.

AI might be a genius, but you're the expert. It's not going to perform as well as you if you give it the nuanced/high-level tasks. But it can be a huge help for the supporting tasks -- like brainstorming, getting feedback, and doing research.

AI writing assistants are revolutionizing copywriting by streamlining the writing process. These tools can help generate content ideas, improve grammar and style, and overcome writer's block. However, it’s vital to maintain your unique voice and ensure the content aligns with your brand's tone. Use AI as a starting point or for inspiration, but always infuse your personal touch to make the copy resonate with your audience. Remember, AI is your assistant, not your replacement. ????

To effectively use new technology as a copywriter, focus on essential skills and knowledge: Digital Tools Proficiency: Familiarize yourself with content management systems (CMS), SEO tools, and analytics platforms like Google Analytics to understand how your content performs. Social Media Savvy: Learn how to leverage different social media platforms to enhance content reach and engagement, understanding the unique formats and audiences of each. Adaptability: Stay current with emerging technologies and platforms by regularly participating in webinars, online courses, and industry conferences.

Remember to evaluate whether SEO is relevant to the copy you're writing. There's no need with email copy, and many sales pages need to focus on supporting the CTA more than SEO.

SEO has incorporated into copywriting as part of the new age of technology. Understanding SEO, and combining it with copywriting, will ensure that your content is seen. Additionally, SEO is a great tool to identify current trends. It can also provide clear feedback of the performance of your content.

Understanding SEO is crucial for online content. Use tools like Ahrefs, SEMrush, and Google Keyword Planner to find the right keywords that your target audience is searching for. Incorporate keywords naturally into your headlines, subheadings, and body text. Optimize meta descriptions, image alt texts, and URLs to improve search engine rankings. Regularly monitor your SEO performance using tools like Google Analytics and Search Console to understand what’s working and where you can improve. HubSpot reports that 64% of marketers actively invest in search engine optimization.

Analyzing your data is significant to understand the performance of your content. The data you're able to collect, will you show the important numbers. Conversions, click rates, engagement, views, etc. These numbers will tell you exactly what areas of opportunity that your copy can benefit from.

Each social media platform has its unique characteristics and audience. Understanding these differences allows you to tailor your content to fit each platform’s style and audience preferences. Use tools like Hootsuite, Buffer, and Sprout Social to manage and schedule posts, track engagement, and analyze performance. Engaging with your audience through comments, likes, and shares is crucial for building a loyal following. According to Datareportal, there are over 4.2 billion active social media users as of January 2021, highlighting the importance of social media in reaching a broad audience.

Each social media platform is different. And to understand better each platform, you have to understand how the average user interacts with it. Being able to understand social media and how they work, will allow you to create better tailored copy for each platform. Thus, having a higher success rate from your desired audience.

Visual content is now part of the new “reading”. The way the average user reads now is through scanning information and focusing on words that stand out. By understanding design software or design in general, you will be able to incorporate copywriting to any visual content. This will create a better reading experience for the user.

The digital landscape is always evolving, so it’s essential to stay current with the latest trends, tools, and best practices. Subscribe to industry blogs, attend webinars, and take online courses to continuously improve your skills. Don’t be afraid to try new tools and techniques. Experimenting with different approaches can help you discover what works best for your audience and keeps your content fresh and innovative. According to LinkedIn Learning, 94% of employees say they would stay at a company longer if it invested in their learning and development.