Here's how you can effectively set rates and pricing as a freelance B2B marketer.

Without knowing your unique skillset and experience, it'll be difficult to effectively negotiate your rates and overall prices, as you won't have a confident foundation to stand on during negotiations. While industry standard rates are a great place to start, don't forget to factor in the complexity of projects you handle; the results you've already achieved; and the specific expertise you offer. Attaining 5 clients who pay $1,000 each for your services is more lucrative than attaining 20 clients who only pay $100 for your services.

As a freelance marketer, you can bring experience and value to the market. You have already done what your clients want to achieve, so you have to understand that value that you bring. From a financial perspective, companies hiring full-time have a legal commitment and other overhead expenses which often makes hiring some full-time employees an investment of 2X their salary. As a freelancer you also bring flexibility in helping out only in times when they need your help. A combination of this means that you should have confidence in knowing your value and pricing yourself in a way that doesn't leave money on the table. At the end of the day, though, your pricing will be compared with hiring a full-time employee, so be cognizant of that.

To set rates as a freelance B2B marketer, start by researching industry standards and assessing your experience, skills, and niche. Factor in your costs, desired income, and project scope. Consider offering tiered pricing for different service levels or packages. Ensure your rates reflect the value you provide, such as ROI or business growth. Regularly review and adjust pricing based on market trends, client demand, and your growing expertise.

Para establecer tarifas sólidas como vendedor B2B autónomo, comienza evaluando el valor que ofreces y la competencia. Investiga los precios del mercado y ajusta tus tarifas según tu experiencia, especialización y los beneficios únicos que brindas. Defina una estructura clara, considerando factores como tiempo invertido, complejidad del proyecto y resultados esperados. Ofrece opciones flexibles, como tarifas por proyecto o por hora, para adaptarse a diferentes necesidades. Es crucial comunicar el valor agregado a tus clientes y justificar el costo basado en resultados tangibles. Revisa periódicamente tus tarifas y ajústalas según la evolución del mercado y el crecimiento del negocio.

Understand your worth before setting rates. Market research is crucial, but remember your unique value. Consider hourly, project-based, or retainer pricing models. Calculate all costs, including personal expenses. Communicate your value proposition strongly. Regularly reassess your rates as your skills and market change. Tailor your pricing to highlight your expertise and the specific results you deliver.

My counter opinion is that the market rates are not a real thing! You're worth based on whatever value you bring and negotiate it. The real money is in a truly differentiated offer that is a no-brainer. These allow you to share the success of the market long term (big $) while staying afloat in the short term

We work with some highly specialized experts, particularly in the area of digital. What I generally expect from them is a “fair” hourly rate (which can also in some cases be very high), and knowledge that allows them to be more efficient than someone less skilled. I want proven high quality. That is not negotiable. The benefit I am looking for from a freelance B2B marketing person is specialized skills, efficiency and someone I can trust will meet our quality standards. The rate is not important to me if they meet the other criteria.

Look at what others in your field are charging. It’s not about copying but getting a sense of the range. Your location, cost of living, and demand for your skills will influence where you should position yourself within that range.

The best is a growth partnership! You need to be CORRECTLY incentivized while working WITH a company - meaning you should be SPLITTING PROFIT.

The model you choose can make a big difference. When I started consulting, I offered both hourly and project-based pricing. Over time, I found that retainer agreements were a game-changer for building consistent revenue streams and deeper client relationships.

First, decide on your pricing model: - hourly rate - project-based pricing - retainer model When setting rates, I also look at market rates, my experience level, and the client’s budget. For newer freelancers, I recommend starting with hourly or project-based pricing until you have a clear sense of how long tasks take and the value you’re delivering. Most importantly, don’t undervalue your work. Freelancing includes more than just the hours you spend on projects—it’s also your expertise, creativity, and strategic thinking that clients pay for.

For cost analysis, you should leverage your experience to assume what the project will cost. From here, you should charge accordingly with your time as a factor separately from the 'hard-expenses'. Next, you should record in a spreadsheet exactly what is expensed and what additional things you may need to fulfill the task. Now its time to fulfill!

A highly targeted, niche, concise and historically proven value proposition aligned with a no-brainer offer to a prospect is the crux of business. Make your offer something that would be stupid to say no to if the person heard it. This will enable you to elaborate upon it an see if your offer is the perfect fit for your prospect. Remember...if its not a 'hell yes!' then its a 'hell no'.

Adjusting regularly (in terms of your performance) comes naturally over time as long as you keep at it. You learn what niche's you have an unfair advantage in, where you like working, and what type of results you can deliver.