Here's how you can effectively market your consulting services and find new clients in the digital age.

You need a website and a strong LI presence. I am not sure that you constantly need to put out content for free. I think that you can offer insights on news and posts and networks. Content-for-free can take valuable time away from billable work.

Effectively market your consulting services on social media! A recent Hootsuite study found 78% of salespeople who use social media outperform their peers. Leverage social media to: #1 Identify platforms where your potential clients are active #2 Create a content strategy that showcases your expertise and provides value #3 Engage with followers by promptly responding to comments and messages #4 Build trust and increase the likelihood of word-of-mouth referrals #5 Maintain consistency to establish a strong brand presence Social media is a powerful tool for consultants to connect with their audience and demonstrate their knowledge.

It's important to set metrics/goals for yourself on outreach and to stay in touch with clients and past clients continually. You need a very healthy and diverse pipeline when you are working freelance.

A recent HubSpot study found that 61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority. To optimize your SEO: - Research and integrate relevant keywords into your website content - Regularly update your site with fresh, valuable content - Optimize meta tags and descriptions for search engines - Build high-quality backlinks from reputable sites - Monitor your search rankings and adjust your strategy SEO is a long-term game, but it can lead to a consistent stream of organic leads. Invest time in learning SEO basics or consider hiring an expert. With the right strategy, SEO can be a powerful tool to attract your ideal clients and grow your consulting business in the digital age.

?? LinkedIn is the perfect platform to cultivate your thought leadership! Not only by posting regularly but also in the comments! ?? There is gold in the comments! These are three reasons why #commenting should be a part is your #leadership strategy! 1??: Comments expand the conversation. 2??: They share your unique #voice, add #value and increase your #visibility! 3??: When you share your thoughts they are visible to others who are engaging as well! Remember 3 V’s are the frameworks for curating endless opportunities! #LeadLoudly #bold #courageous #leadership

Consider launching a podcast or YouTube channel where you discuss industry trends, share insights, and interview experts. For example, if you're a marketing consultant, you could create a podcast series offering actionable tips for businesses to improve their marketing strategies. By providing valuable content in an easily consumable format, you not only demonstrate your expertise but also reach a broader audience and attract potential clients who resonate with your approach. This multimedia approach adds depth to your online presence and sets you apart as a trusted authority in your field.

Selling is simple if you know the why! Why should your client spend money on whatever it is you are selling! You might have a super fancy website, you might be very knowledgeable, you might have 1000s of followers, but if you are not addressing the why's, you won't be able to sell, digitally or otherwise. Selling your consultancy services ? Address the pain points, give examples supported by data on how you can make that pain go away and how quickly. There you have it. Now convert it into a 30 seconds long, visually engaging advertisement, run it on your socials and thank me later. ????