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Here's how you can effectively manage burnout in your social selling career.

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In the dynamic world of social selling, burnout can sneak up on you. You're constantly connecting, engaging, and trying to hit sales targets through social platforms, which can be exhilarating but also exhausting. The key to longevity in this career is to manage your energy and enthusiasm so that you can consistently perform at your best without crashing. Recognizing the signs of burnout and taking proactive steps to counteract them is crucial for maintaining a successful and sustainable career in social selling.

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Henrie Copque

Gerente de Marketing | Estrategista Digital | Comunica??o Visual | Mídias e Performance | Brand Marketing | ESG | B2B2C
Sydney Seese

Account Manager @ Apex Systems

1 Recognize Signs

It's vital to acknowledge the early warning signs of burnout in your social selling career. You might notice a persistent feeling of exhaustion, a cynical attitude towards your clients or products, and a sense of ineffectiveness or lack of accomplishment. These symptoms can manifest as reduced efficiency in your sales strategies, a decline in engagement with your audience, or even mistakes in your communication. By recognizing these signs early, you can take immediate action to prevent a full burnout.

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Sydney Seese

Account Manager @ Apex Systems
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Burnout early warning signs: - Feeling of dread when picking up the phone to make cold calls. - The need to walk away from the computer/phone multiple times within the hour. - Cynicism toward the day ahead.

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2 Set Boundaries

Setting clear boundaries is essential to prevent burnout in social selling. This means defining work hours and sticking to them, even though social media is always on. Decide when you will respond to messages and posts, and when you will disconnect to recharge. It's important to communicate your availability to your clients and colleagues so they know when to expect your engagement. This helps to create a balance between being responsive and maintaining your well-being.

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Sydney Seese

Account Manager @ Apex Systems
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One thing that I have found helpful is to turn off notifications outside of working hours. If you do not have activity set, there is no need to doom scroll on LinkedIn at 10 PM at night. Take the evening to catch up on personal life activities and sleep to prepare for the next day.

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3 Prioritize Tasks

Prioritizing tasks effectively can save you from the overwhelm that leads to burnout. In social selling, it's easy to get caught up in the minutiae of social media notifications and lose sight of higher-priority sales activities. Use tools or methods to organize your tasks by urgency and importance. Focus on activities that drive sales and build relationships, and consider delegating or scheduling less critical tasks for later. This approach can help you stay focused on your goals without becoming drained by less significant duties.

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4 Self-Care Rituals

Self-care is a non-negotiable aspect of managing burnout in your social selling career. Incorporate daily rituals that promote relaxation and well-being, such as exercise, meditation, or hobbies that you enjoy. These activities should be scheduled into your day just like any business appointment. They serve as a mental reset, allowing you to return to your sales activities with renewed energy and perspective. Remember that taking care of yourself is not a luxury, but a necessary part of performing your best.

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Henrie Copque

Gerente de Marketing | Estrategista Digital | Comunica??o Visual | Mídias e Performance | Brand Marketing | ESG | B2B2C
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O burnout é um problema comum para profissionais de vendas. Para evitá-lo, estabele?a limites, pratique atividades físicas, medite e reserve tempo para relaxar. Delegue tarefas, aprenda a dizer n?o e celebre suas conquistas.

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Sydney Seese

Account Manager @ Apex Systems
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Figuring out hobbies is not an easy task if they are not established prior to entering your professional career. With that being said, there are clubs in many major cities and hubs that you can take apart in. Whether it is a painting class, meditation session, or softball league, there are ample opportunities to find a hobby you enjoy!

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Luisa Bola?os Gutiérrez

Consultora en Marketing y Productividad | Mentora de Linkedin | Facilito entrenamientos y talleres para optimizar perfiles y crear tu red de contactos estrategica| Co-Fundadora de UP Digital Agency
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Ojala no tengas que llegar al Burnout, para tomar medidas. Si bien muchas personas nos recargamos cuando vamos de vacaciones, la realidad es que no siempre es posible y tampoco hay que esperar tanto tiempo. Cada día necesitamos dedicar un espacio para hacer cosas que nos recarguen de energía. Y no, no hablo solo de pagarte el gym o una clase de baile, porque a veces eso no es posible. Es buscar dentro de las posiblidades, de espacio y tiempo algo que nos pueda ayudar a recargar la bateria. A veces aislarnos en nuestra propia casa, media hora de silencio, sin que nadie te hable, puede hacer un gran cambio. Es buscar en la rutina del día a día la prioridad de un tiempo para nosotros.

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5 Leverage Technology

Embracing technology can alleviate some of the pressures of social selling. There are numerous tools available that can automate repetitive tasks, schedule posts, and manage customer relationships more efficiently. By leveraging these technologies, you can free up time to focus on more strategic aspects of your business. It's important to choose tools that integrate well with your existing systems and that genuinely make your work easier, not more complicated.

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6 Network Support

Building a support network is crucial in managing burnout. Connect with other social sellers to share experiences, advice, and encouragement. Having a community that understands the unique challenges of the profession can provide emotional support and practical solutions. Don't hesitate to reach out for help or offer assistance to peers. This sense of camaraderie can make a significant difference in how you cope with the demands of your career.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively manage burnout in your social selling career.

1

2

3

4

5

6

7

1 Recognize Signs

2 Set Boundaries

3 Prioritize Tasks

4 Self-Care Rituals

5 Leverage Technology

6 Network Support

7 Here’s what else to consider

Social Selling

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Here's how you can effectively manage burnout in your social selling career.

1

2

3

4

5

6

7

1 Recognize Signs

2 Set Boundaries

3 Prioritize Tasks

4 Self-Care Rituals

5 Leverage Technology

6 Network Support

7 Here’s what else to consider

Social Selling

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