Here's how you can effectively handle and juggle multiple brand strategies.

Implement a system to centralize data from all your brand strategies. This could involve using a customer relationship management (CRM) platform or a brand management software that aggregates data across campaigns, customer interactions, and market research. Centralizing data helps in maintaining a holistic view of all brand activities, ensuring that decision-making is informed by comprehensive insights.

Gain deep insights into the audience of each brand. Understanding the unique needs, preferences, and behaviors of each target audience allows for more effective segmentation and tailored strategies. Use data analytics to derive actionable insights that inform how you position each brand, ensuring strategies resonate with their respective audiences.

Develop and maintain distinct messaging for each brand strategy. While it’s important to ensure coherence across your brand portfolio, each brand should have its own voice and message that aligns with its unique value proposition and audience expectations. This distinctiveness helps prevent brand overlap, reduces market confusion, and strengthens brand identity.

Juggling multiple brand strategies can be tricky, but it can also be a great way to expand your reach and market share. Ensure consistent messaging and visual identity across all touchpoints for each brand. This includes everything from website design to social media posts. Deliver a consistent customer experience across all brands. This means providing excellent customer service and support regardless of the brand a customer interacts with.

Establish clear brand architecture that outlines relationship between brands. It includes defining parent brand, sub-brands & any extensions/subsidiaries. It helps manage complexity of multiple brands & how they interact & coexist within your portfolio. Look for opportunities to leverage synergies & collaborate across brands. It can maximize efficiency & effectiveness while creating added value. Assign dedicated brand managers to oversee each brand, championing its identity, values & positioning & ensuring consistency across all touchpoints. It helps maintain clarity & focus while juggling multiple strategies. Schedule regular alignment meetings to bring together key stakeholders from each brand for strategic planning & coordination.

Effectively managing multiple brand strategies requires a strategic approach focused on clear objectives, segmentation, consistent messaging, resource allocation, monitoring, and flexibility. By defining unique value propositions, tailoring strategies to target markets, and leveraging synergies, businesses can navigate the complexities of juggling multiple brands while driving growth and success.

I've had to manage multiple brands at the same time before (different hotel brands) and something that really helped put me in the right brand mindset was to have one-pagers for each brand on my desk. I found having a tone of voice page really helped me too. I'd also suggest, when possible, to block time on your calendar per brand with breaks in between.

Whether you have sub brands or multiple strands to an overarching brand you need to consider each and every one as a unique strand and apply all the elements in this thread for each one. There will be some similarities but assuming audiences and market will be the same for each is a major oversight.

Juggling brands? Unilever does it with: Clear positioning (Dove = empowerment, TRESemmé = hair) Avoid overlap (different needs) Share resources (distribution network) Data-driven allocation (budget based on ROI) Teamwork (knowledge sharing)