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Here's how you can effectively gather feedback from marginalized communities on CSR initiatives.

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Corporate Social Responsibility (CSR) initiatives are essential for businesses looking to make a positive impact on society and the environment. However, to ensure these efforts are truly effective and inclusive, it's crucial to gather feedback from marginalized communities. These groups often bear the brunt of social and environmental issues, and their insights can provide invaluable guidance for shaping CSR strategies. Engaging with these communities in a meaningful way can also foster goodwill and strengthen your brand's reputation for being socially conscious and responsible.

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Pankaj Arora

Director | Circular Economy | Resource Management | WaSH | Public Policy | Views are Personal

1 个答复
Carla Sohler, Me.

Comunica??o ?? I Educa??o?? I Psicologia ??.

1 个答复
Marwa El Yassi, PhD

Enseignante-chercheuse / Docteur en Génie Civil

1 Engage Directly

Direct engagement is the cornerstone of effective feedback collection. You need to go into the communities, build trust, and have open conversations. This means setting up meetings, focus groups, or community forums where members feel safe and respected to share their views. It's important to approach these interactions with sensitivity and an understanding of the cultural dynamics at play. By showing genuine interest and commitment, you'll encourage open communication and gain deeper insights into the needs and concerns of the community.

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Carla Sohler, Me.

Comunica??o ?? I Educa??o?? I Psicologia ??.
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Para acessar comunidades marginalizadas, o primeiro passo é a constru??o de relacionamento e engajamento com esses grupos. Para isso, entre em contato com representantes, apresente com transparência o seu interesse em construir alian?as (porque quero estar junto). Tenha uma escuta ativa sobre as necessidades de cada grupo e muita empatia. Desenvolva iniciativas pensadas e realizadas em conjunto. Jamais chegue com solu??es prontas para uma realidade que você n?o vivencia e, consequentemente, desconhece. Com confian?a, relacionamento e engajamento, os feedbacks tornam-se constantes e espontaneos.

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Marwa El Yassi, PhD

Enseignante-chercheuse / Docteur en Génie Civil
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- établir des relations de confiance - Utiliser des canaux de communication appropriés - Créer un environnement inclusif - Assurer une représentation diversifiée - Adopter une approche participative

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Amin Asiaban

Leading Mining and Metal Industries VP | Industrial Metallurgy, Lean Operations
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One thing I’ve found helpful is conducting listening sessions with community leaders and members. These sessions create a space where people can share their experiences and suggestions in a structured yet informal environment. For example, in a recent project, we held multiple sessions in a community center, allowing for different groups to voice their concerns and ideas. This approach not only helped us gather valuable insights but also built stronger relationships within the community. The key is to ensure these sessions are led by facilitators who are trusted by the community and who understand the local context.

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Kelly Baptista

Presidente Funda??o [1 bi]| M?e dos Meninos| Fellow Columbia University-25lCruzando Histórias| Conselho EDUCA2030| RL Funda??o Lemann| Colunista Mundo Negro| Empreendedora| Speaker| Contato: [email protected]
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Coletar feedback de comunidades sobre iniciativas de Responsabilidade Social Empresarial é essencial para garantir que essas iniciativas sejam inclusivas, porém sugiro alguns cuidados: - Colabore com organiza??es que já trabalham diretamente com as comunidades marginalizadas; -Utilize múltiplos canais de comunica??o que sejam acessíveis para a comunidade em quest?o. -Ofere?a op??es para feedback an?nimo para permitir que os participantes compartilhem suas opini?es honestas sem medo de represálias. -Seja transparente sobre como o feedback será usado para moldar as iniciativas de RSE. Isso pode ajudar a construir confian?a e mostrar que a organiza??o leva a sério as contribui??es da comunidade.

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Leonardo Sant'Anna Carvalho

Biólogo, PCD, Consultor ambiental na íntegra consultoria QSMS-RS \ESG, Yellow Belt Lean Six Sigma
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Em minha experiência, até por ter trabalhado diretamente em comunidade no Rio de Janeiro com alto índice de violência instalada, coletar feedback de comunidades marginalizadas sobre iniciativas de RSE exige uma abordagem cuidadosa, inclusiva e sensível. Engajamento direto e participativo é essencial. Organize reuni?es comunitárias e workshops para permitir que membros compartilhem suas opini?es e experiências diretamente. Além disso, conduza entrevistas individuais e grupos focais com representantes da comunidade, proporcionando um feedback detalhado e profundo. Essas estratégias promovem uma comunica??o efetiva e autêntica.

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2 Leverage Surveys

Surveys are a valuable tool for gathering structured feedback. However, when targeting marginalized communities, it's essential to ensure that your surveys are accessible and culturally sensitive. Use clear, simple language and consider offering translations if necessary. Also, be mindful of the distribution method; not everyone has internet access, so paper surveys or in-person interviews might be more effective. Tailor your questions to elicit specific insights that can inform your CSR initiatives and demonstrate that you value the community's input.

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Renatto Canepa

Sustainable Value Chains & Market Linkages | Rural Development | ESG | Int. Cooperation
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Completely agree with the description. Based on my previous experience, it is crucial to use a) clear-simple language and b) be mindful of the distribution method to ensure the survey's effectiveness and reduce bias. I supported an economic study on the impact of quinoa prices at the local level in the Andes. In this study, researchers collaborated with local professionals who acted as data collectors and spoke the native language (Quechua). This approach facilitated better communication and engagement with the communities. Additionally, there are now digital tools available that do not require internet access (to avoid paper surveys) and can significantly aid data collectors by providing features like automatic tabulation.

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MakRand Bhoot

Sustainability Solutions Cultivator: Climate Resilience ESG Green Buildings LEED Smart Cities Planning SDGs Architecture Design EPR CSR & VisionZero viz Informal Economies Open for challenging Job, Project/Partnership
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-innumeration is the key -initially survey yourself -do not discard misfit data -do not drop those marked unavailable for survey -maintain record of outreach for all listed, contacted -yet unavailable for survey -mind the gaps in outreach and survey response -leveraging surveys should sybjects slip through cracks for ease of outreach!

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3 Use Technology

In today's digital age, technology can play a significant role in collecting feedback. Mobile apps, social media platforms, and online forums can provide convenient ways for people to express their opinions. However, remember that not everyone in marginalized communities will have the same level of access to technology. When implementing tech-based solutions, ensure they are complemented by other methods that don't exclude those with limited digital resources or skills.

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Eduardo Alfonso Atehortua Barrero

Partner Deloitte Spanish Latam Strategy-Sustainable finance-Biodiversity My comments in this network express personal views / 18k followers.
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Sin dudas el desarrollo de encuestas online es muy importante. Así mismo, utilizar plataformas con LinkedIn que al ser más especializadas pueden brindar una información muy valiosa para las organizaciones en su busqueda de interactuar con sus grupos de interés.

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MakRand Bhoot

Sustainability Solutions Cultivator: Climate Resilience ESG Green Buildings LEED Smart Cities Planning SDGs Architecture Design EPR CSR & VisionZero viz Informal Economies Open for challenging Job, Project/Partnership
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-engage phone smart youth from the community for collecting of information from elderly who often lack media skills -even flip phones available universally - Asia, Africa Arabia or America's remotes regions - are more powerful than computers that sent satellites to moon -when no internet use free flip phone feature for images and voice recording and file transfer, feel free to contact us for Self Help Surveys via simplest handheld smartphone features

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4 Partner Up

Collaborating with local organizations or non-profits that already work with marginalized communities can be incredibly effective. These groups have established relationships and can facilitate the feedback process. They understand the community's dynamics and can help craft messages that resonate. By partnering with these organizations, you not only gain access to valuable community insights but also demonstrate your commitment to working alongside local leaders and experts.

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Dr. Tony Thomas

Helps Organizations implement Corporate Social Responsibility (CSR) initiatives ??
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Before you implement community interventions you should conduct a baseline survey ! By partnering with local NGOs, you can save valuable resources in gathering feedback. Also look to partnering with different Government departments to deliver services or products to support marginalized populations.

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Gustavo Rebolledo

Sostenibilidad y Alianzas Estratégicas | Relaciones Institucionales | Responsabilidad Social | EHS
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La generación de alianzas estratégicas ayuda a sumar esfuerzos, que a su vez multiplican los resultados, lo que genera un mayor y mejor impacto en las acciones a llevar a cabo. Escuchando a todas las voces, logramos hacer partícipes a todas las personas involucradas.

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5 Reflect and Act

Once you've gathered feedback, it's crucial to reflect on what you've learned and take action. This means analyzing the input, identifying common themes, and determining how it aligns with your CSR objectives. It's not enough to simply collect feedback; you must show that you're listening by implementing changes or initiatives that address the community's concerns. This process should be transparent, with regular updates provided to the community on how their feedback is shaping your CSR efforts.

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Sandra di lucca

Psicologa experta en prevención y manejo de Ansiedad y situaciones estresantes personales y profesionales. Prevención del estrés laboral.
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Es tan importante la reflexión y mirada local considerando la emocionalidad de los miembros de la comunidad y sus vivencias. En una oportunidad en la que trabajaba con mujeres vulnerables en una programa de procreación responsable, vivi la experiencia de darme cuenta que no se trata de lo que decimos, sino se trata de lo que quienes reciben el mensaje comprenden. En el proceso de educación, mencionamos "Si toman la píldora todas juntas es ma probable que no olviden hacerlo". Cuando dimos seguimiento a esta consigna, algunos de los grupos de mujeres, decidieron colocar las píldoras de cada una dentro de "el mate", que compartían por la ma?ana. Esto para ellas, era la decodificación del mensaje "todas juntas". Reflexión, ajuste, reflexión.

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6 Maintain Dialogue

Finally, gathering feedback should not be a one-off exercise. Maintain an ongoing dialogue with marginalized communities to continually refine your CSR initiatives. Regular check-ins, updates on progress, and continued solicitation of feedback show that you value long-term relationships and are committed to making a lasting positive impact. This ongoing engagement will strengthen trust and ensure that your CSR activities remain relevant and impactful.

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Sandra di lucca

Psicologa experta en prevención y manejo de Ansiedad y situaciones estresantes personales y profesionales. Prevención del estrés laboral.
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El dialogo continuo y la reflexión sobre los avances y retrocesos, resultan indispensables. El o los líderes de la comunidad suelen estar muy inmersos en el campo, en la tarea y la problemática diaria y entonces nuestra interacción sostenida en el tiempo aporta un valor inigualable al ofrecer nuevos puntos de vista, estrategias, tácticas que se convierten en ayuda real y genuina. Y cuando esto sucede, el valor para la comunidad es inigualable. Sobre todo en los casos en los que venimos trabajando con ellos y comprendiendo su verdadero problema y la evolución de las soluciones, siempre considerando el impacto en los miembros.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Pankaj Arora

Director | Circular Economy | Resource Management | WaSH | Public Policy | Views are Personal
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In my view cultural sensitivity and building long-term relationships with the community is key for any CSR initiative. Ensuring sensitivity to cultural norms, values, and building long term relationships beyond the immediate CSR project help to foster trust and encourage open communication.

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MakRand Bhoot

Sustainability Solutions Cultivator: Climate Resilience ESG Green Buildings LEED Smart Cities Planning SDGs Architecture Design EPR CSR & VisionZero viz Informal Economies Open for challenging Job, Project/Partnership
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-Avoid "Florence Nightangel Amongst the Wounded" attitude:) -Record Worst Practices and Best Practices -Suggest Solutions, problem to the solution, not just the problem:( -Every solution has a problem:) -highlight how community coping with the problem! -Recognize area resources for self help solutions

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Leonardo Sant'Anna Carvalho

Biólogo, PCD, Consultor ambiental na íntegra consultoria QSMS-RS \ESG, Yellow Belt Lean Six Sigma
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Podemos considerar ferramentas de feedback an?nimas. Pesquisas e questionários an?nimos permitem que os membros da comunidade expressem suas opini?es livremente, sem medo de retalia??o ou julgamento. Instalar caixas de sugest?es em locais acessíveis também oferece uma forma segura e an?nima de coleta de feedback. Essas ferramentas garantem que todas as vozes sejam ouvidas, promovendo uma comunica??o aberta e honesta.

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ADVOCATE BHIMANAGOUDA PARAGONDA

Advocate, SECRETARY,KPCC LEGAL,HUMAN RIGHTS AND RTI CELL
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We are interested join with your organization.we needed your support and financial help.we are looking collaboration with your organization

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Here's how you can effectively gather feedback from marginalized communities on CSR initiatives.

1

2

3

4

5

6

7

1 Engage Directly

2 Leverage Surveys

3 Use Technology

4 Partner Up

5 Reflect and Act

6 Maintain Dialogue

7 Here’s what else to consider

Corporate Social Responsibility

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Here's how you can effectively gather feedback from marginalized communities on CSR initiatives.

1

2

3

4

5

6

7

1 Engage Directly

2 Leverage Surveys

3 Use Technology

4 Partner Up

5 Reflect and Act

6 Maintain Dialogue

7 Here’s what else to consider

Corporate Social Responsibility

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