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Here's how you can effectively engage non-technical stakeholders as a network engineer.

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As a network engineer, you're well-versed in the complexities of routers, switches, and firewalls. However, when you're trying to get buy-in from non-technical stakeholders, those details can get lost in translation. It's crucial to convey the importance of your work in a way that resonates with them. By simplifying concepts, focusing on benefits, and using relatable analogies, you can bridge the gap between technical expertise and business needs. This article will guide you through the process of engaging non-technical stakeholders effectively.

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Abagana Mahamat KACHALLAH

Administrateur Systèmes, Réseaux et Sécurité chez Globo Afrique | Master en Télécommunications

1 Simplify Terms

When discussing network engineering with non-technical stakeholders, it's important to simplify technical terms. For example, instead of saying "We need to implement an MPLS (Multiprotocol Label Switching) to improve our network's QoS (Quality of Service)," you could say, "We plan to upgrade our network to make sure your video calls and online presentations run smoothly without interruptions." By using everyday language and avoiding jargon, you make the information more accessible and relevant to their daily work experiences.

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Abagana Mahamat KACHALLAH

Administrateur Systèmes, Réseaux et Sécurité chez Globo Afrique | Master en Télécommunications
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Simplifier les choses comme si vous parlez avec un enfant de 7ans. N'utiliser que de termes simple et essayer de comparer les concepts techniques à des choses familières.

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2 Focus on Benefits

Highlight the benefits of network engineering projects in terms stakeholders can appreciate. Rather than delving into the technical specifics of how you're going to enhance network security, emphasize the outcomes: "This upgrade will protect your work from external threats and reduce the risk of costly downtime." By linking network improvements to business continuity, productivity, and cost savings, you help stakeholders understand the value of your work in terms that matter to them.

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3 Use Analogies

Analogies are a powerful tool for explaining complex network concepts. Compare a firewall to a bank's security system or data packets to postal packages to help non-technical stakeholders visualize how networks operate. For instance, you might say, "Think of our network as the highway system, and the data as cars. We're adding more lanes to reduce traffic jams and ensure everyone gets to their destination quickly and safely." This approach makes abstract ideas more tangible.

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4 Visualize Data

Visual aids can be incredibly effective in communicating network engineering concepts. Instead of overwhelming your audience with data and numbers, use graphs, charts, and diagrams to illustrate points. You might show a simple chart that depicts the increase in network traffic over time and then explain how your proposed solution will accommodate this growth. Visual storytelling can help stakeholders see the big picture and the need for certain network upgrades.

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Abagana Mahamat KACHALLAH

Administrateur Systèmes, Réseaux et Sécurité chez Globo Afrique | Master en Télécommunications
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Créer un visuel simple et facile à comprendre pour expliquer des concepts techniques nécessite d'utiliser des images claires, des analogies, et une disposition organisée.

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5 Align with Goals

To engage stakeholders, align your network engineering projects with their goals. Understand what drives their decisions—whether it's customer satisfaction, market expansion, or operational efficiency—and demonstrate how your work supports these objectives. For instance, if a stakeholder is focused on customer experience, explain how network reliability improvements will lead to fewer service interruptions and happier customers.

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6 Maintain Communication

Effective engagement requires ongoing communication. Keep non-technical stakeholders updated on progress and setbacks in a way they can understand. For example, instead of sending out a detailed technical report, provide a brief update that says, "The new security measures are in place, which means your data is now even safer from cyber threats." Regular, clear communication builds trust and keeps stakeholders involved in the process.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively engage non-technical stakeholders as a network engineer.

1

2

3

4

5

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1 Simplify Terms

2 Focus on Benefits

3 Use Analogies

4 Visualize Data

5 Align with Goals

6 Maintain Communication

7 Here’s what else to consider

Network Engineering

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Here's how you can effectively engage non-technical stakeholders as a network engineer.

1

2

3

4

5

6

7

1 Simplify Terms

2 Focus on Benefits

3 Use Analogies

4 Visualize Data

5 Align with Goals

6 Maintain Communication

7 Here’s what else to consider

Network Engineering

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