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Here's how you can effectively communicate research findings to a non-technical audience.

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When you manage research projects, the end goal is often to share your findings. Yet, the challenge arises when your audience lacks the technical background to understand complex data and jargon. To bridge this gap, it's crucial to adapt your communication strategy. By simplifying concepts and focusing on the core message, you can ensure that your research has the impact it deserves, even among those without a technical background.

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Anya Pogharian

Senior Consultant, Strategy & Operations, Insurance & Health, Advisory Services KPMG
Ding Wang

Developer for Organisational Psychology | Automating Survey Data Analysis & Reporting | Actionable Insights

1 Know Your Audience

Before diving into the details of your research, take a moment to understand who your audience is. Their educational background, interests, and familiarity with the subject matter will dictate how you present your findings. Avoid technical jargon and acronyms that may be second nature to you but are foreign to them. Instead, use analogies and relatable examples to make complex ideas more digestible. Remember, the goal is clarity, not an exhibition of your extensive vocabulary.

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2 Simplify Data

Data is the cornerstone of research, but for those not versed in data analysis, it can be overwhelming. When presenting to a non-technical audience, choose clarity over complexity. Use simple charts and graphs that illustrate your findings without requiring advanced interpretation skills. Highlight the key points and trends, and always provide context so your audience understands why these data points matter.

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3 Storytelling Approach

Humans are naturally drawn to stories, so use this to your advantage. Frame your research within a narrative that captures attention and makes the information memorable. Start with a problem or question that your research addresses, lead through the journey of your findings, and conclude with the implications or solutions your research suggests. This approach helps your audience connect with the material on a personal level.

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Anya Pogharian

Senior Consultant, Strategy & Operations, Insurance & Health, Advisory Services KPMG
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In my opinion, storytelling is the best way of engaging an audience especially when they do not have deep subject matter expertise on a given topic. Simplifying complex concepts by avoiding jargon and using relatable examples is the way to go. To further that point, a story always goes further when the audience is able to sense the speaker’s emotions. Presenting one’s research shouldn’t just be about facts and figures. Sharing why you are passionate about your research through emotion is a strong way of further engaging your audience.

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4 Visual Aids

Visual aids can be powerful tools in conveying complex information. They can break down barriers of understanding by illustrating concepts that words alone may fail to clarify. Utilize diagrams, infographics, and videos to support your verbal explanations. Ensure that these visuals are not cluttered with information but are clean, focused, and directly relevant to the points you are making.

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5 Practice Empathy

Empathy is key when communicating technical information to a non-technical audience. Put yourself in their shoes and consider what might be confusing or irrelevant. This perspective will help you to focus on what truly matters to your audience and to present it in a way that resonates with them. Be patient and ready to answer questions; remember, questions are a sign of engagement and interest.

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6 Feedback Loop

Finally, establish a feedback loop. This means actively seeking out and listening to the responses from your audience. Their questions and comments can provide valuable insights into how well your message is being received and understood. Use this feedback to refine your approach, ensuring that subsequent communications are even more effective.

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Ding Wang

Developer for Organisational Psychology | Automating Survey Data Analysis & Reporting | Actionable Insights
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This is so important! It's easy to rush through a presentation and miss how the audience is reacting. Building in pauses for questions or even just to see people's faces can tell you if you need to explain something differently or go back a step. Plus, when people feel heard, they're more likely to be interested in what you have to say.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can effectively communicate research findings to a non-technical audience.

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1 Know Your Audience

2 Simplify Data

3 Storytelling Approach

4 Visual Aids

5 Practice Empathy

6 Feedback Loop

7 Here’s what else to consider

Research Management

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