Here's how you can effectively balance multiple PR projects when transitioning to a more senior role.

- Align projects with business goals for strategic focus. - Delegate effectively based on team strengths and maintain open communication. - Regularly reassess and adjust timelines as needed. - Utilize technology for efficiency and adaptability. - Lead with clear direction and empower your team for success in PR projects.

Figure out the difference between what is "urgent" and what is "important", but be sure to make time for both. This is especially important as you become more and more senior in your organization. Yes, certain things will be on fire; but you also need allocate time to think about long-term needs.

This can feel like a big shift from junior roles, where you’re used to always being the “doer,” but delegation is essential in a senior position. Start by identifying your team member’s individual strengths and expertise, and entrust them with tasks that align well with them. Clear delegation not only allows you to operate more efficiently, but also empowers your team and supports their growth. Remember, effective leaders know when to step back and let others shine.

project management tools are indispensable for balancing multiple PR projects. Here's how to leverage them: Choose the Right Tools: Select tools that fit your team’s needs, such as: Trello: Ideal for visual project management with boards, lists, and cards. Asana: Excellent for task tracking and project management with detailed task assignments and progress tracking. Monday.com: Provides customizable workflows and visual project tracking. Slack: Enhances team communication and integrates with other project management tools. Basecamp: Combines project management with team collaboration features. Training: Ensure everyone is trained to use the chosen tools effectively

What I find a lot of new people in this space don't quite understand is that client services are just as - if not, more - important as the quantifiable results that your work accomplishes. To some degree, this industry is about relationships and making your stakeholders feel a certain way. Communicating effectively and keeping them up to date and aware of what's going on is a crucial part of that.

Clear and constant communication, for example, having regular updates and open channels can help prevent misunderstandings and ensure that all team members are on the same page. This fosters collaboration and manages expectations across projects.

In this space - especially in an agency setting - you're going to find that your ability to adapt on the fly are key. When you go to bed on Sunday night and you think your top priority is "X", and when you wake up Monday morning, you're going to haver to change it to "Y". And that's just part of the game. This is because media deadlines, needs, opportunities come and go, and you're going to want to jump on them, where possible.