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Here's how you can effectively analyze feedback on your articles as a journalist.

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As a journalist, receiving feedback on your articles is a crucial part of the job. It can be a goldmine of insights, helping you to refine your craft and better connect with your audience. But sifting through comments and critiques can be daunting. How do you determine what's useful? How do you apply it to your work? Analyzing feedback effectively is not just about reading comments; it's about understanding your readers, recognizing patterns, and using constructive criticism to improve. This article will guide you through the process, ensuring that you can harness feedback to become a more effective journalist.

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1 Gather Data

Begin by collecting all the feedback you've received for your articles. This includes comments from readers, editors, and peers. It's essential to approach this with an open mind, setting aside any defensive instincts. Look for recurring themes or specific points that are consistently brought up. This could be anything from noting a particular style that resonates with your audience to recurring grammatical errors that need addressing. Organize the feedback into categories such as content, style, accuracy, and engagement to make the analysis more manageable.

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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A análise do feedback sobre os textos é fundamental para aprimorar a reda??o e atender as necessidades do público que se busca informar (geral, investidores, que consomem cultura pop, etc). Sem sombra de dúvidas, todos os tipos de avalia??o s?o pertinentes, seja ela do leitor, da própria plataforma com o número de leitores e tempo de leitura, e de colegas de trabalho. No entanto, é válido refor?ar que a pessoa mais indicada para apontamentos especializados de melhorias é o editor.

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2 Identify Trends

After organizing the feedback, look for trends that can reveal strengths and weaknesses in your writing. If multiple readers are commenting on the same issue, it's a sign that it needs attention. Positive trends are just as important; they highlight what you're doing right and what readers appreciate in your work. This step is crucial for understanding the broader picture of your audience's response, beyond individual comments.

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Matthew F.

Systems Administrator II at Johnson County
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Looking for patterns is a great way to prioritize feedback. If something comes up time and again, you need to take a look at it. All feedback is valuable. Someone took the time to give you their thoughts and opinions.

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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Neste caso, o mais indicado a se fazer é acompanhar as sutis mudan?as nos feedbackes recebidos ao longo do tempo para identificar acertos e erros. Por exemplo, observar se o editor, os colegas de trabalho, ou os leitores sempre apontam o mesmo ponto de melhoria, ou acerto sobre o tema. Se a reportagem acompanhou as novas tendências de abordagem do assunto, etc.

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3 Prioritize Feedback

Not all feedback is created equal. Prioritize the feedback based on its potential impact on your work. Constructive criticism that offers specific suggestions for improvement should be at the top of your list. Praise for certain aspects of your writing can also be valuable, reinforcing what you should continue doing. Feedback that is vague or not actionable can be given lower priority.

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4 Reflect Objectively

Reflection is key to effectively analyzing feedback. Take a step back and consider the feedback objectively, without taking it personally. This can be challenging, but it's necessary for professional growth. Ask yourself if the feedback is fair, how it aligns with your goals as a journalist, and what you can learn from it. This self-reflection will help you to internalize the feedback and apply it constructively.

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5 Implement Changes

With a clear understanding of the feedback, it's time to implement changes in your work. Start with the most critical areas identified in your analysis. If there are suggestions for improving the clarity of your writing, for example, focus on that in your next piece. Implementing changes doesn't mean overhauling your style completely; it's about making adjustments to enhance your journalism.

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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O foco na implementa??o de altera??es deve ser nos pontos mais emergenciais. No caso, os estagiários, redatores e repórteres devem se manter atentos aos possíveis ajustes, seja na sele??o de tópicos, entrevistados, ou no formato da escrita a serem realizados, sempre com foco na melhoria do texto e na recep??o dos leitores. Aqui, conta a flexibidade e engajamento com o texto.

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6 Monitor Results

Finally, monitor the results of the changes you've made. Keep an eye on the feedback for future articles to see if the same issues are raised or if new ones emerge. This ongoing monitoring is crucial for continuous improvement. It helps to establish a cycle of receiving feedback, analyzing it, making changes, and then assessing the impact of those changes on your audience's response.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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Na atualidade, além do feedback dos editores e colegas de trabalho, também é necessário estar atento às métricas de engajamento dos leitores com o conteúdo jornalístico nas plataformas, seja no perfil do veículo nas redes sociais, ou no próprio site do jornal. Isso porque s?o os leitores que os jornalistas desejam "atingir", ou seja, com esses dados (cliques, tempo de leitura e comentários) em m?os, podemos captar insights valiosos sobre a recep??o e a eficácia dos textos jornalísticos.

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Here's how you can effectively analyze feedback on your articles as a journalist.

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1 Gather Data

2 Identify Trends

3 Prioritize Feedback

4 Reflect Objectively

5 Implement Changes

6 Monitor Results

7 Here’s what else to consider

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