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Here's how you can differentiate yourself and land more photography contracts.

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In the competitive field of photography, standing out is essential for securing more contracts. Your unique perspective and skill set can set you apart, but knowing how to leverage these qualities is key. Whether you're an established photographer or just starting out, several strategies can help you differentiate your services and attract more clients.

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1 Unique Style

Developing a distinctive style is crucial in photography. Your style is your visual signature, and it's what makes your work recognizable. Think about what draws you to photography and how you can express that passion through your images. Whether it's a particular editing technique, subject matter, or the way you play with light, make sure it's something that sets you apart from others. Consistency in your style will not only define your brand but also attract clients who love what you uniquely offer.

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2 Portfolio Power

Your portfolio is the visual representation of your skills and style; it's what potential clients will judge you by. Ensure it's well-curated and showcases your best work that aligns with the type of contracts you're aiming for. Highlight diversity within your style to show versatility, but keep it coherent. A strong portfolio that speaks to a specific audience or market niche can be more effective than a broad but unfocused collection of images.

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Shane Bundrant

Freelance Photographer | shanebundrant.com | Instagram : @0ldie | seeking full-time photography job
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Understand how to present your work to others. A physical portfolio will always be timeless but even consider using QR codes that'll bring potential clients to your website. Take advantage of the technology we have nowadays.

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3 Networking Niche

Networking is essential in the photography business. Engage with peers, join photography groups, and participate in events to get your name out there. Building relationships within the industry can lead to referrals and collaborations that may not have been accessible otherwise. Remember, your network is not just a list of contacts but a community that you contribute to and grow with.

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Shane Bundrant

Freelance Photographer | shanebundrant.com | Instagram : @0ldie | seeking full-time photography job
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Try your best to check in with your clients even after a photoshoot. At the end of the day you want to build a relationship with these people and you want them to recommend you to others.

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4 Social Savvy

Social media is a powerful tool for photographers to showcase their work and personality. Use platforms like Instagram to share your portfolio and stories to give insights into your creative process. Engaging with your audience by responding to comments and messages can build a loyal following that trusts your brand. This online presence can often translate into real-world contracts as clients feel they know and appreciate your work ethic and style.

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5 Client Focus

Understanding and meeting the needs of your clients is paramount. Listen to their vision and be communicative about how you can achieve it with your unique skills. Tailoring your approach to each client shows that you're not just a photographer but a problem-solver and collaborator. By demonstrating reliability and flexibility, you'll not only satisfy clients but also encourage them to recommend you to others.

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Shane Bundrant

Freelance Photographer | shanebundrant.com | Instagram : @0ldie | seeking full-time photography job
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Be professional but also be yourself. Show off your personality to clients, the community is already so saturated, you want to stand out somehow.

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Pippa Tanko
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One thing I have found helpful is to ask questions and listen, dig deeper into each question to understand the root. Getting a deeper understanding of your clients problems and how you can use photography to provide a solution to those problems will make them feel heard.

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6 Marketing Magic

Effective marketing can make a significant difference in how many contracts you land. Create a compelling narrative around your photography business that resonates with your target audience. Use a mix of traditional marketing methods like business cards and flyers, along with digital marketing strategies such as email newsletters and a professional website. Remember, it's not just about selling your services; it's about telling a story that clients want to be part of.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can differentiate yourself and land more photography contracts.

1

2

3

4

5

6

7

1 Unique Style

2 Portfolio Power

3 Networking Niche

4 Social Savvy

5 Client Focus

6 Marketing Magic

7 Here’s what else to consider

Photography

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Here's how you can differentiate yourself and land more photography contracts.

1

2

3

4

5

6

7

1 Unique Style

2 Portfolio Power

3 Networking Niche

4 Social Savvy

5 Client Focus

6 Marketing Magic

7 Here’s what else to consider

Photography

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