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Last updated on 2024年6月21日

Here's how you can demonstrate your brand strategy skills and experience during a layoff.

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Being laid off can be a challenging experience, but it's also an opportunity to showcase your brand strategy skills. Brand strategy involves understanding the market, the competition, and the unique value proposition of a brand, then leveraging this knowledge to position the brand effectively. During a layoff, you can demonstrate these skills by being proactive, networking strategically, and offering your expertise to help others, which can lead to new opportunities and showcase your ability to adapt and provide value even in difficult circumstances.

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1 Reflect Positively

During a layoff, it's crucial to maintain a positive and professional attitude. This reflects well on your personal brand and demonstrates emotional intelligence, a key component of brand strategy. By staying positive, you show potential employers that you can handle adversity with grace and that you're likely to bring a constructive attitude to their team. Use this time to reflect on your career goals and how your brand strategy skills can align with new opportunities.

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2 Update Resume

Your resume is a personal branding tool that communicates your value proposition to potential employers. Make sure it's updated to reflect your brand strategy skills and experience. Highlight specific projects where you applied your expertise to achieve measurable results. Tailor your resume to the industry you're targeting, using relevant keywords that align with the job descriptions you're interested in. This will help your resume pass through applicant tracking systems and catch the attention of hiring managers.

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Aaron Shields

Brand Strategist | Customized brand strategy systems that transform your business into the preferred choice for high-value customers | Founder @ Make Business Matter | 20 years helping startups to $19B brands
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Tailor your resume for each job application. This is really the key. If you don't tailor your resume, your resume will get eliminated by computers before they ever make it to a person to review. The computer uses Applicant Tracking Software (ATS) to compare your resume to the job requirements. Only resumes that pass the ATS make it to a human review. So, make sure every application has a unique resume. Do this by: 1. Having a database of resume components. 2. Analyzing the job description. 3. Using components from your database to match the job description. 4. Use the language the company uses in the job description. This process will help you tailor your resume so it gets past the computer and into the hands of a human.

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3 Network Smartly

Networking is not just about attending events; it's a strategic tool in your brand strategy arsenal. Reach out to industry peers, join professional groups, and participate in discussions. Offer your insights and help where you can, as this demonstrates your expertise and willingness to contribute to the community. Remember, networking is a two-way street; be genuinely interested in others and their work, and you'll build relationships that could lead to new opportunities.

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Stacy Prokopa

Head of Marketing Communications. I help tech companies understand customer needs, find a USP, and optimise funnel conversion. Proven track record across US, UK, Ukraine, Poland, and Malaysia markets ??
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When in a layoff, you would want to show off your ability to network smart for the brand strategy. 1. Leverage your network: Always ensure to reconnect with people you use to work with, other professionals in the industry or even your former teachers/masters on sites such as Linkedin. 2. Showcase your work: Share case studies or success stories highlighting your brand strategy experience and outcomes. 3. Attend industry events: Webinar, conferences and business networking groups should be attended as they are use useful for visibility. It is important to remain active in a network and share the information which people may need from you because it makes them consider you as possibility to employ at any time.

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4 Offer Help

Offering your expertise by volunteering or consulting can keep your skills sharp and expand your network. Look for opportunities where you can contribute meaningfully while showcasing your brand strategy capabilities. Whether it's helping a non-profit refine their branding or advising a startup on their market positioning, these experiences can lead to testimonials, referrals, and even job offers. Plus, they reinforce your reputation as a skilled brand strategist.

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5 Share Knowledge

Take the initiative to share your knowledge through blogs, webinars, or social media. This not only demonstrates your expertise in brand strategy but also keeps you visible in the industry. Discuss topics like market trends, branding best practices, or case studies from your experience. Engaging with your audience in this way can position you as a thought leader and create new connections with potential employers or collaborators.

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6 Stay Current

Brand strategy is an ever-evolving field, so it's important to stay informed about the latest trends and methodologies. Use your time during a layoff to attend webinars, read industry publications, and take online courses. This not only enhances your skill set but also shows prospective employers that you're committed to continuous learning and staying at the forefront of your field. Being current with your skills can give you a competitive edge in the job market.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can demonstrate your brand strategy skills and experience during a layoff.

1

2

3

4

5

6

7

1 Reflect Positively

2 Update Resume

3 Network Smartly

4 Offer Help

5 Share Knowledge

6 Stay Current

7 Here’s what else to consider

Brand Strategy

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Here's how you can demonstrate your brand strategy skills and experience during a layoff.

1

2

3

4

5

6

7

1 Reflect Positively

2 Update Resume

3 Network Smartly

4 Offer Help

5 Share Knowledge

6 Stay Current

7 Here’s what else to consider

Brand Strategy

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感谢您的反馈

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