Here's how you can customize your communication style for various stakeholders in event production.

1 Sponsor Speak

When engaging with sponsors, your communication should be polished and professional, focusing on the return on investment (ROI) their support brings. Sponsors are primarily interested in how the event will benefit them, so highlight the exposure they'll receive and the alignment with their brand values. Use data-driven language to reassure them of the event's potential success and their wise investment. Ensure that you are responsive and provide them with regular updates, as this demonstrates reliability and a commitment to maintaining a positive partnership.

2 Crew Lingo

Technical crews value clear, concise, and direct communication. They are the backbone of event production, dealing with the practical aspects of bringing an event to life. When talking to the crew, use straightforward language, avoid jargon unless it's industry-specific and they understand it, and be specific about technical requirements and timelines. Acknowledge their expertise and ask for their input when discussing logistics. This not only shows respect for their professional skills but also helps in building a collaborative environment where their knowledge is valued.

3 Artist Dialogue

Artists and performers require a more personalized approach. They are the creative lifeblood of your event, so it's important to communicate in a way that respects their artistry while also being clear about logistical details. Discuss performance expectations, technical needs, and rehearsal schedules with empathy and flexibility. Be open to their creative input and provide constructive feedback when necessary. Ensuring that artists feel heard and valued will contribute to a more passionate and engaging performance.

4 Attendee Announcements

When addressing attendees, your communication should be engaging and informative. They are the audience for whom the event is designed, so it's crucial to provide them with all the necessary information in an accessible manner. Use a tone that excites them about the event and encourages participation. Keep them informed about schedules, any changes, and what they can expect from the experience. Remember to maintain a friendly demeanor that invites interaction and makes them feel welcomed and valued.

5 Vendor Vocabulary

Vendors need pragmatic and detailed communication. They supply the goods and services that help your event run smoothly. When communicating with vendors, be clear about your expectations, deadlines, and the scope of work. Provide comprehensive details about logistics, space allocation, and setup times. It's important to establish a reliable point of contact for them to address any concerns or questions they may have promptly. A partnership approach is beneficial, as it can lead to better service and potentially more favorable terms in the future.

6 Volunteer Vibe

Lastly, volunteers are motivated by their enthusiasm for the event and often require motivational communication. They need to understand their roles clearly but also feel appreciated for their contribution. Use an encouraging tone, offer clear instructions, and be available to assist them with any queries. Acknowledge their efforts and create a sense of community among them. Effective communication with volunteers is key to ensuring they have a positive experience and remain engaged throughout the event.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?