Here's how you can cultivate and sustain strong connections with crucial clients and customers.

building up a good relation with customer can up scale you from supplier to an advisor, client will return you for advise and to maintain and develop this trust you need to be honest. without customers business will not exist.

Personalization goes beyond the business talks. If you want to foster strong and long term relationship you must give attention to the customers likes and dislikes, and what matters to them most. if you k now little about their life journey, their family, their political orientations, spiritual believes, that also helps in building lasting relationships.

Every interaction with a client is an opportunity to reinforce their importance to your business. Personalization goes beyond using their name; it involves remembering past conversations, understanding their business needs, and anticipating future needs. By tailoring your communication and solutions to fit their unique situation, you demonstrate a commitment to their success, transforming standard transactions into valuable partnerships. For example, remembering a client’s long-term goals from previous discussions and adapting a service proposal accordingly shows attention and care. This makes clients feel valued and strengthens trust. And who doesn't want to feel special?

Mantener una comunicación coherente es esencial para construir confianza y credibilidad con los clientes. Un mensaje claro y consistente a través de todos los canales asegura que los clientes entiendan y valoren tu propuesta de valor. Esto fortalece la identidad de la marca y mejora la experiencia del cliente.

Cultivating and sustaining strong connections with crucial clients and customers is all about delivering genuine value. Understand their unique needs, offer consistent quality, and share insightful trends to keep them ahead. Personalize your approach and maintain open communication to build trust. Be proactive in solving their challenges and create valuable networking opportunities to foster growth. By doing this, you’ll not only meet but exceed their expectations, ensuring lasting and impactful relationships. ??

It’s all about having an impact on customer’s business. It’s about improving their KPI’s and their balance sheet; in few words it’s about partnership. Products are just a mean expecially in this moment where data are the real value.

One of the main benefits of promoting a value rather than simply selling a product is that it allows you to focus on informing the customer about how your solution or product can solve their problem or provide them with a new and valuable feature. This approach goes beyond just listing the features of your product and instead emphasizes the benefits that the customer will experience. By highlighting the value your offering can provide, you're better able to connect with the customer's needs and demonstrate how your solution can improve their situation or experience. This can lead to a more engaged and receptive customer who is more likely to see the true value in what you're providing, rather than just comparing features and prices.

La retroalimentación constante de los clientes es vital para mejorar productos y servicios, y fortalecer las relaciones. Ejemplo: Solicitar regularmente la opinión de los clientes a través de encuestas y comentarios ayuda a identificar áreas de mejora y demuestra que valoras sus opiniones.

When we were younger we used to gravitate toward people who made us laugh, this was an important factor of a relationship. As we get older, we look more toward people who we can trust and this is magnified in business. If we can become an extension to the customers' success, we will always have a strong connection to maintain and develop business. The biggest concern I see with sales people today is that they begin to take the customer for granted, but the customer does not inform them. Then when they move their business elsewhere, it is easier to simply say to the salesperson that they found a better offer, not that they felt neglected.

Address any problems or concerns quickly and effectively. Timely resolution of issues can turn a potentially negative experience into a positive one. I ensured that our customer service team was empowered to make decisions and resolve issues on the spot, which greatly improved our client retention rates.

Focus on building long-term relationships rather than short-term gains. Invest in understanding your clients' long-term goals and align your services to help them achieve these objectives. I worked closely with key clients to develop multi-year plans that supported their growth, which strengthened our partnerships and increased client loyalty.

Be proactive in anticipating client needs and trends within their industries. Regularly review your client strategies and adjust as necessary to stay relevant and valuable. Additionally, fostering a culture of empathy and customer-centricity within your organization can enhance every interaction your team has with clients. In my experience, a proactive approach and a genuine commitment to client success were critical in maintaining strong, lasting relationships.

Work as a salesperson to get higher - wider and deeper. Getting higher (to top executives), wider (to influencers) and deeper (getting to the front line workers to better understand what is really going on. The more contacts and connections you have, the more stable your account will likely be... Also - use your team. Multiple team members *your manager, technical experts or product specialists) can help lower resistance, identify more solutions and help build customer connections. Doing this can help you sell even more!