Here's how you can cultivate relationships with past colleagues and clients in SEM.

Building strong connections with past colleagues and clients can boost your career and create new opportunities. Here's how to do it: -Regularly engage on LinkedIn by liking, commenting, and sharing relevant content. -Send personalized messages to show genuine interest. -Share helpful insights or resources. -Schedule catch-ups or quick check-ins. -Acknowledge their achievements with congratulatory messages. -Attend industry events to strengthen bonds in person. Start today and watch your professional relationships flourish!

Remaining active on LinkedIn and other professional networks is key. I regularly share industry insights, updates, and achievements to stay on the radar of my connections. Engaging with their posts by liking, commenting, and sharing not only keeps me visible but also shows genuine interest in their work.

Adding a personal touch makes a big difference. I send personalized messages on important occasions such as work anniversaries, birthdays, or career milestones. This helps maintain a warm and positive relationship. Additionally, recalling specific projects or achievements we worked on together in my messages creates a stronger connection.

As I learned in the book How To Win Friends and Influence People, there is one major personal touch to get right. Remember your clients, colleagues, and prospects name. Our name is the only thing that we have had since the day we were born and is our favourite work in the English language. Beyond the traditional messages on birthdays, try and think of who the person is. Reach out to mothers on Mother's Day, and fathers on Father's Day. If you have a Jewish client reach out before those holidays, same for a Muslim or a Christian. People have come to expect birthday wishes, but to take an actual interest in their personal lives is what makes a connection unbreakable.

Providing value to your network can strengthen relationships. I share relevant articles, industry trends, and helpful resources that could benefit past colleagues and clients. Occasionally, I offer to assist with their current projects or challenges, showing that I am a valuable and supportive contact.

At the end of the day, everything is about value. For your friends, you may provide comedic value. To our colleagues and clients, we need to provide professional value. My clients hire me because they don't know how to work with Google Ads or Facebook Ads. My job is to educate them and help them succeed. I do this through LinkedIn posts, phone calls, meetings, and WhatsApp conversations. At the end of the day, if you provide someone with no value, they will not want to stick around in your life or business.

Regularly reconnecting is essential. I schedule periodic check-ins, whether through a quick message, email, or a virtual coffee chat. This consistent communication keeps the relationship fresh and opens doors for future collaboration or opportunities.

Jordan Peterson says that a good friend is someone who both celebrates with you and is sad with you. If you want a colleague and client who loves you as a friend you need to celebrate with them. Tell your clients when they are doing well and tell them when they are not doing well. Also, share the smaller successes. Maybe their sales are not as expected but the traffic is very good. Maybe they have a terrible CTR but the conv. rate is amazing. Don't just celebrate the major KPI wins. Celebrate the smaller ones too!

Cultivating relationships with past colleagues and clients is essential in SEM, and celebrating their successes is a powerful way to do this. ?? Celebrate Success: When a past colleague or client achieves something noteworthy, take the time to celebrate with them. Whether it's a promotion, a successful project, or a professional award, acknowledging their accomplishments builds a positive association with you and your brand. This approach is particularly effective in the competitive SEM industry, fostering goodwill and support. By recognizing others' successes, you also pave the way for reciprocation when you have your own achievements to share. Supportive networks can significantly enhance your professional journey. ??

Nearly all my clients have come from networking events. The more you go the more you get to connect, reconnect, and grow your network of people. You never know who you might meet! A As a Google & Facebook Ads professional it is easy to sit behind a screen all day. I recommend making sure you actually see clients and prospects face to face. It is great for the client experience!

Attending network events is a strategic way to rekindle relationships with past colleagues and clients in the SEM industry. These gatherings facilitate meaningful face-to-face interactions that can reignite dormant connections and open doors for future collaborations. A timely follow-up post-event can cement these renewed relationships and keep the dialogue going.

Building relationship is crucial in any business/professional/personal life. Its a give & take of emotion. It has to work both ways. 1) Need to stay connected over LinkedIN/watsapp/calls/offline events 2) Endorse each other for skills in LinkedIn 3) Write recommendations in LinkedIn for each other 4) Sharing new industry based tech-non-tech knowledge to help each other grow. If relationship is not strong, its obvious never to set expectation. But if relationship is built, one should not back bite. Because, it could affect other's career. Everyone is in business for food,clothing & shelter. That's my opinion.