Here's how you can craft a strong personal brand as a mid-career professional through your interactions.

I can list down a few points that helped me : - Have your own consistent USP people can connect you with. - Confidence is the key. Even you don't know anything, get yourself trained for any shortcoming. There is absolutely no problem in saying NO and asking for help. - Be authentic so that people can connect with you. - Be kind - Be helpful - Be somebody who can be counted on - Share team success and give credit out loud - Lead from the front always, chin up and chest out ! - Be positive - Be resilient - Be persistent

Building a strong personal brand as a mid-career professional hinges on consistently demonstrating your expertise, reliability, and adaptability in every interaction. By fostering meaningful connections and aligning your actions with your values, you establish credibility and set yourself apart.

Clearly identify what you stand for and what you want to achieve. This helps shape your narrative and the way you present yourself.

Share what your niche is. What is your value proposition? What are you able to help and putting that in an easy to understand sentence helps with brand recall of what you do when the need arises. Utilise platforms such as LinkedIn to be sharing your niche and what you do.

Whether in person or online, express your ideas confidently and succinctly. Good communication skills are key to establishing your brand.

Ensure your message is always easy to understand and free from unnecessary complexity. Whether you're sending emails, speaking in meetings, or networking, clarity makes a lasting impression.

Build relationships that are meaningful rather than just focusing on increasing the number of contacts. Use your personal experiences to add depth to these conversations, showing you have real insights and expertise.

Be courageous. Do it scared. After a career in the shadows, speaking publicly on anything - even something that comes easily to me like interpersonal skills - can be terrifying. After decades of working to be unseen, being seen is really a 180 degree change. This said, 4% of LinkedIn users actually post anything. I love the opportunity to potentially help someone with a simple comment from lived experience. Often times in life, including adoption and many other experiences, I've asked myself, "If not me, then who?" Whatever it is you've been itching to take on or pursue, GO FOR IT !!! Take a *single* step closer today.

Exhibiting leadership doesn't always mean being the boss. Show initiative in your interactions. Lead by example in meetings, volunteer for challenging tasks, and offer help when others need it. This will position you as a trusted, capable leader in your network.

Feedback is a gift when you're crafting a personal brand. Embrace feedback, both positive and constructive. Your ability to listen and make improvements based on feedback shows you are dedicated to growth and are self-aware.

Ask for constructive feedback from trusted colleagues or mentors. Use this input to refine your approach and improve your interactions.

Maintain a consistent message across all platforms—LinkedIn, social media, and in-person interactions. Consistency helps reinforce your brand identity.

CONSISTENCY was the first answer that came to mind. Be yourself. Stay true to that. Don't compromise on that to make other people comfortable. MOST people are struggling with the mental stream in their own minds daily. Focus on the real estate between your own two ears. Sure, keep learning, evolving, and growing. Maybe change a behavior here and there to get better results and level up your "performance" in whatever is your industry or passion. But always come back to YOU. None of us will be everyone's cup of tea. :)