Here's how you can craft a compelling copywriting portfolio for job applications.

A compelling copywriting portfolio can be the key that unlocks your dream job. Select your best work: Quality over quantity. Choose projects that demonstrate your versatility and target the specific niche of the job you're applying for. Show results (when possible): Did your copywriting lead to increased sales, website traffic, or engagement? Quantify your achievements with data whenever possible. Choose a user-friendly platform: There are portfolio-specific platforms like Copyfolio, or you can build your own website. Ensure it's mobile-friendly and easy to navigate. Keep it visually appealing: Use high-quality visuals, clean layouts, and a consistent design aesthetic that reflects your personal brand.

Crafting a winning copywriting portfolio is like assembling a greatest hits album. I pick my top-performing pieces, like hit singles. Each one tells a story and shows off my skills, like tracks on an album. I keep it clean and organized, like arranging a playlist. And I sprinkle in some personality, like adding commentary between songs. Whether it’s on a website or in a PDF, I make sure my portfolio rocks, impressing potential employers with my talent and style.

When sharing your work with potential clients, don't bombard them with every piece you've ever written. Instead, be selective and strategic. Choose a sample that aligns closely with their specific needs. This could be based on: ?? Their industry: tech, fashion, supplements ?? Their business model: B2C, D2C, eCom, SaaS ?? Or the type of copy they require: social media ads, emails, sales funnels By tailoring your portfolio to their specific requirements, you demonstrate that you've taken the time to understand their business and that you're the right fit for the job. It's a small but powerful way to show you're invested in their success.

Complement the sample with a concise case study highlighting the measurable results you achieved. Focus on the metrics that matter most to them, such as click-through rates or conversions, rather than vanity metrics like email open rates. This will illustrate the tangible value you bring to the table and solidify your position as a results-driven copywriter.

In copywriting, your results are what determine your earning potential. With every project, be sure to get metrics to share. You want to focus on two things: 1. Outcome. 2. Time. Let's start with outcome. ? + Did you increase newsletter followers? + Did you improve traffic to a site? + Did you decrease churn rate? + Did you increase revenue? These are all great outcomes to share. What makes them even better? The time it took to get there. Did it take 14 days or 90? The speed with which you can get outcomes determines your value. Show it happening again and again, and your value increases even more. Having nice samples is great, but results land the job. Good luck!

The first bite is with the ??? . Your copy skills may be strong, but if you haven't presented your work in a visually attractive, easy to digest format - you're only shooting yourself in the foot. Here are some tips for presenting your copy professionally: ? Phone a friend. - Not a graphic designer? Surely someone in your circle is. Ask them if they'd be willing to spruce things up visually by bartering services, or even as an IOU. ? Tweak a template. - Canva, Keynote, Google Slides, Tome - these are just a few platforms where you can access an array of free templates and tailor them to your style. ? Test it out. - When you feel like your portfolio is in a strong place, share it with your nearest & dearest for final feedback.

Write clear and concise descriptions: Provide context for each project, including the client, project goals, and your specific contributions. Go beyond the final product: Briefly walk viewers through your thought process and approach for each project. Did you conduct audience research? Develop buyer personas? This showcases your strategic thinking.

+ Include testimonials (if possible): Positive feedback from past clients adds credibility and social proof of your skills. + Keep it concise: Hiring managers are busy. Aim for a portfolio that can be viewed within 5-10 minutes. + Proofread meticulously: Typos and grammatical errors can leave a bad impression. Have someone else review your portfolio before publishing.

Your application must be written for AI. One podcast with a Microsoft employee stated that AI filters employees for the first two touch points. That means your application won't see human eyeballs until it's time to interview. How to write resumes for AI: 1. Use relevant keywords. Make sure your bullet points align with keywords written in the job description. 2. Send the right type of document. Some jobs will ask for a .doc file. Don't send a .pdf. This is simple but can be overlooked. 3. Find the hiring manager on LinkedIn and send a message. One DM can get you on their radar. 4. Provide contact information. Don't make them hunt for it. Put it on your resume and cover letter. AI is a filter. Write resumes for AI.

Showcase your writing magic! Craft a portfolio that highlights your versatility and impact. Curate a selection of projects relevant to the jobs you're targeting. Prioritize strong visuals and compelling headlines for each piece. Briefly explain your role and the project's goals. Emphasize the results – did your copy boost website traffic, conversions, or brand awareness? Remember, quality over quantity – choose your best work that showcases your unique voice and ability to solve client problems.