Here's how you can convey your brand strategy ideas to clients or stakeholders effectively.

Tailoring pitch to their priorities, be it CEOs focused on ROI. Speak their language, highlight the "what's in it for them." Explain the market opportunity and customer insights driving your strategy. Frame it as a solution to their unique challenges.

Pinpointing your current brand perception and comparing this to your target brand perception can help you identify the gap and breakdown ways to bridge this so you can reach your target state.

Start by thoroughly understanding the needs, objectives, and priorities of your clients or stakeholders before conveying your brand strategy ideas. Take the time to listen actively, ask probing questions, and gather insights into their business goals, target audience, competitive landscape, and challenges they may be facing. Tailor your brand strategy recommendations to address their specific needs and align with their overarching objectives, ensuring that your ideas are relevant, impactful, and aligned with their desired outcomes.

Pinpointing your current brand perception and comparing this to your target brand perception can help you identify the gap and breakdown ways to bridge this so you can reach your target state.

Effectively convey your brand strategy ideas to clients or stakeholders by simplifying complex concepts and ideas into clear and concise messages that are easy to understand and digest. Use plain language, avoid jargon or technical terminology, and focus on communicating the core principles and key takeaways of your brand strategy recommendations in a straightforward and accessible manner. Break down complex concepts into bite-sized chunks, and use analogies, metaphors, or real-world examples to illustrate your points and make them relatable to your audience.

Enhance the clarity and impact of your brand strategy ideas by incorporating visual aids such as presentations, charts, graphs, diagrams, or multimedia content to support your verbal explanations. Create visually engaging and informative materials that complement your verbal communication and help reinforce key points, concepts, and data. Use visuals to illustrate the brand positioning, messaging, visual identity, or customer journey components of your brand strategy recommendations, making it easier for clients or stakeholders to grasp and visualize the proposed concepts.

Ensure alignment between your brand strategy ideas and the goals, objectives, and priorities of your clients or stakeholders to build buy-in and support for your recommendations. Clearly articulate how your brand strategy proposals directly contribute to achieving their business objectives, driving growth, enhancing customer engagement, or solving specific challenges they may be facing. Highlight the anticipated benefits, outcomes, and return on investment of implementing your brand strategy ideas, and emphasize how they align with their long-term vision and strategic direction.

Be vulnerable in sharing your logic. How you think through the challenges of the brand, goals, and positioning is the highest-value aspect of your work. Because this is creative work, you should have a strong perspective, a curious willingness to grow, and a laser focus on results. This idea of an interactive dialogue isn't just about one presentation, it's about ongoing partnership with your stakeholders, and even ongoing learnings from audience research. Each conversation is a way to test hypotheses and see what you get.

Foster meaningful dialogue and collaboration with clients or stakeholders when conveying your brand strategy ideas to encourage active engagement, participation, and feedback. Create opportunities for open discussion, questions, and clarifications to ensure that all perspectives are heard and understood. Encourage clients or stakeholders to share their insights, concerns, and expectations, and actively listen to their feedback and input to incorporate their perspectives into your brand strategy recommendations. Foster a collaborative and inclusive decision-making process that empowers clients or stakeholders to be actively involved in shaping the direction and implementation of the brand strategy.

Conclude your communication of brand strategy ideas with a clear plan for follow-up and next steps to ensure ongoing engagement, alignment, and progress. Summarize the key decisions, action items, and timelines discussed during the meeting or presentation, and confirm any agreements or commitments made by both parties. Schedule follow-up meetings, checkpoints, or progress reviews to track the implementation of the brand strategy recommendations, address any questions or concerns that arise, and ensure that the project stays on track towards achieving its goals.

One thing I've found helpful is simplifying how the strategy is going to solve the problem in hand. Sometimes we marketers use jargons and over share data points which can confuse our stakeholders. Highlighting the impact we can make short term and on a long term basis can truly make a difference.