Here's how you can continuously enhance your knowledge and skills in content marketing.

It's vital to keep learning new things in the field of content marketing. Begin by venturing into new territories and experimenting with concepts. Take note of their advise and observe their actions to learn from others who have previously achieved success in the field. Next, apply what you've learned to your situation. It's okay if things don't go according to plan; that's how you learn! Keep yourself informed about developments in the field of content marketing so that you can maintain the effectiveness and novelty of your tactics. Make connections with people who work in content marketing to exchange advice and firsthand knowledge. And never forget that learning never ends!

I read different newsletters by people I find interesting in the SEO, SaaS and startup space like Morning Brew & TLDR for daily updates of business and tech news, Kevin Indig's Growth Memo, Marie Haynes newsletter for SEO and content marketing news. I also read news weekly on publications like Search Engine Journal, Search Engine Land, & Saastr for industry news. Apart from these, since I have great interest in AI, I follow several industry leaders in AI and ML and search for news on anything that's new to learn about it. Add LinkedIN and Twitter to this mix, you get a good information diet that keeps any SaaS content marketer's knowledge fresh.

This is a skill that I picked up during my internship at Ogilvy. My mentor asked me to spend an hour everyday reading the latest industry news, trends, etc. Over time, I have been able to create an email inbox just for subscribing to newsletters I like to read. It helps me filter out noise and get what I need to stay on top of things. Reading and analyzing others' works helps you to: learn how people do different things to bring results, their take on trends, and methods you can probably replicate. Newsletters I love: morning brew, Elena Verna, CMI, Growth Sprints (brendon), Davin Reed, Corey Haines, Ronnie Higgins, Orbit media, etc.

To continuously improve content marketing, it's important to stay updated with industry trends by regularly reading blogs, attending webinars, and joining online communities. Experiment with different strategies, seek feedback, and set specific goals for your learning journey. By staying curious, proactive, and open to learning, you can continually enhance your knowledge and skills in content marketing. Learn from both successes and failures to refine your approach.

Subscribe to publications like Content Marketing Institute, as these publications release many original reports and feature articles from some of the top content marketing experts in the world. You could also take online courses or consult with experts in content marketing. Of course, reading will only take you so far. You should regularly experiment with the ideas and strategies you discover. Don't be afraid to fail.

Make content marketing friends! Talking to others at events, online forums, and social media can show you cool content ideas and what's working. Plus, you might team up on projects, find a mentor, or even land a new job! Don't just grab business cards, chat and learn from each other.

A mí me ha resultado útil participar en workshops y eventos de todo tipo de industrias, para estar conectada con tendencias de vida, consumo, hábitos, formas de habitar y de conectar lo más amplias posibles, para compartir experiencias e inspirarme en soluciones de referentes y líderes que puedan representar oportunidades aún no exploradas en las industrias y empresas en las que trabajo, me ayuda a tener un pie en el presente y otro en rl futuro.

One thing I've found useful is sharing something new you learned and asking others their thoughts. It starts conversation easily. Also, I found that replying immediately to messages or emails is extremely helpful to build a good relationship. Even though I don't do it as much as I would like to, it has shown clear benefits. So, press that reply or send button now.

This is super important. There’s always more you can learn from others. In content I think the most harmful thing you can do is not continue to test, learn, and try new things. Building relationships with the right people helps you always have a goldmine of new ideas and conversations that can give you insights into things that you can’t get only from your internal team.

Simple, you learn by doing not by looking at a course. So, experiment boldly. Right or wrong results don't matter when you are learning. Just try and see.

There's no limit to what you can learn, you have to keep practicing because the digital world is evolving. Practice different format and style

Was in jedem Fall Sinn macht, sich immer wieder das Feedback für die eigenen Inhalte einzuholen. Aber m?glichst bei unterschiedlichen Personen. So trainiert man in dem Fall für unterschiedliche Zielgruppen zu schreiben. Sinnvoll ist es auch die KI mit ins Boot zu holen, um den eigenen Text kritisch zu hinterfragen und Verbesserungsvorschl?ge zu erhalten.

We're all too familiar with the importance of maintaining a regular cadence of content creation. Whether it's a lengthy, in-depth article or a concise social media post, the act of putting pen to paper (or fingers to keyboard) can be a remarkably effective way to organise our thoughts and sharpen our thinking. Through the discipline of regular writing, we have the opportunity to delve deeper into complex topics, uncover hidden insights, and refine our perspectives. This not only benefits us as individuals, but also serves to elevate the quality and value of the content we share with our audiences.

Couldn't agree more! Regular practice is essential for mastering content marketing. As someone involved in social media and content creation, I've found that consistent engagement and experimentation are crucial.

Enroll in online courses and certification programs offered by reputable institutions or platforms like HubSpot Academy, Coursera, or LinkedIn Learning. These courses cover a wide range of topics, from content strategy to SEO and analytics.

Never stop learning; as there's no such thing as "too much information" when it comes to personal growth. With countless free online courses available, anyone can keep exploring and expanding their knowledge. Continuous learning is the key to broadening horizons. Remember, practice goes hand in hand with learning, ensuring knowledge stays with you for life.

If you're serious about content marketing, enrolling in formal education programs is a smart move. Look into online courses, workshops, or certification programs that focus on content marketing—these structured learning environments can give you an edge by diving deep into the subject matter, including the most up-to-date tools and techniques. Plus, having a set curriculum and deadlines can help you stay on track, especially if you find it challenging to stay motivated on your own. An added bonus? Earning certifications not only shows you've got the chops to be a content marketing expert but can give your resume a boost and enhance your professional reputation.

I couldn't agree more about the need for curiosity in all forms of marketing! There are really skilled Acct. Executives and CSM's for certain platforms that can be trusted advisors and guides to best practices on how to optimize your campaign content - reach out to them! Ask a ton of questions (even if you think they are basic!). I just learned a new bidding strategy on LinkedIn from our Account Exec. and am so glad I scheduled time to meet with her!

Curiosity is the fuel for innovation in any field, especially in content marketing. By staying curious, you constantly challenge the status quo and push boundaries, which is essential for creating fresh and engaging content. This approach not only keeps your strategies relevant but also enhances your personal growth and job satisfaction. Embracing curiosity ensures that you are always learning and adapting, which is key to thriving in the dynamic world of content marketing.

I think it's important to find your voice when it comes to creating content but that takes practice! Don't be afraid to try different styles (interviewing, storytelling, educational tips, etc.) and formats (videos, newsletters, podcasts, etc.).

Follow industry blogs, podcasts, and publications to stay informed about the latest trends, best practices, and emerging technologies in content marketing.

As rightly said by Steve Jobs - "Stay Hungry Stay Foolish." It's crucial to maintain a never ending curiosity about your surrounding and area of interest. Always seek fresh insights and remain open to change. Curiosity fuels innovation, offering a plethora of ideas to enhance your marketing strategies. This mindset not only sustains your passion for your work but also ensures long-term success.

Pour créer une réflexion qui mène à des améliorations, il y a deux étapes. Prenez une pause, planifier dans votre agenda, pour réfléchir à vos contenus et vos campagnes 1x par mois. Par exemple, avec vos blogues, vous aurez une autre perspective de lecture quelques semaines plus tard et pourrez l'améliorer. Ensuite, créer un petit groupe de 3-4 personnes qui désirent faire le même exercice. Relisez le contenu des autres et réunissez-vous plusieurs fois par année pour en discuter et donner votre point de vue afin de suggérer des améliorations. Les autres feront pareil avec votre contenu. Réunissez des gens de différents domaines pour partager les manières de créer qui peuvent être avec des variantes. Réfléchissez et passer à l'action.

Regular reflection on our content marketing efforts is key to growth. As someone deeply invested in social media and content creation, I've found that taking time to analyze successes and shortcomings provides invaluable insights for future endeavors.

Content marketing requires skillful interviewing. Interviewing subject matter experts, interviewing your C-suite and stakeholders, interviewing your data team to find interesting story points -- you have to know how to ask important and interesting questions.

In content marketing, assuming you know everything is a fundamental mistake. The landscape is constantly evolving, and staying open to learning is essential. Embracing ongoing education through courses, keeping up with industry trends, and learning from peers are critical for staying ahead. Engage actively in community discussions and experiment with new strategies to ensure you take advantage of innovative approaches. Always remember that the moment you think you know it all is when you stop growing. Stay curious and keep evolving; it’s the only way to thrive in this dynamic field.

Your repertoire is your greatest ally and your greatest intellectual asset. In a homogenized market, it's our patchwork of personal references that brings depth and creates differentiation. Everything you read, watch, listen to, and consume is the best path to avoid falling into obviousness. Follow professionals you admire, keep track of trends within and outside the field. Take courses on other subjects. Being attentive and curious is what helps you refine your knowledge in content marketing.

There's a lot of valuable insight here on how you can study to improve your expertise in content management, but nothing is a substitute for actively using the platforms. If you're not on TikTok using it daily, there is no book or course that will provide you the level of understanding that direct experience will. You can learn about riding a bike from a book, but until you get on the bike, you don't really know what you need to know.