Here's how you can conquer imposter syndrome in the early stages of a B2B Marketing Strategy career.

I think this best approach is to acknowledge it and to then spend the time identify what the root cause is. It's important that you embrace this feeling. But I think, in order to really overcome it, you have to understand where it's coming from. I believe that it's slightly different from all of us. So spend the time and invest in understanding your own situation.

The first step in overcoming imposter syndrome is to acknowledge its existence. Understand that it’s a common experience, especially among high-achievers. - During my research, I found, approximately 70% of people experience imposter syndrome at some point in their careers.(Source: International Journal of Behavioral Science) - Keep a journal to track instances when you feel like an imposter. Reflect on these moments to better understand your triggers. - Share your feelings with a trusted colleague or mentor; you may find they have similar experiences, which can help normalize your feelings.

Don't be *afraid* of it -- imposter syndrome isn't bad. It just means you feel out of your element. If you embrace it wholeheartedly, all you do from here is grow ??

Knowledge is a potent antidote to self-doubt. Deepen your understanding of B2B marketing by leveraging reputable sources. Consider these resources: - Platforms like Coursera or LinkedIn Learning offer courses specifically tailored to B2B marketing strategies. Aim to complete at least two relevant courses per quarter. - Key texts such as Crossing the Chasm by Geoffrey A. Moore and Invisible Selling Machine by Ryan Deiss can provide valuable insights. Set a goal to read one new book every two months. - Participate in industry webinars and conferences. Strive to attend at least three industry events annually to stay updated and network with experts.

Tips and Tactics - Begin with easily attainable objectives. For example, mastering a specific marketing tool such as HubSpot or improving your grasp of the B2B sales funnel. - Focus on learning in stages. Take online courses or attend workshops to gradually build your knowledge base. (e.g., complete a course on LinkedIn Learning about B2B marketing tactics). - Acknowledge and celebrate each accomplishment, no matter how minor it may seem. This can be as simple as treating yourself after successfully executing a campaign. - Keep a journal or digital record of your achievements. Revisiting these can provide a confidence boost and remind you of how far you’ve come.

Obtaining feedback is really good at providing you a holistic view of how you perform. Make sure that in seeking that feedback that you get people that are willing to provide you with the good and the bad. There has to be a balance feedback and not just criticism of what you're not doing correctly. In a way, you have to have this external celebration of your accomplishments.

Building a support network can significantly mitigate feelings of inadequacy. - Join associations like the American Marketing Association (AMA) or the Business Marketing Association (BMA). - Find a mentor who can guide you through challenges. Set a goal to meet with your mentor at least once a month. - Participate in local or online marketing groups. Attend at least one networking event per month to expand your circle.

One the best ways to combat imposter sentiment is mindfulness, or being grateful. What I try to do every day is write down what I'm grateful for, or what were my accomplishments. This is a running list that I can always look back and think about all the good things that I'm doing. This helps offset the idea that I'm not able to do things correctly or I'm not worthy of where I am. Just have to be consistent in writing it down every day.

Partner with a coach. There are tons of online masterclasses, courses, and communities that help you to learn about it - but there is a gap between knowledge and application. You can find someone who is willing to get in the weeds with you (shameless plug, wink wink) and personally help you put all those digital learnings into real world application.