Here's how you can connect with key decision-makers in the corporate real estate industry.

1 Understand CRE

Corporate real estate involves the management of property used for business purposes, which can include office spaces, retail units, warehouses, and more. To connect with decision-makers in this field, it's crucial to grasp the fundamentals of CRE. This includes knowing the latest trends, understanding how real estate impacts a corporation's bottom line, and being aware of the challenges faced by these professionals. With this knowledge, you can engage in informed discussions, demonstrating your expertise and building trust with industry leaders.

2 Industry Events

Attending industry events is a classic yet effective way to meet corporate real estate decision-makers. Whether it's conferences, seminars, or networking dinners, these gatherings provide a platform for you to introduce yourself and share your insights. When attending these events, aim to be an active participant by asking questions, contributing to discussions, and following up with new contacts post-event. Remember, the goal is not just to meet people but to create lasting connections that can foster future business opportunities.

3 Leverage LinkedIn

LinkedIn is an invaluable tool for connecting with professionals in any industry, including corporate real estate. Start by optimizing your profile to reflect your expertise in CRE and your interest in connecting with decision-makers. Join relevant groups, participate in discussions, and share content that showcases your knowledge. When reaching out to connect, personalize your message by mentioning common interests or mutual connections. This tailored approach can help you stand out and initiate a conversation.

5 Follow Up

After making an initial connection with a corporate real estate decision-maker, following up is critical. Send a personalized thank-you message after meeting them, whether it was virtually or in person. Keep in touch by sharing articles or reports relevant to their interests or industry. By consistently engaging with them and providing useful information, you demonstrate your commitment to the relationship and keep yourself top of mind for when opportunities arise.

6 Expand Network

Finally, don't underestimate the power of expanding your network through existing connections. A referral from a mutual contact can be one of the most effective ways to meet a decision-maker in corporate real estate. Let your network know whom you're looking to connect with and why. Often, your contacts will be more than willing to make an introduction if they see a potential fit. This warm introduction can pave the way for a more receptive and open conversation with the decision-maker.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?