Here's how you can combine qualitative and quantitative feedback for effective UX research and design.

Me gusta, sin embargo cambiaria algunas cosas en la parte cualitativa en lugar de decir que son "datos no numéricos" podría mencionarse más sobre la naturaleza de este tipo de investigación, podemos explicar que busca la comprensión profunda de los fenómenos y si bien no se enfoca en datos estadisticos, si en las experiencias y motivaciones de las personas. Y asi, darle la misma importancia a ambos conceptos.

UX Research Power Couple: Qualitative research ("why") and quantitative research ("how many") together unlock powerful user insights. Deeper Understanding: Qualitative methods (interviews, testing) reveal motivations and pain points. Quantitative methods (surveys, analytics) tell you how widespread these issues are. Stronger Design Decisions: Combine "why" and "how many" to prioritize design changes and measure impact. Start with qualitative research, then quantify with surveys. Iterate on designs using both data types for a holistic user understanding.

First try to understand what’s qualitative and quantitative research and bring insights from both these studies together! Now see what problems. Can be merged together to final pain points

Don't rely on assumptions. Use qualitative research like usability testing to identify user pain points and areas of confusion in your design. Then, leverage quantitative data from surveys or A/B testing to measure the impact of design changes aimed at addressing those pain points. This iterative approach ensures your design solutions are not just conceptually sound but also demonstrably improve user experience based on measurable data.

Creo que los último 3 renglones estan muy al aire, me gustaría saber más por que es importante utilizar ambos métodos en una investigación. Tal vez un ejemplo de en que casos puede ser buena esta combinación.

Don't just focus on the obvious. Analyze quantitative data to identify unexpected user behavior patterns or trends that might not be readily apparent in interviews. Then, delve into qualitative feedback to explore the reasons behind these surprising findings. This data fusion can uncover hidden user needs or unexpected design opportunities that might not have been revealed through either research method alone. This deeper understanding can spark innovative design solutions that address previously unidentified user needs.

Me encanto esta parte, es una buena explicación de cómo se pueden iterar los productos digitales, haciendo uso de ambos métodos. De igual manera, el orden de como pueden ser aplicados.

Iterative design and testing: Combine both types of feedback in an iterative design process. Use quantitative data to prioritize which issues to address first, then refine your solutions based on qualitative feedback. This cycle ensures that designs are continually validated and improved based on comprehensive user insights.

Don't just present data in isolation. Integrate qualitative and quantitative findings into a compelling narrative that showcases user needs and the impact of design changes. Use user quotes or interview insights to illustrate user pain points. Then, leverage quantitative data to demonstrate the prevalence and impact of those issues. This data fusion creates a clear picture for stakeholders, fostering empathy and buy-in for design decisions based on user-centered research and measurable outcomes.

Estoy de acuerdo con lo mencionado en esta parte, me parece muy buena la idea del enfoque en generar hallazgos valiosos y enfocados

Collaborative analysis: Engage cross-functional teams in the analysis process. Bringing together designers, developers, and product managers ensures that all perspectives are considered, leading to more holistic solutions.

Creo que aquí puede hablarse más de tecnisismos, como el think aloud, pruebas de usabilidad, pruebas de contenido, pruebas de discovery, etc.

Don't expect a perfect solution on the first try. Embrace an iterative testing and refinement process. Use qualitative data from user testing to identify areas where the new design might still be confusing or frustrating. Then, leverage quantitative data from A/B testing to prioritize further design iterations based on their potential impact on key performance metrics. This ongoing process ensures your design continuously improves based on user feedback and measurable data, leading to an optimal user experience.

Don't get stuck in the past. Stay up-to-date on emerging trends in UX research. Explore new qualitative and quantitative research methodologies that might provide even deeper user insights. Attend industry conferences or participate in online UX communities to learn from other researchers. By continuously learning about new research methods, you can refine your feedback loop and ensure your design solutions remain innovative and user-centered in the ever-evolving world of UX design.

Presenting findings: When presenting your research findings, use quantitative data to highlight key issues and trends, and qualitative data to provide rich, user-centered narratives. This approach ensures your stakeholders understand both the scale and the context of user problems. By effectively combining quantitative and qualitative feedback, you can create user experiences that are not only functional but also deeply resonant with your users’ needs and expectations.

Make sure you are updated with new industry trends and technology related to qualitative and quantitative research This will help you to get you work done even quicker

Document your analysis process from the beginning to end. Working from a process-conscious perspective will not only make your work easier in the future, allowing you to repeat what worked and modify what didn't, but also makes the research practice more consistent at the organizational level. When the team grows, you don't have to do it all over again! The documented process can be passed on much more easily for others to repeat.

Always keep in mind these both research will be needed in order to backup your design decisions ! Make sure you do this well in order to stay ahead