Here's how you can build resilience in Business Networking to overcome challenges.

Not everyone you meet is going to want to work with you, and that's a GOOD thing. Not everyone would make a great client. You only want those clients who share your ethos, your values and who understand what you're trying to do. Therefore knowing exactly what you bring to the table, why people should work with you, what makes you different and (most importantly) the sorts of people with whom YOU want to work is vital.

Understanding and articulating your value is crucial in business networking. When I founded Markman Media in 2019, I was clear about my mission to bring a structured, professional approach to personal brand development. This clarity helped me connect with like-minded individuals and organisations. Knowing your value proposition allows you to communicate effectively and attract the right connections.

Networking is not just about exchanging business cards; it's about building meaningful relationships. Early in my career, I focused on nurturing genuine connections rather than collecting contacts. These relationships have been instrumental in my journey, providing support and opening doors to new opportunities. Invest time in getting to know your connections, understand their needs, and find ways to support them.

The business landscape is constantly evolving, and so should your networking strategies. During the pandemic, I had to pivot my networking efforts online. Virtual coffee chats, webinars, and online events became the new norm. Embracing these changes not only helped me maintain my network but also expanded it globally. Being adaptable ensures that you stay relevant and connected, regardless of external circumstances.

Staying informed about industry trends and developments is key to maintaining a resilient network. I regularly attend industry conferences, read relevant publications, and engage in professional development. This not only enhances my knowledge but also provides valuable conversation starters and insights that can benefit my network. Being well-informed positions you as a thought leader and a valuable resource within your network.

Networking can be demanding, and it’s essential to prioritise self-care to sustain your efforts. I’ve learned that taking time for myself – whether it’s through regular exercise, meditation, or simply spending time with loved ones – helps me stay energised and focused. A healthy mind and body are critical for maintaining the stamina needed for effective networking.

Reflecting on your networking experiences and learning from them is crucial for growth. I often take time to assess what worked and what didn’t in my networking efforts. This reflection helps me refine my approach and develop better strategies. Learning from both successes and failures ensures continuous improvement and resilience.

Building resilience in business networking also involves being proactive and staying engaged. Don’t wait for opportunities to come to you; seek them out. Join professional organisations, attend events, and participate in online communities. Being active keeps you visible and top-of-mind for potential collaborators and opportunities.