Here's how you can bounce back from a major setback in your brand strategy.

Take time to reflect after a brand strategy setback. To start, this means analyzing the situation objectively to understand what went wrong and to identify both the missteps and the missed opportunities. Focus primarily on understanding the contributing factors and less on assigning blame. In the digital world where things move quickly, don’t waste your time playing the blame game. With insights from your reflections, you’re better able to develop a plan to address the immediate issues and to effectively brace your brand against future challenges. This resilient strategy allows you to rectify past mistakes while simultaneously strengthening the brand’s foundation for better adaptability and growth moving forward.

Ensure they are still relevant and achievable. and modify your brand message to better align with your target audience’s needs and preferences. also , Implement new tactics or improve existing ones based on your analysis.

Admitting that that you were off point can be a bitter pill to swallow especially if there was a large monetary commitment but even worse a client's money. So start what you did right, target market, proper age range right demographic etc. THEN comes the WTF? Moment. What went wrong. There a plethora of things, political climate, international shifts, pandemics or maybe the messaging was just wrong from the start. Nobody needs to tell you you can see it in the numbers. Do some dipstick research get people out there that you want as your market. Show them, get feed back and listen. Then start to curate the message

Recovering from a major setback in brand strategy relies heavily on gathering meaningful feedback. Begin by engaging with your customers, team members, and stakeholders to understand their perspectives. Utilize surveys, hold focus groups, and encourage open dialogue. This feedback will uncover valuable insights into what went wrong and how to improve. Leverage this information to make informed adjustments and show a commitment to listening and evolving. By actively seeking and acting on feedback, you not only refine your strategy but also build stronger relationships and trust with your audience.

Bouncing back from a major setback in your brand strategy requires actively gathering and listening to customer feedback. Use surveys, social media interactions, and direct communication channels to collect insights. Analyzing your audience's perspective can reveal overlooked areas needing improvement and provide fresh ideas for your next steps. By integrating this feedback, you can realign your brand strategy to better meet your target market’s needs and expectations, ensuring your brand resonates more effectively. This allows you to address current issues while you’re creating a more customer-focused and resilient brand.

Talk to employees, customers, partners, and other stakeholders to gather insights and feedback. Use these tools to understand perceptions and identify areas for improvement.

Agreed feedback is the holy grail. Digital very Clinical. Did you like this? Yes/No Surveys, whenever you see someone walking with a clipboard in a mall you turn and run because people think you are going to ask you for money, their trollies literally triple time. If it is a consumer product you can strike up a conversation. Watch what brands get bought most in your product category FIRST say not trying to sell anything but why choose X over your product. Listen. Price? packaging? Messaging. Boots on the ground is where you will get your answers

Once you have done your research, and it best be good because nobody like to lose twice especially your client. Take that data and cultivate around what you have learned. For some plausible deniabilirt make sure your client is part of the re birth every step of the way and make the tough calls. As much as you want to make up for the loss this time it would be on the client.

Provide exceptional service to rebuild customer loyalty. Foster a community around your brand through social media, events, and other platforms. Use promotions, discounts, or loyalty programs to encourage customers to return.

A brand strategy failure needs a diagnosis of its causes. Some are tangible and more explicit (e.g., creative execution or a lack of presence in a channel), while others are more implicit. This latter part taps into the brand's ability to build relevance through a deep sense of connection and engagement. We need to decode how the brand helps people be better versions of themselves or deal with their lives in a better way. As a result, a brand can adjust its brand strategy by being rooted in a human insight that matters within the given cultural context.

Remember that failures make us better and stronger. Marketing is equally an art and a science. As you move forward, be intentional with your efforts so you can be proactive not reactive.