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Last updated on 2024年7月14日

Here's how you can assess your digital strategy performance using feedback from colleagues and clients.

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Understanding the effectiveness of your digital strategy is crucial in today's tech-driven marketplace. Assessing performance through feedback from colleagues and clients not only provides actionable insights but also fosters a culture of continuous improvement. To fine-tune your digital presence, it's essential to systematically gather and analyze feedback. This will help you identify strengths, uncover areas for improvement, and align your strategy with the evolving needs of your target audience. Let's dive into how you can leverage feedback to measure and enhance your digital strategy's performance.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing

1 Gather Data

Start by collecting feedback from various sources to get a comprehensive view of your digital strategy's impact. Use surveys, feedback forms, or direct interviews to gather opinions from colleagues who are involved in the implementation of the strategy and from clients who are its end-users. Ensure that the questions you ask are specific, measurable, and relevant to your digital objectives. This will help you understand how well your strategy is meeting its goals and where adjustments may be needed.

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Alessandro L.

I help you bootstrap marketing at scale | Digital Marketing
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To effectively assess your digital strategy performance, systematically gather feedback from both colleagues and clients. Implement regular surveys and feedback forms that target specific aspects of your strategy. Use tools like SurveyMonkey or Google Forms to collect responses efficiently. Schedule periodic review meetings where stakeholders can provide verbal feedback. Additionally, monitor client interactions and communications through CRM systems and track key performance indicators (KPIs) such as client satisfaction scores and engagement metrics. This multi-faceted approach ensures you receive comprehensive and actionable data.

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Abhijit Khompi

Digital Transformation | Leadership | R&D | Haleon Founder
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To effectively assess digital strategy performance, collection of comprehensive feedback from colleagues and clients is crucial. Surveys could be utilized, similarly feedback forms, and direct interviews to gather specific, measurable, and relevant opinions. All such data provides insights into how well the strategy meets its objectives and highlight areas needing adjustment. if both, implementers and end-users are engaged, it ensures a balanced view of the strategy's impact. Such a detailed approach facilitates continuous improvement and alignment with digital goals.

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2 Analyze Feedback

Once you have compiled the feedback, it's time to analyze it for valuable insights. Look for patterns and common themes in the responses from both colleagues and clients. This analysis will help you determine which aspects of your digital strategy are working well and which are not. Pay special attention to any discrepancies between colleague and client feedback, as these can highlight areas of misalignment or misunderstanding.

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3 Set Benchmarks

To objectively assess your digital strategy performance, establish clear benchmarks based on the feedback received. These benchmarks should reflect both the expectations of your team and the needs of your clients. They will serve as a reference point for future assessments, allowing you to track progress over time and make data-driven decisions about strategic adjustments.

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Graham Bahler

Awesome Person | Group Account Director | Business Lead | Client Whisperer | Brand Builder | Integrated Media Specialist | Media Planning and Strategy
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?? Benchmarks serve as a baseline of your brand’s performance and should be refreshed with every campaign and/or with new statically significant data. There’s an extensive set of metrics that you can benchmark Some common benchmarks in media are: - CPMs (cost per thousand) - Reach % (audience penetration) - CPV (cost per view) - CPP (cost per gross rating point) ?? Build a performance tracker that aggregates benmarks across digital channels (Video, Display, SEM, Programmatic) to track performance at the partner level (e.g. YouTube, Meta etc). This is particularly important with partners of significant scale that could impact your business. ?? Improve performance and benchmarks by optimizing based on your observations and learnings!

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4 Prioritize Actions

With benchmarks in place, prioritize actions based on the feedback analysis. Focus on areas that will have the most significant impact on improving your digital strategy. This might involve enhancing user experience, increasing engagement, or refining content. Prioritization ensures that resources are allocated efficiently and that you're addressing the most critical issues first.

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5 Implement Changes

Implementing changes based on feedback is a crucial step in the assessment process. Take the insights gathered from your analysis and translate them into actionable improvements. This could involve redesigning a website interface, adjusting a content strategy, or altering a social media approach. It's important to communicate these changes to both colleagues and clients, setting expectations for new outcomes.

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6 Monitor Progress

Finally, continuously monitor the progress of your digital strategy after implementing changes. Use the same feedback mechanisms to gather ongoing insights from colleagues and clients. This will help you measure the effectiveness of the alterations you've made and ensure that your digital strategy remains aligned with user needs and business objectives. Regular monitoring also prepares you for the next cycle of feedback and improvement.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can assess your digital strategy performance using feedback from colleagues and clients.

1

2

3

4

5

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7

1 Gather Data

2 Analyze Feedback

3 Set Benchmarks

4 Prioritize Actions

5 Implement Changes

6 Monitor Progress

7 Here’s what else to consider

Digital Strategy

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Here's how you can assess your digital strategy performance using feedback from colleagues and clients.

1

2

3

4

5

6

7

1 Gather Data

2 Analyze Feedback

3 Set Benchmarks

4 Prioritize Actions

5 Implement Changes

6 Monitor Progress

7 Here’s what else to consider

Digital Strategy

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