Here's how you can assess the risks and rewards of entering new markets using logical reasoning.
Venturing into new markets is a significant strategic decision that requires a balanced assessment of potential risks and rewards. As a brand manager, you need to carefully evaluate whether the prospective market aligns with your brand's values, goals, and capabilities. This involves analyzing market demand, competition, cultural nuances, and regulatory environments to forecast potential outcomes. The rewards can be substantial, including increased brand visibility, revenue growth, and diversification. However, risks such as misjudging customer behavior, underestimating competition, or failing to comply with local laws can lead to costly setbacks. Employing logical reasoning allows you to weigh these factors systematically, enhancing your decision-making process.
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Francesco SalaTeacher Economics & Business economics - former CMO at Econic One | mktg dir. Nike | Converse | Sonos
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