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Here's how you can assess the credibility of sources in journalism.

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In the age of information overload, assessing the credibility of sources is a critical skill in journalism. Whether you're a professional journalist, a student, or an engaged citizen, knowing how to discern reliable information from dubious claims is essential. With fake news and misinformation rampant, your ability to evaluate sources can make the difference between truth and deception. This guide will walk you through practical steps to ensure that the information you gather and share is trustworthy and accurate.

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Abigail Bassett

Senior Multiplatform Freelance Journalist, Content Strategist & Six-Figure Journalism Jobs Newsletter Founder

1 Verify Facts

To ensure the authenticity of the information you receive, cross-checking facts with multiple sources is fundamental. Don't rely on a single source; look for confirmation from other reputable outlets. If a claim is made about a scientific study, for instance, review the abstract or findings from the actual research rather than taking a third-party interpretation at face value. This process helps you build a solid foundation for your story and shields you from inadvertently spreading falsehoods.

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Kitti Jackson

Non-Profit Professional
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In a day and age where information is pushed out as fast as it can reach our phone’s news feeds, verifying facts should remain the highest priority when handling a new story. We cannot be ashamed of triple checking anything and everything, including and especially video and audio recordings. While being first to deliver facts drives revenue, being factual drives reputation- and reputation, in the long run, separates true journalist from those who gossip for fun.

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Abigail Bassett

Senior Multiplatform Freelance Journalist, Content Strategist & Six-Figure Journalism Jobs Newsletter Founder
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Always seek out primary sources when verifying facts. If you can't find a primary source to support a claim or a fact, then it's not reliable.

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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Sem sombra de dúvidas, checar se a informa??o vem de uma fonte original é essencial, para que n?o ocorram distor??es nas falas, se entrevistado, ou nos dados, sejam eles de uma plataforma ou pesquisa. N?o podemos esquecer o cruzamento de informa??es com diferentes fontes para verificar a confiabilidade do dado ou declara??o; consulta a especialistas e verifica??o da data e origem da informa??o (principalmente).

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2 Source Expertise

The expertise of your source is a significant indicator of credibility. When someone claims authority on a subject, verify their background. Are they recognized in their field? Do they have a history of accurate insights? Checking for professional titles, publications, and associations with credible institutions can lend weight to their statements. However, remember that expertise in one area does not necessarily translate to another, so ensure their knowledge is relevant to the topic at hand.

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Abigail Bassett

Senior Multiplatform Freelance Journalist, Content Strategist & Six-Figure Journalism Jobs Newsletter Founder
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The best way to verify and fact-check your work and your assumptions is to talk to experts in a space. Find appropriate sources to discuss your story with and make sure that you're on the right path.

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3 Publication Record

A source's publication record can reveal much about its reliability. Investigate where their information has appeared previously. Are they cited by established media outlets or peer-reviewed journals? A consistent track record of being featured in reputable publications often signals a trustworthy source. Conversely, if their contributions are mainly to platforms known for sensationalism or bias, proceed with caution.

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Abigail Bassett

Senior Multiplatform Freelance Journalist, Content Strategist & Six-Figure Journalism Jobs Newsletter Founder
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Publication records are a great place to verify factual information, but it's vital to be sure that you're looking at the primary source. Look for the right extension in a web address, and be sure that you're looking at a primary source material. You can also use the Wayback machine to see previous versions of stories or facts, and find where things have been updated.

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4 Contact Directly

When possible, contact sources directly. Engaging in a dialogue can provide a clearer sense of their reliability. Ask probing questions to understand their motivations and the basis of their knowledge. This direct communication can also reveal inconsistencies or a lack of depth in their understanding, which might not be apparent in written statements or reports. Personal interaction is an invaluable tool in your credibility assessment arsenal.

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Mateus Cerqueira

Jornalismo | Produ??o | Reda??o | ECA-USP
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é essencial entrar em contato diretamente com a fonte e, quando n?o possível, com a assessoria (caso de especialistas ou autoridades), a fim de evitar ruídos na capt??o de informa??es ou dados. Outro aspecto dessa prática é a possibilidade de conseguir uma informa??o adicional, que pode tornar-se um furo jronalístico.

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5 Bias Check

Be alert for biases that could color the information provided by a source. Everyone has biases, but recognizing them is key to evaluating the credibility of the information. Does the source have a financial, political, or personal stake in the subject? Understanding potential biases allows you to critically analyze the information and seek out counterpoints to provide a balanced perspective in your reporting.

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6 Digital Footprint

Lastly, examining a source's digital footprint can offer insights into their credibility. Look at their online presence across various platforms. A well-maintained website, active professional profiles, and consistent engagement with their community can bolster confidence in their authority. Be wary of sources that lack a digital trail or whose online activity seems to contradict their purported expertise or position.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can assess the credibility of sources in journalism.

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1 Verify Facts

2 Source Expertise

3 Publication Record

4 Contact Directly

5 Bias Check

6 Digital Footprint

7 Here’s what else to consider

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