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Here's how you can assertively communicate in the live events industry.

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In the high-stakes world of live events, effective communication isn't just helpful—it's essential. Whether you're coordinating with staff, liaising with clients, or directing attendees, the ability to express your thoughts and needs clearly and confidently can make the difference between an event that's memorable for all the right reasons and one that's memorable for all the wrong ones. Assertive communication is the key to managing the fast-paced, often high-pressure situations that arise in the live events industry. By mastering this skill, you can navigate challenges with poise and professionalism, ensuring that your events run smoothly and your professional reputation shines.

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1 Know Your Role

Understanding your position and its responsibilities within the live events team is crucial for assertive communication. You need to be aware of where your authority begins and ends, as this will inform the way you communicate with colleagues and clients. If you're clear on your role, you can speak with confidence, make decisions effectively, and delegate tasks without overstepping boundaries. This clarity not only helps prevent misunderstandings but also establishes your credibility, which is essential when you need to assert yourself during high-pressure moments.

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Zenil Shah

Founder & COO XPERIA Experiences | Experiential Marketing | Brand Solutions in Live Events | Professor
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Assertively communicate in the live events industry by clearly expressing your ideas and needs while respecting others. Use confident body language and maintain eye contact. Be direct and specific about your expectations, deadlines, and responsibilities. Listen actively to understand others' viewpoints and respond thoughtfully. Stay calm and composed, even in stressful situations. Practice giving and receiving constructive feedback to foster a positive work environment. Being assertive helps ensure everyone is on the same page, leading to successful event planning and execution.

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Wladimir Duarte

Produzo Eventos ( Gest?o Projetos / Cenografia / Técnica) e Entretenimento de todos os tipos. Só chamar :) Ah e sou podcaster no Foco em Produ??o - falo sobre o setor de eventos!
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Super importante saber quem é você na produ??o de eventos ao vivo. E isso vale pro/pra "chefe" como para os profissionais de opera??o e coordena??o. Saber que cada um tem um papel é absolutamente importante, mesmo quando você é gestora(a) de todo processo. Seus coordenados s?o gestores também de suas equipes e cabe a eles fazer acontecer.

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2 Set Clear Goals

Before any event, setting clear objectives for what you need to achieve is vital. These goals will guide your interactions and help you communicate assertively, ensuring everyone involved understands the desired outcomes. Whether it's a smooth registration process, impeccable timing for each segment, or ensuring all safety protocols are followed, having these targets in mind allows you to articulate instructions and expectations with precision and authority. This proactive approach can prevent confusion and keep your team focused on what's important.

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Jennifer Haynes

LMHC, Certified Anger Management Specialist II, Certified Clinical Trauma Professional, Certified Advanced Grief Counseling Specialist, Certified DBT Provider, Certified Parent Training Specialist II
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I can completely agree with this. I would say this is something I obtained a clearer understanding of as I took my journey to become an inducted member of the NSLS. It gave me the opportunity to understand the importance of goal setting individually as well as within a team setting. My personal favorite is using SMART! It allows you to measure your goals by completing action steps to hold you accountable and for you to remain realistic, in identifying a time frame to achieve that said goal. Whether it be short term or long term. It allows you to have a targeted focus, and to stick to what’s important!

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3 Practice Active Listening

Assertive communication isn't just about speaking; it's equally about listening. Active listening involves fully concentrating on what is being said rather than just passively 'hearing' the message of the speaker. In the live events industry, this means paying attention to feedback from your team, client requests, and attendee comments. By showing that you value others' input and are willing to engage with their concerns or ideas, you build trust and encourage open communication, which is essential for successful event management.

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4 Use Positive Language

The words you choose can significantly impact how your message is received. In the live events industry, using positive language can help maintain a constructive atmosphere, even when under pressure. Instead of focusing on what cannot be done, emphasize what can be accomplished and how you plan to do it. This approach not only boosts morale but also inspires confidence in your leadership and problem-solving abilities. Remember, your language sets the tone for your interactions, so keep it positive and solution-focused.

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Olesya Holker

Organizational Psychologist | ATD-CI Board Member | Award-Winning Filmmaker | 40 Under 40
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Absolutely! It’s not what you say, but how you say it. This article nails the importance of positive language in the live events industry. By focusing on solutions instead of limitations, you inspire confidence and boost morale. It is essential to set the tone with positive and solution-focused approach!

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Jennifer Haynes

LMHC, Certified Anger Management Specialist II, Certified Clinical Trauma Professional, Certified Advanced Grief Counseling Specialist, Certified DBT Provider, Certified Parent Training Specialist II
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In my experience, I have definitely seen how negative words can significantly impact others, and this is in any form of environment. Positive language is such an important tool to use and it leaves a personalized mark about your character. It shows the great influence you can have on others and the language you can filter out onto those that need the uplifting momentum to set a positive tone in whatever it is they have to set to achieve whether individually or as a team.

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5 Manage Stress Effectively

Live events are notorious for their high-pressure environments. Managing your stress is key to maintaining assertive communication when the heat is on. Techniques such as deep breathing, staying organized with checklists, and taking brief moments to regroup can help keep your cool. When you're calm and collected, your communication will be clear and authoritative, which is crucial when quick decisions need to be made and instructions must be conveyed swiftly and decisively.

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Harvinder Singh

???265 X Linkedin Top Voice ???|| Generative AI || Influencing others Voice || Business Transformation || Helping Client's to Grow their Business ?? || DM For Promotion ?? ||
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Stress management is vital in live events; a seasoned event manager shared how deep breathing helped them stay composed during a last-minute venue change. Checklists are lifesavers; a production coordinator recounts how a detailed checklist prevented a major technical mishap. Regrouping briefly is key; an event planner recalls how a quick break helped them resolve a scheduling conflict calmly. Clear communication is paramount; a stage manager's quick, decisive instructions averted a potential chaos during a sound check. Assertiveness under pressure is learned; a lighting technician's confident direction during a power outage saved a performance.

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6 Embrace Feedback

Finally, embracing feedback is an integral part of assertive communication in the live events industry. Whether it's positive or constructive, feedback helps you understand how your communication style is perceived and where you can improve. After each event, take the time to reflect on what went well and what could be done better. Engage with your team to discuss their experiences and take their insights on board. This not only helps you grow as a communicator but also strengthens your team's dynamic.

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Jennifer Haynes

LMHC, Certified Anger Management Specialist II, Certified Clinical Trauma Professional, Certified Advanced Grief Counseling Specialist, Certified DBT Provider, Certified Parent Training Specialist II
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In my experience, embracing feedback is something very important. You have to remain open minded, and aware of the difference in viewpoints as well as perspective that another individual may have. When you openly and positively embrace this, it gives you the opportunity to expand your knowledge and understanding of others in how they want you to see it verses just your own way. Sometimes it is a great thing in seeing another persons vision and being able to embrace that with an open and supportive approach!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can assertively communicate in the live events industry.

1

2

3

4

5

6

7

1 Know Your Role

2 Set Clear Goals

3 Practice Active Listening

4 Use Positive Language

5 Manage Stress Effectively

6 Embrace Feedback

7 Here’s what else to consider

Live Events

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Here's how you can assertively communicate in the live events industry.

1

2

3

4

5

6

7

1 Know Your Role

2 Set Clear Goals

3 Practice Active Listening

4 Use Positive Language

5 Manage Stress Effectively

6 Embrace Feedback

7 Here’s what else to consider

Live Events

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