Here's how you can articulate your worth as a Strategic Communications professional to potential employers.

"Skills are the currency of the 21st century." - Alvin Toffler ?? Just exchanged thoughts on the value of showcasing specific skills in strategic communications. Whether it’s crisis management or viral marketing, your skills tell your story. ?? Looking to highlight your strengths in your career? ?? Let’s discuss effective ways to link your skills to real-world successes. Comment or DM! Ready to market yourself better? ?? Let’s make your skill set shine! ?

Here are two examples of skills to highlight: 1. Strategic Planning: Showcase your ability to develop comprehensive communication strategies aligned with organizational goals. For example, discuss how you successfully led the development and execution of a multi-channel communication plan that contributed to increased brand awareness and engagement. 2. Stakeholder Engagement: Highlight your skills in building and maintaining relationships with diverse stakeholders. Provide examples of successful collaborations with internal teams, external partners, and clients. For instance, mention your experience in managing complex projects that required strong stakeholder buy-in and consensus.

1. Highlight Expertise: Emphasize proficiency in crafting compelling narratives, managing crisis communication, and executing integrated campaigns across diverse platforms. 2. Demonstrate Impact: Showcase measurable outcomes like increased brand visibility, enhanced stakeholder engagement, and successful reputation management strategies. 3. Illustrate Adaptability: Illustrate versatility in navigating evolving media landscapes, leveraging emerging technologies, and fostering collaborative relationships to achieve organizational objectives effectively.

Here are two examples of how to showcase your contributions: 1. Measurable Outcomes: Highlight specific results achieved through your strategic communications efforts. For instance, share how your integrated communications campaign contributed to a 30% increase in website traffic or a significant improvement in customer satisfaction scores. 2. Case Studies: Present compelling case studies that showcase your strategic thinking and problem-solving skills. Describe the challenges you faced, your strategic approach, and the successful outcomes achieved. For example, discuss how you successfully managed a crisis communication situation, mitigating reputational risks and restoring stakeholder confidence.

Here are two examples of how to showcase your knowledge of trends: 1. Digital Transformation: Highlight your expertise in leveraging digital platforms and technologies for strategic communications. Discuss how you've adapted communication strategies to align with the shift towards digital transformation, including social media engagement, content marketing, and data-driven insights. 2. Purpose-driven Communication: Showcase your understanding of the growing importance of purpose-driven communication strategies. For example, talk about your role in developing sustainability-focused campaigns that align with corporate values and address societal issues, demonstrating your ability to connect with audiences on a deeper level.

Demonstrating your personal brand authentically is only possible when you have done the hard work to self-reflect. You understand who you are and what you stand for, and are able to connect the dots on how that is integral to making your company or client a success. Even if it feels slow and sometimes painful, only those who have taken the time to take this critical journey succeed.

Post insights on LinkedIn derived from your experiences. (Obviously not naming names or saying things that will make it obvious who you're talking about.) Put out content that positions you as a thought-leader in a particular area.