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Here's how you can align your creative ideas with the organization's goals and objectives.

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In any organization, aligning your creative ideas with the company's goals and objectives is crucial for both personal success and organizational growth. Imagine your ideas as seeds; for them to grow, they need to be planted in soil that's conducive to their development. This means understanding the company's vision, mission, and strategic objectives. By doing so, you can tailor your creative concepts to support these aims, ensuring that your innovations drive the business forward and resonate with the broader organizational agenda.

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Graciela Di Rado

CMO, Communications, Marketing & Tech, Growth Leader, Board Member, Advisor, Mentor

1 Identify Goals

Begin by identifying and understanding the core goals and objectives of your organization. This involves engaging with strategic plans , mission statements, and performance metrics. By comprehending what your organization aims to achieve, you can better position your creative ideas to contribute to these targets. Think of this step as setting the GPS before you start driving; knowing the destination ensures that all the turns you take lead you in the right direction.

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Graciela Di Rado

CMO, Communications, Marketing & Tech, Growth Leader, Board Member, Advisor, Mentor
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Have clarity on which is your business strategy is the foundation of any function in a company. If you are not clear on which is the center of the strategy your creativity will be amazing but the contribution to the business will not be visible or valued. So first understand the strategy, communicate it with clarity to your team and then empower the team to create.

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2 Assess Needs

Assessing the organization's needs is like taking inventory before planning a meal; you need to know what ingredients you have and what's missing. Engage with different departments, gather feedback, and understand the challenges they face. This helps you identify gaps that your creativity can fill. By doing this, you ensure that your ideas are not just novel but also necessary, addressing real issues that can make a tangible impact on the organization's performance.

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3 Brainstorm Ideas

Once you know where your organization is headed and what it needs, it's time to brainstorm ideas. This is where you let your creativity shine, but with a focus on alignment. Think of it as composing music for a film; your composition must reflect and enhance the narrative. Generate ideas that are both innovative and relevant, ensuring they contribute meaningfully to the organization's goals and objectives.

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Graciela Di Rado

CMO, Communications, Marketing & Tech, Growth Leader, Board Member, Advisor, Mentor
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In my experience a best practice on the creation process is to gather a diverse group of people from different teams inside the company and also people coming from outside, experts, users, SMEs. The projects were I participated with this approach arrived to the most interesting ideas and also you can extend the creation process to build a mockup to validate the idea with other stakeholders afterwards.

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4 Validate Concepts

Validating your creative concepts is akin to testing a prototype before mass production. Seek input from colleagues and stakeholders to ensure that your ideas are not only aligned with organizational goals but are also feasible and likely to be supported. This collaborative approach not only refines your ideas but also fosters a sense of shared ownership, which can be crucial for successful implementation.

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5 Plan Implementation

Planning the implementation of your ideas is like charting a course for a ship; you need to navigate carefully to reach the intended destination. Develop a clear action plan that outlines how your creative solutions can be executed within the context of the organization's operational framework. This includes considering resources, timelines, and potential barriers, ensuring a smooth journey from concept to reality.

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Graciela Di Rado

CMO, Communications, Marketing & Tech, Growth Leader, Board Member, Advisor, Mentor
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The execution phase is critical and starts gathering the team that has the energy, passion and drive to put the idea in action. In my years of experience I can identify lots of ideas that were announced and dream but very very few were executed. And the main barrier was not the lack of money, it was the lack of the right team to make it happen.

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6 Monitor Results

Finally, monitoring results is essential for understanding the impact of your creative efforts. Establish metrics to measure the success of your ideas in terms of their contribution to the organization's goals. Think of it as tuning an instrument; by constantly checking the sound quality, you can make adjustments to achieve the perfect pitch. By doing so, you not only validate your creative contributions but also demonstrate their value, which can lead to greater support for future innovations.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can align your creative ideas with the organization's goals and objectives.

1

2

3

4

5

6

7

1 Identify Goals

2 Assess Needs

3 Brainstorm Ideas

4 Validate Concepts

5 Plan Implementation

6 Monitor Results

7 Here’s what else to consider

Creativity Skills

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Here's how you can align your creative ideas with the organization's goals and objectives.

1

2

3

4

5

6

7

1 Identify Goals

2 Assess Needs

3 Brainstorm Ideas

4 Validate Concepts

5 Plan Implementation

6 Monitor Results

7 Here’s what else to consider

Creativity Skills

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感谢您的反馈

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