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Here's how you can align and understand senior stakeholders as an entrepreneur.

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As an entrepreneur, understanding and aligning with senior stakeholders is crucial to your success. These individuals hold significant sway in decision-making processes and can greatly influence the trajectory of your business. To navigate this landscape effectively, you must be adept at senior stakeholder management, which involves identifying, understanding, and engaging with these key figures in a way that aligns their interests with your business goals. Doing so not only fosters a supportive environment for your ventures but also ensures that you are strategically positioned to leverage their expertise and influence when needed.

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Mickael BOBIN

Alpin Capital - Distribution de solutions d’investissements liées aux Blockchains et Cryptoactifs - B2B2C - Cabinets…

1 Identify Needs

To align with senior stakeholders, it's essential to first identify their needs and interests. This requires diligent research and active listening. Understand what drives them, what concerns they may have, and how your business can serve their objectives. By doing so, you can tailor your approach to address their expectations and build a foundation for a mutually beneficial relationship. Remember, their support can be pivotal for your venture's growth, so take the time to get this step right.

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Mickael BOBIN

Alpin Capital - Distribution de solutions d’investissements liées aux Blockchains et Cryptoactifs - B2B2C - Cabinets de Gestion de Patrimoine, Gestionnaires de Fortune Indépendants & Family Offices
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De mon expérience dans la gestion de patrimoine, et probablement dans d'autres secteurs également, j'ai constaté que nous avons souvent tendance à penser à la place du client. Notre biais peut influencer la réponse à travers des questions fermées qui viendront confirmer notre point de vue initial. La meilleure solution reste l'usage presque abusif des questions ouvertes et des silences. Ces techniques permettent de vraiment comprendre les besoins et les attentes de nos interlocuteurs, sans les biaiser avec nos propres préjugés. Prenez le temps de bien écouter et de poser les bonnes questions. Cela fera toute la différence dans votre capacité à répondre efficacement aux besoins du client.

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2 Build Trust

Trust is the bedrock of any strong relationship, and this holds true for your interactions with senior stakeholders. Demonstrate reliability by delivering on promises and maintaining consistent communication. Show that you value their input by actively seeking their advice and considering it in your decision-making. As trust grows, so does the likelihood that stakeholders will champion your business within their networks, opening doors to new opportunities.

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Mickael BOBIN

Alpin Capital - Distribution de solutions d’investissements liées aux Blockchains et Cryptoactifs - B2B2C - Cabinets de Gestion de Patrimoine, Gestionnaires de Fortune Indépendants & Family Offices
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Sur ce point, j'apprécie particulièrement la vision de Jordan Belfort sur les trois piliers de la vente. Il souligne l'importance d'une confiance totale, évaluée à 10/10, dans trois domaines clés : L'interlocuteur : Cette confiance passe par trois compétences essentielles : savoir-faire, savoir-être, et faire savoir. Le produit ou l'offre proposée : Il est crucial d'avoir une ma?trise approfondie de ce que l'on propose. L'entreprise : Une confiance totale dans l'entreprise exige une certaine stabilité, une communication transparente et une présentation soignée. Ces trois piliers, lorsqu'ils sont solidement établis, permettent de créer un climat de confiance qui favorise des relations fructueuses et durables avec les parties prenantes.

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3 Communicate Clearly

Effective communication is key when dealing with senior stakeholders. Be transparent about your business goals, progress, and challenges. Use clear, concise language and avoid jargon that might obscure your message. Regular updates keep stakeholders informed and involved, which can prevent misunderstandings and foster a sense of partnership. Remember, clear communication can turn potential obstacles into collaborative efforts to find solutions.

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4 Align Goals

Aligning your business goals with those of your stakeholders is a strategic move. Find common ground where your objectives overlap and emphasize these areas in your discussions. This alignment not only helps in securing their buy-in but also ensures that you are working towards shared outcomes. It's a collaborative approach that underscores the value of their involvement and the positive impact they can have on your business.

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5 Leverage Expertise

Senior stakeholders often possess a wealth of experience and knowledge. Leverage this expertise by inviting them to share their insights and contribute to strategic discussions. This not only benefits your business but also makes them feel valued and engaged. By tapping into their expertise, you can make better-informed decisions and navigate complex business landscapes more effectively.

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6 Manage Expectations

Finally, managing stakeholder expectations is critical to maintaining a healthy relationship. Be realistic about what can be achieved and by when. If setbacks occur, communicate these promptly and with a plan for resolution. By managing expectations, you reduce the risk of disappointment and maintain credibility with your stakeholders, which is essential for long-term cooperation.

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Mickael BOBIN

Alpin Capital - Distribution de solutions d’investissements liées aux Blockchains et Cryptoactifs - B2B2C - Cabinets de Gestion de Patrimoine, Gestionnaires de Fortune Indépendants & Family Offices
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C'est un point crucial dans la relation client. Paradoxalement, il est possible d'avoir un client entièrement satisfait même s'il est servi au bout d'un mois, tandis qu'un autre peut être furieux en étant servi en sept jours. La clé réside dans la communication claire des échéances pour la livraison de votre conseil, service ou produit. Donner des délais réalistes et les respecter permet d'aligner les attentes et d'assurer une satisfaction durable. Dans mon expérience, j'ai constaté que le simple fait de fixer des attentes claires dès le début peut transformer une interaction potentiellement frustrante en une expérience positive et prévisible pour le client. Cela renforce la confiance et la fidélité.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can align and understand senior stakeholders as an entrepreneur.

1

2

3

4

5

6

7

1 Identify Needs

2 Build Trust

3 Communicate Clearly

4 Align Goals

5 Leverage Expertise

6 Manage Expectations

7 Here’s what else to consider

Senior Stakeholder Management

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Here's how you can align and understand senior stakeholders as an entrepreneur.

1

2

3

4

5

6

7

1 Identify Needs

2 Build Trust

3 Communicate Clearly

4 Align Goals

5 Leverage Expertise

6 Manage Expectations

7 Here’s what else to consider

Senior Stakeholder Management

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感谢您的反馈

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