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Here's how you can align research with business goals by collaborating with sales teams.

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Understanding the synergy between market research and business goals is crucial for any organization looking to thrive. Collaborating with sales teams can bridge the gap between data and actionable insights. When sales teams and market researchers work together, they create a comprehensive view of the market that is informed by both ground-level sales data and broader market trends. This collaboration can lead to more targeted and effective business strategies that not only resonate with your current customer base but also attract new prospects. By aligning your research with your business goals through collaboration, you can ensure that your company remains competitive and poised for growth.

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Faiza Komal ,MBA

Business Strategist||Market Researcher||Consultant||Cofounder at Research Trees||Driving Business Growth through…
Bo Dam

| Leadership | Strategy | Business Transformation | People&Culture | Executive MBA leading businesses to grow…
Mubarak Zubairu

Growth Marketing Manager ???????????? | Marketing specialist | Community Lead | Data Analyst | Event Manager | B2B |

1 Identify Goals

Before diving into data and research, it's essential to identify your business goals. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). By understanding what you're aiming to achieve, you can tailor your market research to provide insights that directly impact those goals. Sales teams can offer valuable feedback on what goals are realistic based on their on-the-ground experience, ensuring that your research efforts are not just theoretically sound but also practically applicable.

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Faiza Komal ,MBA

Business Strategist||Market Researcher||Consultant||Cofounder at Research Trees||Driving Business Growth through Strategic Brilliance??& Extensive Research||Content Strategist??DM for collaborations??
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Gather feedback from sales teams on the usefulness and applicability of research insights. Use this feedback to refine future research initiatives and ensure alignment with sales strategies.Collaborate on refining strategies based on combined insights from research and sales. Adjust research methodologies if needed to better address sales team requirements. Define metrics that link research outcomes to business outcomes. Track the impact of research insights on sales performance, customer acquisition, or other relevant KPIs.Explore cross-functional workshops or joint planning sessions to deepen collaboration. Foster a culture of mutual respect and appreciation for each team's expertise to maximize alignment with overall business goals.

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Bo Dam

| Leadership | Strategy | Business Transformation | People&Culture | Executive MBA leading businesses to grow profitably, scale, and reach the next level by unlocking the potential of strategy, people, and organizations.
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While I fully acknowledge the general value of insights provided by sales teams, I think you need to be concerned about the risk of bias, i.e., customer/market/external perspective vs. sales team/internal perspective. Also, the sales teams may not fully agree with the goals of the company and may therefore offer information in support of their own views.

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Mubarak Zubairu

Growth Marketing Manager ???????????? | Marketing specialist | Community Lead | Data Analyst | Event Manager | B2B |
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Before starting data and research, identify your business goals using the SMART criteria: specific, measurable, achievable, relevant, and time-bound. Clear objectives ensure your market research provides actionable insights. Sales teams can offer practical feedback to align goals with real-world conditions, making your research both theoretically sound and practically applicable.

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Noor Marjuk Khan Arko

Marketing Enthusiast
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Forget drowning in data! Upskilling in goal setting is the secret sauce in marketing research today. Before you get lost in the information abyss, clearly define achievable and impactful goals. Think "growth hacking" for your research strategy. Collaborate with sales for real-world intel on what's actually attainable. This ensures your research isn't just some academic exercise, but delivers actionable insights that crush your business goals. In short, upskilling in goal setting helps you move from data overload to laser-focused intel, transforming research into results that move the needle.

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Sovannara Ma

Business Development Executive at Royal Group of Companies
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Know ourselves first before setting the goal. The goal should be achievable within a limit period of time counting from our current age up to when we think we would be retired.

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2 Engage Sales

Engaging sales teams in the research process is a step that can yield rich insights. Salespeople interact with customers daily and have a pulse on their needs, challenges, and preferences. By involving them in defining research parameters, you ensure that the questions you're asking are relevant to real-world scenarios. This collaboration can also help in refining the target demographics for your research, leading to more precise and useful results that can drive strategic business decisions.

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Sovannara Ma

Business Development Executive at Royal Group of Companies
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After setting up the goal we wanna reach within a defined period of time, create strategies using limited resources by knowing ourselves. Among the those strategies, Sales' is frontend. Sales strategies would involve 4Ps.

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3 Share Insights

Sharing insights between market researchers and sales teams is a two-way street. Researchers provide sales teams with broader market trends, customer profiles, and competitive analysis that can inform and improve their sales strategies. In turn, sales teams can offer anecdotal evidence and firsthand customer feedback that might not be captured in quantitative data. This exchange ensures that both teams are working with a complete set of information, leading to more informed decisions.

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Susan Coelius Keplinger

CEO at Force of Nature | Performance Marketing at Scale
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Regularly share research findings with sales teams using concise reports and presentations. This keeps them informed, engaged, and aligned with current strategies and goals.

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Sovannara Ma

Business Development Executive at Royal Group of Companies
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Continued development in today world is crucial part to survive next day. Development comes from combination of current practicing of sales team and researching of researcher.

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4 Integrate Feedback

Integrating feedback from sales into market research is about closing the loop. It's not enough to simply collect information from sales teams; that information must be actively incorporated into research analysis and strategy development. This might involve adjusting research objectives, refining survey questions, or even rethinking the target market. By taking into account the insights from sales, market research becomes more dynamic and responsive to the actual conditions of the marketplace.

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5 Refine Strategies

Refining strategies is an ongoing process that benefits greatly from the collaboration between market research and sales teams. As new data comes in, and as the sales landscape shifts, strategies need to evolve to stay effective. By maintaining open lines of communication, both teams can quickly adapt to changes, whether it's a shift in consumer behavior, a new competitor entering the market, or an unexpected opportunity that arises from the data.

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6 Measure Success

Measuring success is critical to understanding the effectiveness of your research and strategies. Sales data can provide concrete metrics for success, such as increased revenue, higher conversion rates, or expanded market share. By setting benchmarks and regularly reviewing performance against these metrics, you can evaluate whether your market research is truly aligned with your business goals. This ongoing assessment allows for continual refinement and ensures that both research and sales efforts are contributing to the company's success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can align research with business goals by collaborating with sales teams.

1

2

3

4

5

6

7

1 Identify Goals

2 Engage Sales

3 Share Insights

4 Integrate Feedback

5 Refine Strategies

6 Measure Success

7 Here’s what else to consider

Market Research

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感谢您的反馈

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Here's how you can align research with business goals by collaborating with sales teams.

1

2

3

4

5

6

7

1 Identify Goals

2 Engage Sales

3 Share Insights

4 Integrate Feedback

5 Refine Strategies

6 Measure Success

7 Here’s what else to consider

Market Research

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