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Here's how you can align project goals with overall business objectives in eSports.

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In the fast-paced world of eSports, aligning your project goals with your business objectives is crucial for sustainable success. This requires a strategic approach that not only considers the competitive landscape but also the unique aspects of the gaming community and industry. Whether you're managing an eSports team, organizing tournaments, or developing gaming content, understanding how to synchronize your immediate project goals with long-term business plans can make all the difference. Here's a guide to help you navigate this alignment in the dynamic field of eSports.

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Mike Taylor

Founder & CEO @ Versus
Mohamed Ali Taouinet

Global Gaming and Esports Leader | Visionary Social Media Strategist | Community Engagement Innovator | Driving Growth…
Jason Andrews

Non-Exec Director | Board Executive | Chief Operating Officer | MD | PE Investor | Sales & Operations Strategy

1 Understand Vision

To align project goals with business objectives in eSports, you must first thoroughly understand your organization's vision. This vision is the overarching goal that guides every aspect of your business, from marketing strategies to team management. By comprehensively grasping this vision, you can ensure that each project you undertake contributes to the broader picture. For instance, if your vision is to become a leading eSports brand, every project should be evaluated on how it will enhance brand recognition and loyalty within the community.

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Mohamed Ali Taouinet

Global Gaming and Esports Leader | Visionary Social Media Strategist | Community Engagement Innovator | Driving Growth Across EU, NA, and MENA
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In the eSports industry, aligning project goals with business objectives begins with a deep understanding of your organization's vision. At T7D, our mission to lead the entertainment sector in MENA and support gamers guides every project we undertake. By fully embracing this vision, I've been able to ensure our projects not only meet immediate goals but also contribute to our long-term success, fostering a unified and strategic direction.

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2 Set SMART Goals

When setting project goals, make sure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. This framework helps you create clear and attainable objectives that directly support your business goals. In eSports, where projects can range from launching a new team jersey to organizing a global tournament, having SMART goals ensures that outcomes are not only desirable but also strategically aligned with what your business aims to achieve in the long run.

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Mohamed Ali Taouinet

Global Gaming and Esports Leader | Visionary Social Media Strategist | Community Engagement Innovator | Driving Growth Across EU, NA, and MENA
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Setting SMART goals is essential for achieving success in the eSports industry. At T7D, we prioritize creating Specific, Measurable, Achievable, Relevant, and Time-bound objectives for every project. This approach ensures clarity, accountability, and alignment with our broader business goals. By consistently setting and pursuing SMART goals, we drive focused and effective initiatives that contribute to our mission of leading the entertainment sector in MENA.

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3 Engage Stakeholders

Stakeholder engagement is crucial in aligning project goals with business objectives in eSports. Stakeholders include anyone who has an interest in the success of your projects, such as sponsors, team members, and fans. Regular communication and involvement with these groups help ensure that your projects receive the support they need and remain aligned with the interests of those who are invested in your organization's success.

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Jason Andrews

Non-Exec Director | Board Executive | Chief Operating Officer | MD | PE Investor | Sales & Operations Strategy
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Probably the weakest area of any project is stakeholder management and team engagement. Projects become very insular and project teams forget to bring everyone along at all stages, sending out a project plan, brief email is not engagement. You have to over communicate in digestible size comms (events, face to face, online, questionnaires, team 1:1;s, leadership events etc) are planned, engaging on progress, highlights and low lights how you involve the team in the end goal/vision. Add regular context to the vision and deliverables.

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Mohamed Ali Taouinet

Global Gaming and Esports Leader | Visionary Social Media Strategist | Community Engagement Innovator | Driving Growth Across EU, NA, and MENA
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Engaging stakeholders is crucial for success in the eSports industry. At T7D, we prioritize active collaboration with our community, partners, and sponsors. By involving stakeholders in our projects, we ensure their needs and insights are integrated into our strategies. This engagement fosters stronger relationships, enhances project outcomes, and aligns our efforts with the broader goals of leading the entertainment sector in MENA.

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4 Monitor Progress

Regular monitoring of project progress is essential to ensure alignment with business objectives. In eSports, where trends and audience preferences can shift rapidly, staying on top of project milestones and adjusting as necessary is key. Use performance metrics and feedback loops to evaluate whether each phase of the project is contributing to your broader business goals and make course corrections when needed.

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5 Reflect and Adapt

In the dynamic world of eSports, reflection and adaptation are vital for aligning project goals with business objectives. After completing a project, take time to analyze its success and the lessons learned. This reflection allows you to adapt future projects to better meet your business objectives. Whether it's tweaking your marketing strategy or redefining team roles, being flexible and learning from past experiences will help you stay on target.

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Mike Taylor

Founder & CEO @ Versus
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All industries are dynamic but in emerging markets like Esports, it's even more important to develop an awareness of the changes going on around you and adapting to them. The phrase "adapt or die" comes to mind...

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6 Foster Synergy

Creating synergy between project teams and the larger organization is key in eSports. Ensure that project leaders are in tune with the company's strategic direction and that their teams understand how their work fits into the bigger picture. This shared understanding promotes a cohesive effort where projects are not just completed successfully but also contribute meaningally to the overarching business objectives.

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Mohamed Ali Taouinet

Global Gaming and Esports Leader | Visionary Social Media Strategist | Community Engagement Innovator | Driving Growth Across EU, NA, and MENA
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Cultivating synergy is essential in the eSports industry. At T7D, we focus on encouraging teamwork across all teams and departments to harness a variety of skills and viewpoints. By nurturing a synergistic environment, we boost innovation, optimize workflows, and increase productivity.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can align project goals with overall business objectives in eSports.

1

2

3

4

5

6

7

1 Understand Vision

2 Set SMART Goals

3 Engage Stakeholders

4 Monitor Progress

5 Reflect and Adapt

6 Foster Synergy

7 Here’s what else to consider

Esports

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Here's how you can align project goals with overall business objectives in eSports.

1

2

3

4

5

6

7

1 Understand Vision

2 Set SMART Goals

3 Engage Stakeholders

4 Monitor Progress

5 Reflect and Adapt

6 Foster Synergy

7 Here’s what else to consider

Esports

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