Here's how you can advance in your commercial real estate career with assertiveness.

There is an old adage that says knowledge is power. As you acquire more knowledge in the commercial real estate industry, you build more confidence because you have the power to educate others about market insights and news that can impact the value of their investment properties. As a broker, the more knowledge you have, the more clients you can represent because you will be able to help in complex situations and provide solutions that can navigate deals to the closing table. Continuous learning and improvement is part of the game.

Educate yourself on materials, so when you spot a Calcutta Marble - you’ll know you’re in one out of the precious 4 bathrooms located throughout the home. While surprising yourself internally and graciously keeping composure as you court your clients onto their luxury dual island kitchen with the center island having the open gas range inlay, you’ll recognize not as many streaks in the stone used for the countertops and can then turn to your audience, as they don’t know you’re improvising, and smile ?? with a wow ?? “Two beautiful, heat and stain resistant all white “quartz rock” countertops! Which will refrain from cracking and isn’t afraid of heat exposure throughout its stronger, more dense material than the once popular “granite tops!”

Confidence is essential, and the only way to build it is through education, practice, and experience. Get out of your comfort zone, take calculated/intelligent risks, and generate value.

Abra um leque de conhecimentos complementares, tais como direito, arquitetura, móveis, decora??o... torne-se um profissional diferenciado. Jamais se ofere?a para montar um projeto de decora??o, mas se mostre como um profissional que entende o que seria mais adequado para o terreno por seu formato e orienta??o solar... fa?a sugest?es e se torne único na vis?o do cliente.

To advance your career, you must find new opportunities, and the best way to do that is fearless networking. Whether you're looking to find new clients for your existing company, learn new strategies, or find new job leads, networking is essential — and even enjoyable!

Relacionamento interpessoal e parcerias s?o um ótimo come?o para uma rede maior de possibilidades. Associar-se a uma marcenaria de móveis sob medida trás um público-alvo que pode ser explorado por você, pois quem mora hoje amanh? se mudará... come?ar um contato, criar relacionamento pelas redes sociais, alimentar com conteúdos de valor com compartilhamento de material e fixar seu branding junto com o parceiro... cuidado com a LGPD, mas basta ter estratégias de marketing adequadas que n?o haverá limite das possibilidades e resultados...

In commercial real estate, assertiveness and strong negotiation skills are key. Being assertive means confidently standing your ground while remaining open to finding win-win solutions. Effective negotiation requires the clarity to distinguish between what's just smoke and mirrors and which threats actually have teeth. By communicating both the benefits and potential pitfalls honestly, you build trust and ensure the best outcomes for your clients.

You won't get what you want or deserve unless you ask for it — nay, demand it. This is what negotiation is inherently about. Know what you're worth by objectively appraising your knowledge, experience, and capabilities (and identifying where to up-level). Then confidently convey that value in your offers and counteroffers. If you have enough opportunities through confident networking, you'll be in a strong bargaining position.

Assertiveness in commercial real estate is all about having a clear vision and confidently communicating it. It's crucial to see beyond the immediate steps and hurdles, understanding the long-term potential of a property. This foresight allows you to guide clients effectively, providing a realistic picture of both the opportunities and challenges ahead. By being honest and upfront about what the future can hold, you build trust and credibility. Your ability to envision and articulate the future confidently sets you apart as a reliable advisor in the industry.

One of the most valuable traits of a CRE professional and leader is the ability to create, convey, and implement a vision. If you can do these things, and document them, you're on your way!