Here's how you can address duplicate content issues on a client's website.
Duplicate content is a common SEO issue that can negatively impact a client's website's search engine rankings. Essentially, it occurs when the same content appears on multiple pages within a website or across different websites. This can confuse search engines as they try to determine which version of the content is most relevant to a search query. As a result, they may rank all the pages lower, or choose one over the others arbitrarily. Addressing duplicate content is crucial to ensure that a site is accurately represented in search results and to improve its overall SEO performance.