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Last updated on 2024年7月26日

Here's how you can ace your outside sales presentation with these best practices.

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In the competitive world of outside sales, your presentation can make or break a deal. It's your chance to make a compelling case for your product or service, and to stand out from the competition. Whether you're presenting to a small business owner or a board of directors, the best practices outlined here will help you to engage your audience, convey your message effectively, and close more sales. With the right preparation and approach, you can turn every presentation into an opportunity to showcase your expertise and build lasting customer relationships.

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1 Know Your Audience

Understanding who you're presenting to is crucial. Tailor your pitch to address the specific needs, pain points, and interests of your audience. This means doing your homework beforehand—research the company, its industry, and even the individuals if possible. By showing that you've taken the time to understand their unique situation, you build rapport and credibility. It's not just about what you're selling, but how it aligns with their goals and challenges.

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Anjali Singh

Account Manager | Digital Marketing Specialist | Affiliate Campaign Expert
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1. *Know Your Audience:* Understand the needs and preferences of the potential clients you are presenting to. 2. *Prepare Thoroughly:* Research the company, industry trends, and competitors to tailor your presentation effectively. 3. *Focus on Benefits:* Highlight the benefits and solutions your product or service offers rather than just features. 4. *Engage with Stories:* Use storytelling to make your presentation more engaging and memorable. 5. *Practice Active Listening:* Listen to your clients' feedback and address any concerns they may have during the presentation. 6. *Follow Up:* After the presentation, follow up with personalized messages and additional information to reinforce your pitch.

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Shane Jamison

High Performance Sales Coach | #1 Sales Coach | Helping Sellers Blow Past Quota (Click Link Below to Book 30 min With Me)
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When you know your audience you understand "whats in it for them" and that's all they care about. Your presentation should only focus on those things that will impact what they care about. It shouldn't be an opportunity to share everything you can do for them, just what they need.

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Luis Bernal

Desarrollo relaciones comerciales nuevas, soluciono necesidades de IT, en grupos, corporativos, industriales y diversos giros, proporcionando herramientas de última generación, con atención personalizada ?.
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Personalmente me fascina "Hacer mi tarea" el no ir un paso delante de mi objetivo es para mi una Red Flag, me genera incomodidad, me siento como soldado sin armas, como estar en una batalla campal sin saber como apareciste de repente en medio de todos. Busca datos!,esto nos da poder, y el decirle a tu prospecto: Se que hacen esto, Se que tiene estas instalaciones, se que lograron esto,Etc. Y ver su cara de impresión da vida! Es un proyectil listo para disparar un prospecto ideal a tu Wallet. Somos datos,entre mas poseemos informacion mas poder tenemos para controlar la situacion. Quisiera que te imaginaras con tu prospecto y en algo tan basico como: -Si sabes que hacemos nosotros verdad? y quedarse con cara de What! Restas -1,000 :(

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2 Craft Your Story

A compelling narrative can captivate your audience and make your offering more memorable. Structure your presentation like a story, with a clear beginning that outlines the problem, a middle that presents your product or service as the solution, and an end that envisions the future benefits. Use anecdotes and examples to illustrate your points and make complex ideas more relatable. Remember, you're not just sharing information; you're telling a story that should inspire action.

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Shane Jamison

High Performance Sales Coach | #1 Sales Coach | Helping Sellers Blow Past Quota (Click Link Below to Book 30 min With Me)
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Make them the hero of the story, your job is to be the guide. Your job as the guide is to share a plan that allows them to achieve the succesful outcome they desire.

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Luis Bernal

Desarrollo relaciones comerciales nuevas, soluciono necesidades de IT, en grupos, corporativos, industriales y diversos giros, proporcionando herramientas de última generación, con atención personalizada ?.
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Es un echo que el Story Telling Vende, Colocas a tu audiencia en mapa buggeado que se va complementando con la historia ideal, donde te subes al coche,lo prendes,sientes el aire, escuchas el motor rugir, Melena al viento! -(Aunque sea un poco, Lo imaginaste verdad?) Un auto es un ejemplo, Coloca un Avion,un Sistema, una solucion que de resultados, pero que exista el Feeling de tu audiencia e identificación en ello, sin perder su interes, manejando como siempre una correcta modulación de tus tonos de voz, ya que eso es clave. Una historia bien estructura es como un caminito mental para una adquisición guiada por un acto que tuvo lugar y éxito en su objetivo. Ojo,debe ser real, no sea que te pregunten y te pillen mintiendo!

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3 Visual Aids

Visual aids can enhance your presentation and help convey complex information more easily. Use slides, charts, or even physical products to support your points. However, ensure they are clear, professional, and relevant—overloaded or overly complex visuals can distract or confuse. They should complement your narrative, not replace it. The key is to use them as tools to reinforce your message and engage your audience's visual senses alongside your verbal communication.

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Luis Bernal

Desarrollo relaciones comerciales nuevas, soluciono necesidades de IT, en grupos, corporativos, industriales y diversos giros, proporcionando herramientas de última generación, con atención personalizada ?.
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Desde la perspectiva de tu audiencia, Eres un experto. Desde tu punto de vista deber hacer Honor a ello, y enamorarlos, Como enamoras a alguien? Te vistes Guapo,te perfumas y elijes tus mejores linos finos! Lo mismo ocurre, en una presentación comercial es necesario el material Grafico , entre mas grafico Mejor, y el que sea algo tangible y mostrarlo y mejor aun usarlo, es un Full Power de presentador!! Muestras Gratis porque no, depende que estas presentando, pero sin duda, es material de gran apoyo, Videos cortos,Videos largos, Partes de peliculas, Etc. Involucras todos los sentidos en lo que estas presentando, volvemos a la parte de informacion, entre mas datos poseas mejor presentacion realizaras y la conexion mas efectiva.

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4 Practice Makes Perfect

Rehearse your presentation multiple times to ensure a smooth delivery. Practice helps you refine your timing, familiarize yourself with your material, and reduce anxiety. You can rehearse in front of a mirror, record yourself, or present to a colleague for feedback. Pay attention to not just what you're saying but also how you're saying it—your tone, pace, and body language all contribute to how your message is received.

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5 Handle Objections

Be prepared to handle objections or tough questions during your presentation. This doesn't just mean having answers ready; it means listening carefully, showing empathy, and responding thoughtfully. Acknowledge concerns and provide clear, concise information to overcome them. By demonstrating that you can handle pushback with confidence and poise, you show that you're not only knowledgeable but also trustworthy.

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6 Close Strongly

End your presentation with a clear and strong call to action. Summarize the key benefits of your offering and what the next steps should be. Make it easy for your audience to take those steps by providing clear instructions or assistance. A confident close reinforces your main message and leaves a lasting impression, increasing the likelihood that your audience will move forward in the sales process.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can ace your outside sales presentation with these best practices.

1

2

3

4

5

6

7

1 Know Your Audience

2 Craft Your Story

3 Visual Aids

4 Practice Makes Perfect

5 Handle Objections

6 Close Strongly

7 Here’s what else to consider

Outside Sales

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Here's how you can ace your outside sales presentation with these best practices.

1

2

3

4

5

6

7

1 Know Your Audience

2 Craft Your Story

3 Visual Aids

4 Practice Makes Perfect

5 Handle Objections

6 Close Strongly

7 Here’s what else to consider

Outside Sales

给文章评分

感谢您的反馈

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