It’s all about realigning without alienating them. Start with a direct but respectful conversation—ask what led them to deviate. Maybe they saw an opportunity you didn’t. From there, tie the discussion back to the brand’s guidelines and explain why consistency matters. For example, if their off-brand messaging confuses customers, share how that affects trust and sales. Offer solutions, like tweaking their ideas to fit the brand, so they feel heard but stay aligned. It’s about course correction, not control.

é importante sempre seguir 3 premissas principais para garantir que o uso de estratégias de marketing pelos franqueados n?o prejudiquem a marca: 1-) Educar e conscientizar sobre a importancia da marca e os impactos positivos e negativos do marketing local; 2-) Criar guidelines e materiais para guiar a utiliza??o da rede e 3-) Ter políticas claras de regras e puni??es no caso de descumprimento.

Think of franchisees like teenagers – they want independence, but still need guidance! First, create a "Brand Bible" so simple even a caffeinated squirrel could follow it. Include plenty of "do this, not that" examples with a dash of humor. Monthly "Brand Therapy" sessions are essential – we're talking virtual coffee chats where franchisees can share wins and whoopsies. Reward the rock stars who nail brand consistency with spotlights in company newsletters (everyone loves being the teacher's pet). Remember: micromanaging kills creativity faster than a pop-up ad kills joy. Instead, build a supportive community where franchisees feel like brand co-guardians rather than rule-followers. Think "guard rails," not "prison bars"

When a franchisee deviates from approved marketing strategies, start by addressing the issue promptly but professionally. Schedule a conversation to understand their reasoning and intentions, showing empathy for their local market challenges. Revisit the brand guidelines and emphasize how consistency benefits both the franchisee and the brand. Offer alternative solutions tailored to their market that align with the brand’s standards. Provide additional training, tools, or resources if needed. Regular follow-ups ensure ongoing alignment. A collaborative approach builds trust and keeps the brand strong while respecting the franchisee’s perspective.

Na minha opini?o, para conduzir o franqueado de volta aos trilhos após o curso de estratégias de marketing, é fundamental oferecer suporte contínuo e acompanhamento. Revise as estratégias adotadas e alinhe-as com os objetivos da franquia e as diretrizes corporativas. Realize reuni?es periódicas para discutir resultados, ajustar as abordagens e fornecer feedback construtivo. Além disso, forne?a materiais e treinamentos adicionais que possam esclarecer pontos críticos e garantir que as a??es de marketing sejam eficazes e estejam de acordo com os padr?es da rede. A comunica??o constante e o acompanhamento próximo s?o essenciais para o sucesso.