Facing stakeholders with limited market research knowledge, how can you ensure effective communication?

由人工智能和领英社区提供技术支持

When discussing market research with stakeholders who may not be well-versed in the field, it's crucial to communicate effectively to ensure they understand the value and implications of your findings. This means breaking down complex concepts into digestible information, relating research outcomes to their interests, and establishing a common ground of knowledge. By doing so, you can foster a collaborative environment where stakeholders feel informed and engaged, which is essential for the successful implementation of market research-driven strategies.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Patricia Daré Artoni
Marco Antonio Vieira Souto

Head Estratégia Dreamers.gr; LinkedIn for Creators; Mentor Top2You; Conselheiro Escola de Gente e planeta.com; Mentor;…
Saleh Abdullah PMP?

Account Management | Operations Management, with a strong focus on advancing my career in Customer Success | Project…

1 Simplify Jargon

In conversations with stakeholders who aren't familiar with market research terminology, it's important to simplify jargon . Instead of using technical language, explain concepts in plain English. For example, instead of saying "quantitative data ," you might say "numbers or statistics that show how many or how often." This approach helps stakeholders grasp the essence of the research without getting bogged down by unfamiliar terms, ensuring they can make informed decisions based on the insights you provide.

添加您的观点

Patricia Daré Artoni
举报内容
Sempre mentalizo que estou com uma pessoa que pode n?o estar familiarizada com o tema e que meu dever é facilitar a compreens?o. Nesse sentido saber identificar o contexto do outro e como a pesquisa pode atender aos anseios do outro, pode ser um ótimo ponto de partida.

已翻译

赞
Marco Antonio Vieira Souto

Head Estratégia Dreamers.gr; LinkedIn for Creators; Mentor Top2You; Conselheiro Escola de Gente e planeta.com; Mentor; ebook Economia Prateada; Investidor Fusion Ventures; TopVoice Gest?o de Marcas e Estratégia Criativa
举报内容
Existe uma teoria de linguagem simples que é básica para garantir o perfeito entendimento do que se pretende comunicar. Comunicar é tornar comum. Se um lado n?o entendeu perfeitamente, n?o comunicou. Ou comunicou mal. O jarg?o, em qualquer disciplina, muitas vezes é utilizado como sinalizador de conhecimento acima dos reles mortais. Sinto informar, que essa inten??o é furada. Para gerir, influenciar, envolver, é preciso trocas mútuas de mensagem e entendimento.

已翻译

赞
Saleh Abdullah PMP?

Account Management | Operations Management, with a strong focus on advancing my career in Customer Success | Project Management.
举报内容
To communicate with stakeholders who aren’t familiar with market research, I use plain language and avoid technical terms. I explain ideas in simple, everyday words. For example, instead of saying "market segmentation," I’d say, "We’ve split our customers into different groups to see what they need." This way, everyone can understand the main points clearly without confusion.

已翻译

赞

2 Visual Aids

Utilizing visual aids can be a highly effective way to communicate complex market research findings to stakeholders. Graphs, charts, and infographics translate data into a visual format that's easier to comprehend at a glance. When presenting your research, consider using pie charts to represent market share or bar graphs to show trends over time. Visual representations not only make the information more accessible but also help stakeholders retain the information long after the presentation is over.

添加您的观点

Pradnya Meshram

Senior Research Associate at ITC Life Science and Technology Centre
举报内容
Using visual aids effectively can significantly enhance communication, especially when presenting complex data or research findings to stakeholders with limited market research knowledge. Charts and Graphs, infographics, Tables , maps, Diagrams, By effectively using all above visual aids, one can make complex data more accessible and engaging, ensuring that stakeholders can grasp the key insights and make informed decisions.

已翻译

赞

3 Relate to Goals

To keep stakeholders engaged and invested in market research findings, always relate the information back to their goals and objectives. Explain how consumer behavior trends, competitive analysis, or market segmentation can directly impact their business strategy or bottom line. By framing the research in terms of real-world applications and outcomes, you help stakeholders understand its relevance and importance, which encourages their support for your recommendations.

添加您的观点

4 Interactive Dialogue

Encouraging interactive dialogue is key to ensuring stakeholders with limited market research knowledge stay engaged. Ask open-ended questions to gauge their understanding and invite them to share their perspectives. This two-way communication not only clarifies any misconceptions but also allows stakeholders to feel more involved in the process. Their feedback can provide valuable insights and help tailor the research to better meet their needs.

添加您的观点

Marco Antonio Vieira Souto

Head Estratégia Dreamers.gr; LinkedIn for Creators; Mentor Top2You; Conselheiro Escola de Gente e planeta.com; Mentor; ebook Economia Prateada; Investidor Fusion Ventures; TopVoice Gest?o de Marcas e Estratégia Criativa
举报内容
Como fazer com que o outro participe da conversa e se sinta também protagonista? Antes de mais nada temos que evitar dominar totalmente a cena e convidar os demais a participarem. Até aí, tudo certo. Mas como fazer o convite? Uma pergunta é sempre um bom caminho. Mas é preciso saber perguntar ou a resposta pode ser apenas SIM ou N?O. Utilizar o COMO servindo de base para a pergunta é o melhor caminho para fazer a conversa andar e angariar a participa??o do grupo.

已翻译

赞

5 Follow-Up Materials

Providing follow-up materials can reinforce the key points from your market research presentation and give stakeholders a reference to look back on. These materials could include a one-page summary of findings, a list of key takeaways, or a Q&A document addressing common questions. By giving stakeholders something tangible to review at their own pace, you help solidify their understanding and ensure that the insights from your research are not lost.

添加您的观点

6 Continuous Education

Finally, consider continuous education as a strategy to build stakeholders' market research knowledge over time. Offer short training sessions or workshops that cover basic marketing research concepts and how they apply to your company's context. This ongoing education effort can empower stakeholders to ask more informed questions and make better decisions based on market research insights, ultimately leading to a more data-driven organization.

添加您的观点

Marketing Research

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

Facing stakeholders with limited market research knowledge, how can you ensure effective communication?

1

2

3

4

5

6

1 Simplify Jargon

2 Visual Aids

3 Relate to Goals

4 Interactive Dialogue

5 Follow-Up Materials

6 Continuous Education

Marketing Research

给文章评分

感谢您的反馈

更多Marketing Research相关文章

更多相关阅读内容