Transparency is overrated—just being "open" isn't enough to build trust during major shifts. While it’s vital to communicate openly, transparency alone won’t calm the storm. What truly matters is relevance. People don’t just want facts—they want to know how those facts directly impact their lives. Steve Jobs often shared a "reality distortion field" to inspire and motivate his teams, even when challenges were tough. So, don’t just tell them what’s happening—make them believe why it matters to their success.

This is why EQ has become such an important leadership attribute. By putting yourself in your team’s shoes, you can better understand their concerns and challenges. Empathy serves as a strong guidepost driving communication and engagement.

In my consulting with a company aiming for 10x growth in 2 years and 2x revenue in 1 year, building trust during this transition is key. Here’s how we do it: 1. Transparent Communication: We clearly share growth goals and how each employee contributes to them. 2. Two-Way Dialogue: We actively listen to employee feedback, ensuring they feel involved in the process. 3. Consistency: Leadership consistently delivers on promises, proving the plan is actionable. This approach keeps the team engaged and confident during the ambitious growth phase.

Primero, establece una comunicación abierta y transparente. Mantén a tu equipo informado sobre el motivo y los beneficios del cambio, y asegúrate de escuchar sus inquietudes. La clave es ser honesto y accesible. Luego, involucra a tu equipo en el proceso. Fomenta su participación a través de talleres y reuniones donde puedan aportar ideas y sentirse parte del cambio. La colaboración y el apoyo mutuo son esenciales para construir confianza y asegurar una transición exitosa. ????

To establish trust during a major organizational shift, prioritize transparent communication about the reasons for the change and provide regular updates. Be approachable and encourage open dialogue to address concerns. Lead by example, involve employees in the transition process, and offer support through training and resources. Acknowledge their emotions and celebrate small wins to boost morale and reinforce positive changes.