Last updated on 2024年7月27日

Facing influencer fallout in a brand crisis is overwhelming. How do you navigate the emotional toll?

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Navigating a brand crisis, especially when it involves influencer fallout, is a daunting task. The emotional toll can be as significant as the financial or reputational damage. It's not just about mitigating the crisis but also about managing your emotions throughout the ordeal. As an influencer marketing professional, you're in the eye of the storm, balancing the need for swift, strategic action with the human element of emotional response. Understanding the emotional landscape of this situation is crucial for maintaining personal well-being and ensuring the brand weathers the storm.

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Malik Abbas

Helping Businesses Achieve Disruptive Results Through Influencer Marketing for the Last 5 Years | Empowered 8,000+…
J?rg Meister

Gesch?ftsführer bei Kommunikationsagentur Schultze. Walther. Zahel. GmbH | Business Management…

1 Acknowledge Stress

Recognizing the stress you're under is the first step in coping with a brand crisis involving influencer fallout. It's normal to feel overwhelmed when negative attention floods in, potentially tarnishing years of brand building. Take a moment to acknowledge these feelings. Don't push them aside; instead, understand that stress is a natural response to what's happening. This acknowledgment is essential for maintaining clarity and composure as you navigate through the crisis.

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J?rg Meister

Gesch?ftsführer bei Kommunikationsagentur Schultze. Walther. Zahel. GmbH | Business Management, Nachhaltigkeitskommunikation, Nachhaltige Markenstrategie
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Ich denke - Stress in diesem Bezug ist eine Reaktion auf Angst. Unsere ?ngste beruhen auf Themen in der Zukunft, das Unbekannte was kommt l?sst uns in diesen Zustand verfallen. Unsere Empfehlung - arbeitet im hier und jetzt. Also begegnet dem sich abzeichnenden Problem mit Antworten und Ma?nahmen, die Ihr an diesem Tag realisieren k?nnt. Morgen ist eine neue Situation - dann l?st sich auch der Stress.

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2 Stay Objective

When emotions run high, staying objective is vital. It's easy to get caught up in the whirlwind of negative sentiment, but remember, your role is to manage the situation, not to be consumed by it. Keep a level head by focusing on facts and data. Look at the situation from an outside perspective and make decisions based on what will best serve the brand's long-term interests, rather than reacting out of fear or anger.

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J?rg Meister

Gesch?ftsführer bei Kommunikationsagentur Schultze. Walther. Zahel. GmbH | Business Management, Nachhaltigkeitskommunikation, Nachhaltige Markenstrategie
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Objektivit?t und Emotion, puh das ist in Bezug zur Marke tats?chlich nicht einfach zu beantworten. Marken dienen der Orientierung, das Invest in den Markenaufbau rentiert sich, weil wir Marken eine Bedeutung geben. Menschen k?nnen sich an objektiven Elementen orientieren oder auch an emotionalen Aussagen. Die Marke soll Orientierung, Halt liefern, was gleichzeitig auch eine Haltung bedeutet. So ist es manchmal auch korrekt wütend gegenüber z.B. einer politischen Meinung zu sein. Denn Orientierung liefert eine Marke nur - wenn diese glaubhaft sich positioniert.

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3 Communicate Clearly

Clear communication is crucial during a crisis. Misunderstandings can exacerbate the situation. Make sure to communicate with all stakeholders, including influencers, customers, and your team, with transparency and empathy. Address the issue head-on and provide regular updates on what steps are being taken to resolve the issue. This approach not only helps manage the emotional toll but also begins to rebuild trust.

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J?rg Meister

Gesch?ftsführer bei Kommunikationsagentur Schultze. Walther. Zahel. GmbH | Business Management, Nachhaltigkeitskommunikation, Nachhaltige Markenstrategie
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Aus meiner Erfahrung ist der Intervall der Kommunikation in der Krise mit entscheidend. Egal wie - was kommuniziert wird. Gerade in der Krise ist es wichtig den Intervall der Kommunikation mit zu kommunizieren. "z.B. wir informieren über den Sachstand in den n?chsten 12,24,48 Stunden" als Beispiel. Das hilft in der Regel, das weitere Hochkochen der Themen zu verhindern. Unabh?ngig welche weiteren Aussagen sich dahinter verbergen.

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4 Seek Support

You don't have to face a brand crisis alone. Seek support from colleagues or professionals who can offer guidance and perspective. A problem shared can be a problem halved, so don't shy away from discussing the emotional challenges with trusted peers. Their insights might not only help you feel less isolated but also contribute valuable strategies for managing the crisis.

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Malik Abbas

Helping Businesses Achieve Disruptive Results Through Influencer Marketing for the Last 5 Years | Empowered 8,000+ Students | 3571% Community Growth | Promoted 125+ Products
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Don't face a crisis alone! Seek support from colleagues or professionals. Share the burden, gain fresh perspectives & find solutions together. A strong support system is your crisis ally! #influencermarketing #crisismanagement

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J?rg Meister

Gesch?ftsführer bei Kommunikationsagentur Schultze. Walther. Zahel. GmbH | Business Management, Nachhaltigkeitskommunikation, Nachhaltige Markenstrategie
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Austausch und Dialog ist das A and O. Allerdings kann man das Problem einer Markenkrise nicht teilen, bzw. aufteilen, Beispiel GAP Ausbeutung - die Problematik entsteht ja durch eine grundlegende Verhaltensweise, die in den meisten F?llen einen kompletten Changeprozess nach sich ziehen.

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5 Reflect and Learn

Every brand crisis is an opportunity to learn and grow. Reflect on the situation: what led to the influencer fallout, how it was handled, and what could be done better in the future. This reflection isn't about assigning blame; it's about improving strategies and protocols to better handle similar situations. Learning from these experiences strengthens both you and the brand.

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6 Move Forward

Finally, it's essential to find a way to move forward. After addressing the immediate issues, begin laying down a path for recovery and future growth. This might involve reevaluating influencer partnerships or revising marketing strategies. Remember, it's not just about bouncing back but also about moving ahead with new insights and resilience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Facing influencer fallout in a brand crisis is overwhelming. How do you navigate the emotional toll?

1

2

3

4

5

6

7

1 Acknowledge Stress

2 Stay Objective

3 Communicate Clearly

4 Seek Support

5 Reflect and Learn

6 Move Forward

7 Here’s what else to consider

Influencer Marketing

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Facing influencer fallout in a brand crisis is overwhelming. How do you navigate the emotional toll?

1

2

3

4

5

6

7

1 Acknowledge Stress

2 Stay Objective

3 Communicate Clearly

4 Seek Support

5 Reflect and Learn

6 Move Forward

7 Here’s what else to consider

Influencer Marketing

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