Facing industry uncertainty in media sales, how do you ensure effective client communication?

Building trust is extremely essential in media sales, this will ensure that no amount of uncertainty can affect the sales outputs. Key points to note: 1. Listen actively, don't miss out on any details. 'Trust' is usually built from the 'small things' 2. Acknowledge any issues or challenges that the clients business faces. Empathize and reassure at every step. 3. Become the industry expert or knowledge power house the client can rely on. 4. Constantly evaluate the clients media success against the set KPIs, set realistic expectations and ensure to over deliver wherever possible. 5. The most imperative step is to work as a team, foster open communication and celebrate the wins. The clients success is your success.

Dise?ar una estrategia de comunicación digital y ejecutar un plan de comunicación efectiva son claves para el éxito de cualquier negocio

It is important to commit what you can deliver. Therefore choosing correct set of tools for your media sales is important. CRM allows you to standardise the sales cycle for both SMB and enterprise sectors. A native connection with CRM and Ad delivery system lets the sales create always perfect quotes by doing inventory check. Also it is important to reduce the manual mistakes by introducing some state of the art connection between CRM and ad delivery system. That will orchestrate the campaign delivery almost accurately.

Sales should always have the flexibility to sell a campaign items with different flavours catering to customer needs. Therefore the product stack should be as flexible as possible which allows sales to sell it with different configurations with varying prices. Having an personalised discounting or pricing reduction fosters a stronger connection between customer and sales.

Maintaining accuracy in sales funnel data is important. This will allow sales to actively monitor the ongoing opportunity and allow them to communicate proactively to avoid delay in signing deals. Knowing which customer is at which stage in your sales pipeline allows sales to construct the effective communication with their customers.

As a marketing manager, providing precise and up-to-date insights on the media landscape to clients is key to improving communication and enhancing our value. By identifying and sharing market trends and opportunities, we can demonstrate to clients how to leverage these insights for their benefit. For example, if we notice a growing trend towards natural and organic products, we share this information with our beauty brand clients and suggest they emphasize the natural features of their products in advertising campaigns. This approach enables our clients to capitalize on new opportunities and positions us as a reliable and valuable source of information.